While i basically agree, i think it goes a little further: Apples also pushes 3rd parties to produce the hardware they like to have.
Let's see if you have any examples of that.
For example i doubt Retina-resolution displays would have been out by now w/o Apple demanding it for their iDevices.
I have 3 words :
Toshiba Protege G900. Look it up. It'll save us a very, very long conversation. That's 1 example. BTW, the 3GS was rumored to have a Retina display, because 480x320 was being left behind for high end devices that year. Motorola's Droid and the HTC Nexus One were already rumored to come with high-res displays.
Apple was late to the "high-res" smartphone game. So doubt all you want, we already had "retina" resolution displays in customer hands before Apple even announced theirs. This was already mainstream.
Same goes for the components in the original MacBook Air, which eventually founded a whole device category.
The
Sony Vaio X505 disagrees about who "founded" the whole category.
And wasn't there a story recently about Apple convincing Corning to continue development on their Gorilla glass? Or the huge invest in Sharp for IGZO displays?!
Sharp and Corning's had made the products on their own, though for Corning's, the application had not been smartphones before, but helicopter windshields. The IGZO display thing was already under way, and Apple hasn't used them yet.
I'm pretty sure there are lots of things going on behind the scenes where Apple influences manufacturers actively to get what they want.
Flexible displays is not one of those though, which is what I responding to initially. Samsung and others have been showing them for a while.
With the latest Ax chips in their iDevices they have also begun to develop hardware themselves (granted: based on ARM's foundation), even if you could argue that technically it's software, as they tweak the microcode.
No, that's actual hardware design. They still source the manufacturing from a 3rd party, but they bought 2 Fabless microprocessor firms to bring in the expertise, PA Semi and
But there's nothing really innovative in the AX chips. They're basically ARM processors coupled with Imagination Technologies GPU. Just another SoC like the Tegra, Snapdragon, Mali or Exynos. Innovation means "new or new way", the AX is basically "one of the boys, done like the boys". It's not innovative per se.
Again, the way I see it, Apple brings polish to their devices. The software side is clean and usuable and while it's all "known elements", it's usually done fresh and new in the sense that it all simply integrates well and works great.
That's what Apple innovates on, polishing existing ideas and concept and making them usuable to the masses instead of just a few tech geeks who don't mind the issues and limitations.