The last thing Apple needs is more SKUs, there are too many as it is.
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Apple Said to Cut iPhone Air Production Amid Underwhelming Sales
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I really wish Apple would go back to simplicity. I miss when all we had to choose from when picking a new phone was big or small, storage, and color. It's just way too much now.
My wife just got a new iPhone 17 pro in silver to replace her dying iPhone 13 Pro, it certainly looks better in person and actually is growing on me.
Super thick, soft looking edges of aluminum. Looks cheap compared to titanium. It does not feel nearly as premium as the 16 Pro Max.
It would have sold even fewer units. Apple is not promoting this phone and in many stores I’ve heard reports of employees pushing customers interested in the Air, to pay a bit more and get the iPhone pro instead or to get the base model with 512 storage.
Can't imagine why a device with less battery life, a worse camera system, and throttled performance for $200 more than a really solid standard iPhone—or put another way—only $100 less than a far superior iPhone Pro would have poor sales when many economies are slipping into recession.
This thing is just an effort to mass market parts and subsidize R&D research for the iPhone Fold.
This thing is just an effort to mass market parts and subsidize R&D research for the iPhone Fold.
When I see articles like this I just see someone who wants lower priced shares. These guys don’t know jack.
You're an Air owner and those customers are typically very defensive of their phones.
I'm betting you'd like this story if it said they increased production, then all of the sudden it'd be "told you haters, it is a great phone and selling well!"
You can't only belittle a source when it isn't news you personally like.
I'm hardly surprised. For more or less the same price (give or take 100 bucks) you get a vastly inferior device with a single theoretical advantage:slightly reduced size. And a reduction that does not matter much, as it is in thickness, not in screen size. The phone will take essentially as much space in your pocket. And yes, it is lighter. But I have never heard anyone complaining about how difficult is to carry their phone around cause it is too heavy. Most people who bought this one did it to have the latest gadget. The rest, will buy the useful gadget.
Agreed! And even the lightness of the phone is exaggerated. Air customers act like it is a feather compared to any other Apple phone when in reality it is only 2 grams lighter than the 16e. Hardly that noticeable in everyday use.
But who cares about the weight? It is a phone, not a car. If you carry around your computer all day, a Macbook Air makes total sense. That is a significant difference. But a phone? Seriously you have trouble carrying 50 extra grams around?
I would get a mini instead. You know, a phone for people who actually use phone and don't live in it.
I smell a share downer when I see one and the reason has nothing to do with how I feel about the phone. Try again. This is how the grey area of online media market manipulation works.
Yeah exactly. Most people don't care. Very few do care about weight which is why it sells poorly. Personally, I found the 5.8 form factor to be perfect. I really which they would reuse the 11 Pro body and I would be happy. I tried the 13 pro but genuinely with the square edges it just wasn't comfortable to hold for long periods. So here I am with a 13 mini..
incorrect , if profit is all that matters you could say Satya Nadella is a good CEO but what made Apple different and was the genius of Steve Job's hardware design and ;"just works" software.
Why do you think people pay for an iPhone over a cheaper Android? its not the specs, its iOS.
It is hilarious. All these speculations from ONE investment firm. First of all, Apple didn't SAY anything. They don't announce sales numbers anymore. Secondly, these are PROJECTIONS. It is what they THINK will happen not what WILL happen. It would be useful to know how they came up with these projections, but they didn't say. Because Apple doesn't release sales numbers, most analysts follow the supply chain. No mention about it here.