I want a slim device! I have an iPhone 16 Pro and it’s just too heavy. I’m wondering if I should do an early trade in. I do hope the iPhone Air is successful so other slimline models are released.
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Apple Said to Cut iPhone Air Production Amid Underwhelming Sales
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I want a slim device! I have an iPhone 16 Pro and it’s just too heavy. I’m wondering if I should do an early trade in. I do hope the iPhone Air is successful so other slimline models are released.
Yeah - look, I know they don’t really compare in terms of quality due to sensor size and glass, but my iPhone 15 Pro Max delivers images that are pleasing enough in most situations that I don’t miss the RX-100 for vacation snaps. I mean I mostly view pics on an iPhone screen or laptop anyway.
The Air can’t do that quite. If it could then I would buy it today. Here’s to Air 2 with, ahem, “Pro” cameras.
It’s a slightly thinner iPhone
Although initial estimates for sales of the Air may have been on the high side, this cut back does not make this phone a failure. The Air is an incredibly well made phone that is tough, easy to use and beautifully engineered but comes with some compromises due to Apple’s inability to design and engineer in solutions for the cameras and battery. These compromises are seen as a result of its weight and physical dimensions. But they are mainly as a result of Apple’s lack of technology.
Apple spend a lot of time on honing the production process, reinventing the wheel (their own modems and processors) but little time on really new technologies. They have always been good at taking other people’s technology and making it their own without really advancing the curve. Eg. The battery. There are newer more power dense solutions out there, but Apple apparently cannot scale it or there are patents they have to negotiate. Whatever the reason, they have chosen not to use it, even though this might have made the Air more acceptable.
Steve Jobs once commented to the effect that we should make the technology work for us, not the other way around. And here we have the Air which is an example where Apple are trying make us fit the limitations of Apple’s effort to innovate instead of going out and finding and using the technology to fit our needs. The Air is nearly there but Apple need to really innovate technically and not spend their time on production, honing supply lines and making millions of generic phones that barely evolve from year to year as they slowly iterate from one pointless thing to another. (colors, polished aluminum, bigger bumps to accommodate bigger cameras, faster, etc. etc.).
Apple spend a lot of time on honing the production process, reinventing the wheel (their own modems and processors) but little time on really new technologies. They have always been good at taking other people’s technology and making it their own without really advancing the curve. Eg. The battery. There are newer more power dense solutions out there, but Apple apparently cannot scale it or there are patents they have to negotiate. Whatever the reason, they have chosen not to use it, even though this might have made the Air more acceptable.
Steve Jobs once commented to the effect that we should make the technology work for us, not the other way around. And here we have the Air which is an example where Apple are trying make us fit the limitations of Apple’s effort to innovate instead of going out and finding and using the technology to fit our needs. The Air is nearly there but Apple need to really innovate technically and not spend their time on production, honing supply lines and making millions of generic phones that barely evolve from year to year as they slowly iterate from one pointless thing to another. (colors, polished aluminum, bigger bumps to accommodate bigger cameras, faster, etc. etc.).
What did Apple expect, customers soon worked out it wasn’t good value compared to other models.
It’s good that they try stuff and there’s some kind of market for so many different models. Personally, I go Pro Max to get the biggest battery and best possible camera experience.
I'm happy they made it and I'm very happy people like it ...
But I agree with your take of "it's a slightly thinner iPhone".
I think the "best phone ever!" stuff is just a tad hyperbolic here. 😂
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For most it’s a once every 3 years or more purchase. The pros sit there with better specs. Or the iPhone 17 base that’s actually better performing and cheaper.
Had this been an ultra that had pro specs plus something extra it’d be a different story. Hopefully that’s the fold.
I think Apple may increase iPhone Air production now that the Chinese market will finally get the phone with China Telecom, China Unicom and China Mobile now supporting eSIM on the phone.
The hyperbole and exaggeration about the Pro phones from the Air clan makes them lose all credibility.
Do you really believe that the Chinese people would pine for an iPhone when they have access to much better homegrown technology? Have a look at HyperOS 3.0, ColorOS 15, OxygenOS 15, OriginOS and so on...
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What do you expect from Tim Crook Apple? 💰💰💰💰💰 are all he really knows.
Court documents show the company commissioned a sham report and lied on the stand to justify its actions, which will cast a shadow over future lawsuits.
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Phil Schiller, who oversaw the App Store, worried that new fees could be illegal. He favored making online sales free of an Apple commission. Luca Maestri, who oversaw the company’s finances, disagreed. He favored charging a commission of 27 percent for online sales because it would protect the company’s business.
Mr. Cook sided with Mr. Maestri, and Apple set out to justify that choice. It “manufactured” an independent economic study to legitimize its decision, a federal judge said in an angry ruling last week. It withheld thousands of documents under attorney-client privilege claims. And at least one of its executives lied on the witness stand.
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How Apple Created a Legal Mess When It Skirted a Judge’s Ruling (Gift Article)
Court documents show the company commissioned a sham report and lied on the stand to justify its actions, which will cast a shadow over future lawsuits.
Tim’s done nothing positive for the products. Any average Joe could’ve taken Jobs’ products and ran with the profits.
IOS can’t even complete a transfer from phone to phone without bugs… Been that way for over a year now.
Can't be.... Many on here claimed everyone who didn't think this would sell well was a "hater." Would you look at that... A device they charge $1,000 for, having worse specs than the regular line, selling much worse.. Apple priced this terribly. Way too weak on the specs to sell it so close in price to the pro line.
Next time you go to a nice restaurant to have a nice meal, think of what you could have bought for the money spent at that restaurant somewhere at a different lower tier restaurant or fast food restaurant. It's the same thing. It's not always about what you can get but rather what you want to have. Air owners are choosing to go with a design/feel this year. Not everyone needs three focal lengths or two speakers. You be happy with Pro/Pro-Max and let Air owners be happy with theirs. Even if Apple decides to discontinue the phone, it won't stop Air owners from enjoying the phone for many years.
If I could do it again, I’d buy the Air My Pro Max feels so cheap and it looks cheap too.
If Apple can support production of an AppleTV puck I don’t see why they can’t support producing a wider range of phone form factors like with iPad.
There should be a mini, air, regular, and pros all the time. Is 5 really models that big of a challenge for the worlds top 3 richest and certainly most adept at manufacturing companies?
There should be a mini, air, regular, and pros all the time. Is 5 really models that big of a challenge for the worlds top 3 richest and certainly most adept at manufacturing companies?