Nobody's backtracking here, most agreed that Amazon were shooting for the touch.
Really? So why were they comparing it to the iPad in that link that was posted?
It's more like, "buy my product A, it's much cheaper than product B but one of the important points on B is on A!"
Or it's "here's a complete breakdown of product A and B, but trust us we're not competing or comparing A to B we're trying to compete with C which we have not mentioned once"