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Apple Says It's Out of the Standalone Display Business

Why is everyone surprised that they dropped displays when Jobs himself said this about televisions;

"TV is a terrible business. They don't turn over and the margins suck."

It's exactly the same for hi-end PC displays, especially if you happen to sell a really beautiful, ultra high resolution, ultra high priced one: people will buy ONE and keep it for years and years and years. That's not the kind of product Apple wants to make and sell anymore.
 
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dannys1 said:
I meant recording engineers, not electrical engineers - I was talking about music production. Basically 100% in every studio i've ever been in (but sure there are EDM producers using PC's cos its cheaper)
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Ah, that makes more sense.

Around here it seems to be about a 60-70% Mac favour for amateur-level recording and production. Even though I have a MacBook Pro, I use my desktop PC for audio work as it has 32GB of RAM,an i7 4790K, and FL Studio. I would choose another DAW if I were to do it over, but it's just a hobby for me and it gets the job done.

I can certainly believe that the majority of music production is done on Macs. Having said that, Hans Zimmer uses PC so I'm not sure how much it ultimately matters these days beyond what software suites you prefer and what hardware you use (audio interfaces in particular). :cool:
 
citysnaps said:
And from that you conclude I don't care what my environment looks like?
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"However, the customers I interact with will not think less of me if they see I don't have a brushed aluminum work-of-art display (even though I'm a fine art photographer). I'm judged by my work.

If your clients will for some reason judge you by the pedigree of your display, rather than the quality and aesthetics of the work you produce, then for sure you need that pedigree brushed aluminum display."
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Cleary you think that the environment one works in doesn't matter to the work, while I do and pointed out as such. From the extreme of a dirty, run down looking place to the subtle effect of quality furnishings and appearance, including computers and peripherals, an environment does affect how people perceive you and/or your business.

Have you been in an APPLE store? Why do you think an iMac looks the way it does?

Have a great day.
 
Logical move.

LG already makes the display panels of the iMac 21" and 27".

The new LG monitors will have those same panels. Apple helped them with all the single-cable stuff and macOS integration.

You'll have the same that would have come in a Apple 5K Thunderbolt 3 Cinema Display (or the name it would have had), except the aluminum enclosure and the Apple logo. And a matte display which was something Pros repeatedly asked for but Apple continued with the glossy finish!

Apple would sell much less Apple branded monitors than LG will sell theirs and price would be higher.
 
BeefCake 15 said:
This isn't a comfortable product for Apple to be in, don't even know why they did get in monitors business in the first place...LG and Samsung control that market and I lean more towards LG for better quality
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They make displays for iMacs, laptops, iPhones, iPads and watches. What's the big deal in creating an iMac without the computing components and put an Apple logo on it?
 
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MacsRgr8 said:
So, let computer makers do what they do best and smartphone makers do what they do best too?

Making a 5K display is NOT challenging if you make computers, smartphones and tablets.

It's writing on the wall.
There goes elegance for the Mac.
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I agree a ugly non designed LG plastic monitor does not fit the Apple ethos which has always been about design. Surely, Jonny had the time and money to design a aluminium casing with Apple logo for it? It's not as though the company is running out of money even though they seem to act as though it is. Maybe the guys have become so rich that they've lost interest and don't care anymore? They do seem to be getting very old now so maybe all they are thinking about is retirement :(
When I walk into advertising agencies, if their designers have Mac Mini's connected to non Apple monitors, I always think "Cheap skates, not investing in your staff or company". Just perception but it's amazing how that works in business.
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Asarien said:
Steve Jobs wasn't motivated by profit margins.

I honestly don't see what he saw in Tim. Tim was a number cruncher with no creative foresight, and he's the exact same way as CEO.

Apple's Pro hardware and software weren't necessarily huge profit weilders for Apple, but they were important because it was the Creative Pros who motivated and pushed others into the Mac ecosystem.

Now that Apple has other people making pointless 99¢ apps, which make them billions, they think to hell with the Creatives who kept Apple in business through the '90s and '00s.
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As a creative, I totally agree with you!
 
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Asarien said:
Apple's Pro hardware and software weren't necessarily huge profit weilders for Apple, but they were important because it was the Creative Pros who motivated and pushed others into the Mac ecosystem.
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And now its the number crunches that are making the decisions [see recent story by IBM where they found Mac hardware was cheaper to support in the long run, where they now have 100K Macs used by employees]. The iPhone and iPad are now the gateways into the ecosystem.

There is nothing wrong with the LG display. For $1300 its a great deal. That wide top bezel on the LG display is a little funky but who cares.

I am running a nearly three year old iMac. Not sure what I will do in the future as at some point both my MacBook and iMac will need to be replaced. I definitely want 4K/5K for photo editing but given I do this as a hobby, I find little need to upgrade, existing machine is still going strong.
 
Altivec88 said:
With a hundred thousand employees. What does it take to buy panels from another manufacturer (like they always did). Stick it an aluminum case with an Apple logo on it, and charge obscene amounts of money. No... instead, we have Ive's out designing Christmas Trees, Tim running political Events, and Shiller trying defend Apple's decision like a delusional fan boy.

Apple Phone Corp. is now a one trick pony. Just Like Nokia, Motorola and Rim before them, they all thought they were too big to die. With Apple solely relying on the iPhone, its just a matter of time. RIP Apple.
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beautiful accurate amazing analysis
 
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hagar said:
I already wrote this the moment they stopped selling their displays earlier this year. It's very obvious and understandable from a business point of view: there is no profit to be made here. But from a marketing point this is a big mistake. Apple is known for its beautiful design and a desk with an Apple display draws attention to their brand. Now, who cares what computer you have attached to this fugly LG monitor? Apple is moving into irrelevance, either by discontinuing their products (Pro products, server, display), not updating them (iMac, Mac mini, Mac Pro, iPad) or by pricing themselves out of the market (MacBook Pro and iPhone).
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EXACTLY!!!
 
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NY Guitarist said:
Cleary you think that the environment one works in doesn't matter to the work, while I do and pointed out as such. From the extreme of a dirty, run down looking place to the subtle effect of quality furnishings and appearance, including computers and peripherals, an environment does affect how people perceive you and/or your business.

Have you been in an APPLE store? Why do you think an iMac looks the way it does?

Have a great day.
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Clearly I think... ? What???

Amazing... You refuse to read, and more importantly, comprehend, what I've written. Twice now I've said I care about my environment. The fact that you refuse to acknowledge what I've stated - twice now - shows you are simply out of gas and grasping at straws. It's rather juvenile behavior.

"Have you been in an APPLE store?"

Are you serious?
 
Tim Crook will cancel the iMac and release an iPad 27" with IOS and force all PRO user to work with it

be ready for photoshop for IOS
 
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citysnaps said:
Clearly I think... ? What???

Amazing... You refuse to read, and more importantly, comprehend, what I've written. Twice now I've said I care about my environment. The fact that you refuse to acknowledge what I've now stated - twice now - shows you are out simply of gas and grasping at straws. It's rather juvenile behavior.

"Have you been in an APPLE store?"

Are you serious?
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Dude, have a beer or something.

I think the comprehension deficit is all on you. The esthetics of the display are part of your environment. Can I make it any simpler? You said you didn't care and that you will be judged on your work. Great for you, but that doesn't work in most of the world in my experience. Esthetics matter.

If people read a review that a restaurant has great food but a bad, mood killing vibe... would they still go?
 
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Apple should partner with Intel and release a Intel NUC skull Canyon that runs OS X so at least we can have a much better replacement for the mini

apple will discontinue the mini very soon and we'll be left with nothing
 
NY Guitarist said:
Just because you don't care what your environment looks like doesn't make my point a straw man, but nice attempt at moving the goalposts.

I gather you've never been in a high end media suite. I guess Apple shouldn't care about what their product looks like, only how it works. Or Mercedes, or any other car manufacturer. Or any clothes designer. Or any restaurant, or hotel. Gimme a break.
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I think the problem @citysnaps has with your comment is it's hyperbolic tone. There's a huge chasm between not caring about the looks of your environment and wanting to have a high end environment. There's really no need to go from 0 to 100 in one step. Hyperbole is rarely necessary and does more to obscure your point than highlight it.

Bolded: Apple has to be pleased with LG's aesthetics. They said they worked with LG to design the monitor. I'm pretty darn certain if they wanted the monitor to have an aluminum enclosure LG would have made the monitor with an aluminum enclosure.
 
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Tom-Helge said:
So you care more about "looks" over actually getting the job done?

Secondly, you can buy other screens than the LG screens that looks freaking fantastic. So i don't see you point.
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Dude you sound like a Windows customer. You've missed what Apple was about! Real Apple design is not about using a LG plastic display on your desk. Where is the complete Apple experience in that? Apple is about great design - that is the DNA of the company and sadly a LG display does not represent that.
 
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