Apple Says Minor Screen Burn-In and Shifts in Color When Looking at iPhone X Off-Angle Are Normal

Discussion in ' News Discussion' started by MacRumors, Nov 3, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple this morning shared a new support document explaining how OLED displays work and that it is normal to see some screen burn-in over time and shifts in color when looking at the iPhone display from an off-angle.

    According to Apple, when you look at an OLED display from a side angle, you may see shifts in color and hue, something that's a "characteristic of OLED" and "normal behavior."


    Apple says that with extended long-term use, OLED displays can show "slight visual changes," which is also considered normal. The iPhone X has been engineered to be the "best in industry" at reducing burn-in effects, but Apple's support document suggests burn-in is still a problem that some users could potentially see over time.
    With Apple referring to burn-in as normal behavior, it's not clear how this issue will be treated should it occur in terms of the one-year iPhone X warranty or extended AppleCare+ coverage. Typically, issues that Apple considers normal are not covered.

    Apple's wording suggests screen burn-in is going to be a rare occurrence, but Apple does suggest users avoid displaying static images at maximum brightness for long periods of time. If there's an app that keeps the display on when the iPhone X is not in active use, the brightness level should be temporarily reduced using Control Center.

    Making sure the iPhone X's display is set to go to sleep after a short period of time will also help prevent any burn-in issues, as it generally happens when the same image is on the display for a long time. Apple recommends setting Auto Lock to "a shorter time."

    Article Link: Apple Says Minor Screen Burn-In and Shifts in Color When Looking at iPhone X Off-Angle Are Normal
  2. AdamJD, Nov 3, 2017
    Last edited: Nov 3, 2017

    AdamJD macrumors member

    Mar 5, 2009
  3. ChazSch macrumors 6502


    May 7, 2014
    Rancho Santa Margarita, CA
    and I wondered why I waited to buy this.....bazinga
  4. rpat701 macrumors regular

    May 25, 2016
    Can't certain images fix burn-in? I have a mode on my OLED TV that clears any burn-in or color changes on the panel. Not sure if they're the same types of OLED tech...
  5. johnyslats macrumors 65816


    Mar 14, 2012
    Leeds, UK
    Funny that they waited until after launch day sales were racked up before they tell us this
  6. TxExCxH macrumors regular


    May 16, 2014
  7. fs454 macrumors 68000

    Dec 7, 2007
    Los Angeles / Boston
    Reading this article on my X.

    Peculiar how they waited until today to post this when all the other X documentation has been surfacing prior.
  8. Lone Deranger macrumors 68000

    Lone Deranger

    Apr 23, 2006
    Tokyo, Japan
    Screen burn-in on a $1000+ toy. "Take my money!!"

  9. RianFlynn macrumors regular


    Nov 24, 2006
    Los Angeles
    This would be good to know before ispent $1150 on a
    --- Post Merged, Nov 3, 2017 ---
  10. AdamJD macrumors member

    Mar 5, 2009
    You got this all wrong, Macrumors. It's actually a new feature from Apple just for iPhone users called iDejavu.

    Supposedly, Samsung is the master of OLED. This shouldn't be a major issue. However, between the notch taken out of any widescreen viewing and potential burn-in issues, I'm starting to like the iPhone 8.

    Side note: Brought my SE in to the Apple store. Launching apps was a split-second slower than the 8.
  11. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Now you have iPhone X early adopters that are analyzing every angle of their display for burn-in all weekend long and they can longer enjoy their phone because of what Apple said.
  12. IG88 macrumors 6502


    Nov 4, 2016
    How funny. “Burn in is normal, nothing to see here.” That’s one way to deal with burn in I suppose...
  13. levitynyc macrumors 65816

    Aug 19, 2006
    My PS Vita has an OLED screen and when it’s dark, there are darker areas that are noticeable.

    Comes with the territory with OLEDs.
  14. MarkB786 macrumors 6502a

    Sep 20, 2016
    Rocky Mountains, USA
    Kind of odd. Maybe the Note 8 has a different kind of OLED screen? It has neither of these issues.
  15. unobtainium macrumors 68020

    Mar 27, 2011
    To be fair, it's standard with any OLED screen. The iPhone X is no different in that regard from a Samsung or Pixel device. (In fact the Pixel uses LG displays and is much worse from what I've heard.)
  16. cardfan macrumors 68000

    Mar 23, 2012
    Guess apple care is in order. Burn in not covered? Just drop it. There, now it's covered.
  17. jerry16 macrumors regular


    Sep 12, 2016
    across the universe
    I guess it's a good thing all of you complaining about not knowing this are still under your two week return window. I know I'll continue to enjoy mine.
  18. MLVC macrumors 6502a


    Apr 30, 2015
    Maastricht, The Netherlands
    Guess I'll be using the dynamic wallpapers. Although I'm not one to use the same wallpaper for a long time anyway.
  19. meady100 macrumors member

    Oct 9, 2011
  20. BasicGreatGuy Contributor


    Sep 21, 2012
    In the middle of several books.
    Color shift and possible burn-in should not be a surprise. No need to hate on Apple for stating the obvious about OLED.
  21. Stetch macrumors newbie


    Nov 3, 2017
    There is no secret that AMOLED has this "issue". Its well known.
  22. dino12 macrumors member

    Apr 28, 2009
    Metropolis, IL
    I guess using maps for gps on a long trip will be bad for the display.
  23. Closingracer macrumors 68040

    Jul 13, 2010
    Because it's nothing new? Samsung has bee using OLED panels which is the same type as Apple is using which is AMOLED ( even LG uses it even though they are calling it POLED). The AMOLED means it's an active matrix not some Samsung mumbo jumbo marketing speak. I've used plenty of Samsung devices in the past and based off my personal experience the displays have never burned in an image. I have seen store display models with burn in but as long as you use the phone normally which wouldn't display an image static for long you will be fine. As far as Apples ios goes I do hope they move the status bars on top though which I see as the only potential issues.
  24. dazz87 macrumors 65816


    Sep 24, 2007
    Because they dont want to scare people from pre ordering the phones yet.
  25. sbailey4 macrumors 68040


    Dec 5, 2011
    Wow they missed that point during the keynote when touting the $1000+ device was the most amazing device ever! Now I see where the $279 screen replacement cost that was announced earlier comes from. Getting folks prepared for screenburngate that wont be a gate because its "normal".

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433 November 3, 2017