What you don't realize is those people complaining, like me and still come to Macrumors is that we joined Macrumors when MacOS was still called OS X and the only product they had that started with iP was iPod, not iPhone. We were the ones that actually kept Apple afloat when they almost went bankrupt. We have seen Apple go from the underdog into the business type they used to mock. And it's really not Apple we are complaining about, it's Tim Cook and I say that as a hypocrite who has made a lot of money off Apple, considering I talked my dad who worked for Merril Lynch, who thought I was insane at the time, to put $500 dollars into Apple stock in 2002 as my high school graduation gift.
Which totally explains why so many of the complaints sound like they are coming from jealous, jilted ex-lovers who just can't let go.
The simple fact of the matter is that Apple is a fundamentally different company than it used to be. It was always inevitable. Apple was a company that living on the edge, metaphorically couch surfing. Its existence buoyed by a small population of die-hard fans that looked to it for technology and aesthetic leadership. It had a flock, and that was its sustenance.
Today, Apple's current user base and investor loyalty is far more grounded in pragmatic self interest. For this user base, it’s a combination of their understanding of Apple products as “good products” and “cool products”, their understanding of the Apple brand as a trustworthy, fashionable, quality, desirable brand. For investors, it’s the typical investor mix - some mix of growth-oriented investment and revenue-oriented (i.e. dividend-oriented) investment.
This is the kind of loyalty most companies have to work with. It’s not as strong as the kind of identity and conviction-based loyalty that sustained the company through its dark days. Apple's user base isn't a flock anymore. It can’t be led like it used to. The company that could once forge ahead with drastic decisions, relatively assured that its user base would follow, cannot make that assumption anymore.
Instead of leading a flock, it now has to cater to an audience. This is a drastically different relationship. In this new reality, that original core user and investor base ... those true believers ... the truth is that you all just don’t matter anymore. You got to enjoy the ride from the start, but now your secluded island has been inundated by a population of visitors that outnumbers them by a couple of orders of magnitude.
This new population sets the tone for what kind of company Apple will be, because they have the power in this new relationship, not you.
Has Apple “lost its way”? Apple has slowly been transitioning into a much more traditional company, and its behaviour has started to match those of a traditional company’s behaviour. If you want to consider that as them "losing their way", then yeah.
I wouldn’t call it “losing their way”, though. Circumstances changed, and the company changed, and that’s just the way she goes.