While they might on paper think they can get more money this way, the sales data that was posted earlier show a completely different picture. The Mac mini and the studio display are assuming the figures are correct the lowest selling items.
There was lots of echo chamber hype about the one CIRP report. It had the almost four year old
Intel Mac Pro at 10+% of Mac sales... which does not pass the 'smell' test. ( those kind of unit numbers don't match Apple's revenues numbers. ) . How these indirect sampling forecasters get their data matters. ( sample badly and get bad data. )
In contrast, at this years Gruber WWDC show with top Apple execs, the chief of market expressed huge satisfaction with Mini sales (i.e., it is a 'hit' ; not a miss ). What would he 'know' ... just looks at Apple's aggregate numbers every week.
Similarly web retailers that display product 'popular' order ( Amazon and BH Photo) don't back up the super duper sales of iMac then. Or even now .
Amazon Desktop ( in general ... any Desktop).
Discover the best Desktop Computers in Best Sellers. Find the top 100 most popular items in Amazon Electronics Best Sellers.
www.amazon.com
snapshot right now Mini #4 , #42 , and #46 and ... m-series iMac ... not on the list's first page.
BH Photo ( Mac desktop best sellers ) [ NOTE: there is a 'featured' ordering. BH not ordering by sales has little motivation as they already display the order you want to look at when you first get to the general overview page. ]
https://www.bhphotovideo.com/c/products/mac/ci/52975?sort=BEST_
Top 10 snapshot right now: Mini: #1-3, 6 , and 9-10
m3 iMac #7
The Mac Studio has more entries in the top 10 there than the iMac. That is with the MIni/Studio lagging behind on M2 ... once they also get M3 gen SoCs it very likely is not going to get any better.
These two have a limited sampling limitations also, but it more than sufficient to remove the 'gospel truth' label from that CIRP sampling. These two sources are from folk that actually
SELL macs ( can simply count what shipped)
.. not take indirect surveys.
The disaffected large screen iMac and Mac Pro (box with slots) fan clubs have latched onto the quirky CIRP survey like a life preserver . I'd bet a small sum that survey results is generated a much higher number of clicks to their website than most others.
Just an assumption but the majority of 27 iMac buyers were not pro users. The non pros users want an 27 or higher iMac because they want the size. They got an iMac because they want an all in one.
This is a dubious assumption back in the Intel era. There were tons of 'howls' from folks for a dGPU option for the Mini. ( the MBP 15-16" has a better GPU.). There were tons of 'xMac' (go back to old mini tower prices and no screen) complaints that filled these forums also. Apple distinctly herded folks into the iMac. Even to the 27" from the 21.5 since the CPU/GPU combos in the 21.5 were limited also.
Similar with the "you want to easily update your RAM" crowd. Pretty much herded into also buying a larger screen (as the base price of the Mac Pro crept higher and higher and higher).
"non pros" are also typically more price sensitive. The 27" iMac was also substantially about getting a 'good' Mac Dekstop for less than $2K . ( the $1,799 entry price for the classic model). [ which is why still see the $1999 Studio sell reasonably well. And the Mini Pro sell even better than that. ] . If say the large screen iMac is coming back at class iMac Pro prices ...what and see how many "I love all-in-one so much I'll buy one" responses you'll get. It is not going to be the "majority". Folks are going to ask for the 'old price' back. Therefore, the price is a major factor.
And more than few folks were sold the notion that they were getting a 5K screen 'for free' ( hence a 'bargain'); which again is more about price than all-in-one as top priority.
In the current era , there are two huge problems for the large screen iMac. Decent 4K display are far more affordable than 5-10 years ago. There is also a more vibrant 3rd display market iterating on multiple panel technologies and resolutions than there was 10 years ago. The iGPU in Mini/MiniPro has hugely better (much tougher for Apple to segment the Mini into a less desirable tier by lowering the GPU performance). If need a large screen that docks with your USB-C laptop and connects to your desktop ( two birds with one stone/screen).... that is all 3rd party screen solutions.
The iMac at 23.5 is not a size they want and since the 5k iMacs are still alive and kicking they wont downgrade to a smaller screen. Remember the 27 5k iMac where not cheap so the people waiting for a 27+ iMac have the disposable income to spend but they for the most part want nothing to do with a studio display + mini etc, it goes against what an iMac is as an all in one, it goes against its ethos.
There are a substantial number of folks in this category. What is dubious is that they are the 'Majority'. The key factor is the conjunctive "studio display + ____ " part. The number of folks who will pick a non Apple display if given an option when trying to stay on a reasonable disposable income budget probably is not the "Majority". There are other options (e.g., can get 43" , 50" inch screens if want 'bigger').
For example folks who went from iMac 27" at home and MBP on the road can go to just MBP + docked display it is more affordable option. Not loosing any substantive performance by going with the laptop. Don't have to sync data/state between the devices. etc. For a sub $2K Mac there is no performance hit by going the laptop route. That is probably going to lead to lower desktop sales.
At this point it’s not a matter of if, more of when a 27 or higher iMac comes out. It’s just a waiting game.
Go look at sales data above. It isn't certainly a 'when'. Additionally, Apple shifting to a metric over time that the Mac sold has to be carbon neutral for its entire lifecycle is going to be easier if it doesn't have a screen attached whose usefulness iterates on a much longer service lifetime. ( e.g., iMac 27" weight ~20 lbs . Mac Studio ~8 lbs. Guess which one burns up more jet fuel express shipping from China? If someone doesn't need a new monitor that is half the weight. If Apple sold two Mac studios over 10 years and just one Studio Display over the same time frame, that would be a carbon reduction. If sell a Mac Studio and then a Mini Pro to same display in 10 years save even more. ) [ Note: the 24" iPad-on-a-stick iMac chassis , puts that whole system on a substantive weight diet. ]
Furthermore, Apple seems to have wanted to shift to microLED screens that isn't working out like they hoped. Will OLED 27+ " panels get cheap enough and be viable for long enough ( Apple likely want to commit to same decade-like timeframe squatted on 5K screens. ), to spin the appearance of giving them away for 'free' on iMacs? If they don't know what tech they are going to be on long term , then not in the 'certainly' zone either.
As long as Apple keeps going deeper into the "invent our own display" (and avoiding economies of scale of sharing screen tech with other monitor makers), the chances on the large screen iMac get dimmer ; not brighter. AT least at the classic iMac 27" sub $2-2.2K price points (which is where hefty chunk of sales were.)
Apple has openly stated they don't have plans for one. That doesn't enhance the 'certainty' either. Apple explcitly designated the Mac Studio as the transition replacement for the Intel Mac 27". That doesn't enhance the 'certainty' either.
If Apple decides some large screen panel requires some captive audience to drive up better economies of scale numbers to get to profitability on the component cost. Perhaps we will see another large screen iMac. But "have to sell , because sold it before". That is probably overblown.
Notice how the theme of the M3 chip was “it time to upgrade” implying a sizable % of mac user are on intel chips. Its just a waiting game at this point and those intel 27 5k iMacs are still alive and kicking, not to mention Mac sales are down so its just a matter of time.
Apple has stated numerous times that they are not trying to sell everything to everybody. At one point Apple sold printers ... and now they don't. They sold mini-towers in the $1,500 range ... and now they don't. Serval intel mac models had dGPU in them. There are no dGPUs in any Mac in the current line up. ( from 2018-2021 there was lots of commentary from dGPU fans that Apple has 'got to' have dGPUs in the M-series era ... there is nothing. )