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Sounds like Tim is getting the message that there is a lot of negative comments about him lately.

I would expect him to brush it off, but it's good that the message is getting there.

You think Cook is getting the message he is not liked or negative comments about him? I highly doubt that. He is In a position where he is running the most expensive Company in the U.S. And I guarantee he is self aware what strife he will face and is facing. He already has had his national spotlight with the FBI dispute and lack there of updated Mac Hardware, decline in iPhones and unreported Apple Watch sales.

The one thing I admire about Cook, he is brilliant at staying out of the lime-light, he knows how to remain private and he values his privacy. This is in my opinion only, but I don't believe for a second he is concerned about Apple's future or where it is heading, meaning his confidence won't be shaken. I know others on Macrumors see him as a declining failure, but I think he is too smart/vigilant for consumers concerns. That's not to say he shouldn't be concerned, but Cook is hardcore business driven, even if Apple is reporting losses or profit margins are skewed. This hasn't been a strong year for Apple so far, the one thing Apple did well with was the iPhone SE, which was a smart move to hold on to those who wanted form factor and budget, with most of the flagship features.
 
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I'm in the creative industry and I see them leaving in droves.

People have been saying that for at least 10 years...

While the marketshare of the Mac for creative industries is getting bigger, and with more exclusive 3rd party software.
 
You mean generation 1 hasn't "caught on with the masses". Apple, nor most companies, has never had a generation 1 "catch on with the masses". Health is a giant business that continues to grow - their investment in the watch has the potential to pay off huge rewards. Hardly a waste of resources. You say they are "Playing catch-up on so many fronts" - oh please do enlighten us on all these "fronts" Apple is playing catch up on? Chips - no - hardware - no software - no (each platform has its +'s and -'s) AI - no - AI has not yet "caught on with the masses". Let's look at the numbers: $50.6 billion in sales, you need to combine Alphabet ($20.3 billion) and Amazon ($29.1 billion). $10.5 billion in profits you'd need to combine Alphabet ($4.2 billion), Amazon ($513 million), Facebook ($1.5 billion) and Microsoft ($3.8 billion). Who's playing catch-up?

I was referring to their product line. You only have to go down the line to see how outdated they are.
The Apple watch may at some point catch on, but lets stop being an Apple apologist. You don't go into a market using the "wait for gen 2" strategy. It didn't take off because people saw no apparent 'need', but rather simply a convenience. Improved performance, GPS and a killer application will help, but it's still a very niche product especially since many don't wear a watch period.
 
I don't think Apple was the only PPC user, didn't Nintendo use them on a few of their consoles?
Yes, some game consoles and digital video handling devices used embedded versions (and if you include IBM's POWER series, high-powered number crunchers used them as well). But they were different versions (the POWER ones quite different) than what Apple used. And in particular game consoles weren't in the business of coming out with new CPUs every six months. They got a custom CPU design and then kept it for several years.

So, Apple wasn't the only customer of PowerPCs, but it was largely the only customer of the versions it used. And Apple wasn't just a customer for the companies designing and manufacturing PowerPCs, it was one of the three founding members of the PowerPC consortium which gave it some say in what PowerPCs were designed and produced.
 
It still annoys me the bare faced lying to the public.

He stands on stage and says to the worldwide public "We make the best computers we can"

Yet, he takes a desktop PC (iMac) fits a laptop low end GPU, and a 5400rpm physical hard drive.

Sorry Tim, But I don't like people who stand there and basically lie to my face.

Actually, I think he was being perfectly honest. These are the best computers Apple can make (while maintaining current profit margins). That 5400 RPM hard drive? They think their customers won't notice.

Funny story, I remember shopping for Powerbook G4 and asking the salesman about the minuscule 8MB of video RAM. This was small even back then. The salesman told me not to worry about it because Apple engineering something something. That taught me a valuable lesson. Sometimes it is a specs game and since Apple is asking for a premium it is best to pay attention.
 
For all we know, if Steve was with us today we'd be in the same situation in terms of product launches and updates and everyone would be calling for his head to be placed on the chopping block and wondering how he "lost his mojo".

For all we know, Steve would have whooped Jony's posh arse from bantering with Anna Wintour and thrown him into the Apple ID lab to create some serious designs again.
 
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Strange how Apple's software was considerably better when they DIDN'T have public beta testing.
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Well. there's one thing,,, the alternative, is i just stopped upgrading all APpl products and devices....

I now go "on my own" .. is it worth it? What extra thing will i get out of the next product /update to warrant "me" enough to update?

Neither has filled this hole for a long time... Which is why I am still on OS 10.10.5 all Mac's.. sig. explains much of it :)

If my Mac does eventually crock, then i'm looking for a PC.
Apple don't seem to have realised that is isn't the 1990s or early 2000s anymore. There is absolutely NOTHING that they bring to tech that cannot be got elsewhere, and in many cases the alternatives are BETTER than what Apple is producing.
 
Nvidia Shield TV makes the Apple TV look like a joke though. Well, actually, it is a joke.

The Nvidia Shield is a purpose-built mini gaming box. It looks like a stealth bomber - which is to say that it's appeal is squarely at young males, not the mainstream family market.

It is a totally different product with very different features and priorities. AppleTV has things like Siri which would make little sense on the Shield. That's where Apple put their engineering effort - targeted towards their market.

Maybe one is better suited to you than the other; that's why competition exists.
 
The Nvidia Shield is a purpose-built mini gaming box. It looks like a stealth bomber - which is to say that it's appeal is squarely at young males, not the mainstream family market.

It is a totally different product with very different features and priorities. AppleTV has things like Siri which would make little sense on the Shield. That's where Apple put their engineering effort - targeted towards their market.

Maybe one is better suited to you than the other; that's why competition exists.

Nvidia Shield seems to have very good media functionalities, and also supports voice search via Google.
 
That's a ham-fisted way of looking at things.

- Nobody has good TV content packages. It's not Apple's fault; the people who own the rights are digging their heels in. What did Apple do instead? They created the AppleTV. It's early days, but the product is already quite successful and they are building the most attractive platform for TV out of anybody.

- Apple Watch took a long time? Do you know how long the iPhone took to develop? Can you appreciate the amount of work that is required to get a computer of that processing power in to a device you can wear on your wrist and that will still have battery life by the end of the day? I don't see anybody doing a better job of pushing that market forward than Apple is.

As Eddy Cue says in the interview, they are not perfect, and they never claimed to be. They can't just leapfrog 3,4 or 5 years of R&D like they were time-travellers. They try their best to create the best products they can, and for all their faults, they have a fleet of products which are all basically at the cutting-edge.

In addition to your Apple Watch comment, One of Steve Jobs last projects was the Apple Watch, which actually started in early 2011. By the time it released, it was April 2015. Approximately four years in the making and consumer comments stated "What took Apple so long?" Or "Its about time Apple."

I mean really? What are consumers thinking, the Apple Watch was generated in three months? No. Time was invested in health research, hardware, software and releasing the product. But clearly this was not fast enough for some. That's the world we live in now, where everything has to be readily available on their demands, because the consumer is paying for it.
 
I've been purchasing macs exclusively for the last 20+ years, but a couple of months ago when my 2011 iMac died, I looked at the current lineup and didn't find what I wanted to fill my needs. So I built a nice PC with Windows 10 for a pretty good price. I'm just one data point but it feels like I'm not the only one struggling with their current Mac lineup
 
Having read the interview and seen the ad, I couldn't help it.
Getamac2.jpg
 
If the competitors were smart, they'd give longtime Apple users the tools to move to other platforms without hassle.

But it seems that pro users are no longer of any interest to anybody.

Pro users in the Apple spectrum do video editing, photography, work in the advertisement industry. It seems as if Apple has forgotten them.

What they are forgetting is that the accumulation of music, photos and videos will soon lead to large libraries of stuff - something pro users are battling with right now. One day the average Joe will join the problems of the pro users.

There are only two people at Apple whom I really love: Phil and Craig. All the others are either weird (Cue) or the new ones: terribly bland.
And Tim, I do respect you, but you're no visionary and that is what is missing at Apple right now. Number crunching didn't make Apple great - it's innovation.

Man, have some vision and put it out there!

And for Apple's 40th, I had expected more - I wonder why everybody is so keen on the iPhones tenth anniversary next year. I'm not holding my breath these days any more, but I keep on sighing.
 
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There's a difference between cooking unexciting dishes, and just not cooking anything. The former is not great, but the latter is catastrophic. Smartphones and tablets are not exciting any more, but at least Apple keeps the updates coming and these products competitive, however boring the category might be.

In contrast, Apple has just stopped cooking up new Macs. You can still buy 2-3 year old leftovers - for full price. I'm not shocked by the sales decline, I'm shocked everyone isn't heeding the "don't buy" advice of MacRumors on nearly every Mac. You'd have to be unhinged to buy a 3 year old Xeon workstation for full 2013 list price. And yet Apple expects people to do just that with the Mac Pro.

The MacBook Pro isn't any better. The processor is, I believe, three generations behind. I bought a Skylake PC recently on reduced price, because it's so OLD! MacBook Pros are still a generation or two behind Skylake. I would have bought a new MacBook Pro, but I'm not paying full price for 3-4 year-old leftovers.

No one at Apple wants to stand before a crowd an announce a new product unless it's going to give the audience an orgasm. So they build nothing for years. Apple: the 15 minute orgasm caused by the new MacBook Pro f-key touch panel won't make up for you leaving for the next 4 years. That's not a healthy relationship.
 
Wasn't Timmy making fun of PC users with 5 year old machines? I do have a 512 gig SSD, 1TB HDD, and 16 gig of ram in the machine currently.

I am one of those people who owns a 5 year old PC as well. It's an i7 Windows 10 gaming rig built at the start of 2011. It has a value of $600, and is the most powerful computer in the house - by far. It's also one of the least valuable, and one of the oldest. I recently put a new graphics card in it (a GTX 950), and it now has a graphics rendering speed in benchmarks nearly 500% the speed than the latest 4 core Mac Pro, which sells for $2999. This wasn't even a top tier graphics card, but a mid priced one. This 5 year old Windows PC now gets 63.6 FPS in Uningine Valley Benchmark on Ultra in full HD, and from what I've read the 4 core Mac Pro only gets around 13 FPS on the same test).

Tim Cook clearly isn't a tech enthusiast. If he was, he wouldn't make such idiotic comments.
 
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Strange how Apple's software was considerably better when they DIDN'T have public beta testing.
I agree, but that was also because of a limited product line (and let's not get started on clarity, structure and overall-simplicity which they have lost along the way.)

I wonder when they'll start slimming down their iOS product line. I guess, they just have to fragment, even though they keep using this as an argument against Androids. Cut off the old ones, I cannot believe that the iPad 2 should still be supported.

It might be a good idea, with the next release to only support iPad Pros and let go of the iPods, even though I regret to see them go too. But I also regretted seeing iOS 6 go...

Still hoping that it will get better.
 
Smart money is stealthily re-entering the stock. Short positions are starting to crash, leading to more buys in order to cover the shorts ("short squeeze"). It should go up to $113 with ease, but I suspect it will breach $120.

Current valuation is way too low; and factoring the cash position in, it's simply wrong.

Technicals aside, a huge pent up demand for MBPs has accumulated in the years; the new machines will blow past expectations. Also, Watch has been written off way too soon, and so was the iPhone 7, setting things up nicely for a monster, unexpectedly record-breaking holiday quarter, that could propel the stock to new highs, over $130.

That's why the stock is soaring.

I agree with you on the watch and the Macbooks, but disagree on the 7. I think that will probably be about as disappointing as people except because most people have little reason to upgrade. I think next fall will be interesting to watch though.
 
Putting engineering and marketing resources into the Mac Pro at this time is probably a net loss for Apple considering how slow it must sell. Apple is probably deciding if they even want to keep it around before they go and plow money into it. Tim Cook is just doing what most CEOs do and that is focus on the products that have the best return for investment. Jobs was more of a visionary, whereas Cook is more of typical CEO that focuses on shareholder value and profit margin. Mac Pro (or most Macs for that matter) have a much lower profit margin then iPhone. I can't really blame them for focusing on the product line that makes the most money.

So the same he must have been thinking about the iPhone 7. Why plow money into a new design, Amoled screen, more ram, etc. into it? We've already lost to Samsung and other Chinese companies. Let's milk it to the last drop and escape the computer, phone business altogether. Let's make cars.

By the time Apple has a car ready. I'm sure BMW, Mercedes, VW will beat them with better more advanced cars. With or without help from Google.

I'm sure I'm making a lot of USA people angry here, this is not my goal, but the USA car manufacturers aren't known for making the best cars. You come up with tesla... But remember both Toyota and Mercedes have invested heavily in Tesla too.
 
R&D spent was over $10 billion this year. Compared to $3 billion four years ago.

R&D takes time, and patience. Just like Google, who has spent tons of money researching dozens of things, all those billions that Apple is throwing into research will eventually yield a few successful products…. in the near future.

Not so much - that line of reasoning made more sense a year or two ago - now the issue is why that "pipeline" is perpetually constipated?
 
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