The only logical reason I can think of is so they can squeeze the last drop of $$$$ out of it. Have they made the line up cheaper? NO. What are the cost of last year technology? It's down by 50% or even more... Apple should be ashamed.
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Apple Says 'You're Only as Good as the Last Thing You Did' Amid Sales Slowdown
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Not the better part of it, to be sure. A lot of hobby-horse riding going on here, as in every discussion. Lots of interesting stuff in the source article so it's a real shame so few will read it before commenting and dragging the discussion off in the direction of their favorite piddly gripe.
Well they didn't really, unless raising the CPU speed by 0.1 GHz or increasing the storage by bit are updates that bring parts up-to-date (which they weren't, the faster CPUs weren't new and the larger storage components weren't new then either. These rather occasional spec-bumps weren't bringing things up-to-date, they were throwing in more goodies for the same price. Unless you look at the PowerPC era when they were the only customer of PowerPC CPUs, there would be no point in releasing PowerPC updates without Apple releasing computers with them inside.
Lot's of going back-and-forth here when Tim and the marketing team has clearly stated that the iPad Pro can and will easily replace the PC...
https://forums.macrumors.com/threads/apple-releases-new-whats-a-computer-ipad-pro-ad.1985808/
**** rolls downhill...
I agree skimming an article is part of the issue, but their is always one forum member to go off of Tyrant outrage tangent making their posts 24 bolded font, so the whole forum has to read it.
I was reading a review of the Note 7 that talked about how Samsung's idea of accessories is things that make the device more fun (VR headset, 360 degree camera, etc) while Apple's idea of accessories is things like overpriced adapters, $100 pencil that Samsung throws in for free, etc.
Samsung wants to make add-on money from cutting edge toys to make their phones more fun. Apple wants to make add-on money by convincing you to buy adapters and services like iCloud and Music.
This is the basic contradiction that reading the article resolves pretty clearly. Apple isn't "diversifying too much." They are continuing to do what they've always done.
Sounds like Tim is getting the message that there is a lot of negative comments about him lately.
I would expect him to brush it off, but it's good that the message is getting there.
I would expect him to brush it off, but it's good that the message is getting there.
I have an early 2011 MBP. The late 2011 bumped the CPU from 2.3 to 2.4GHz and the HDD from 320 to 500 gig. I had long since replaced the HDD with an SSD by the time the late model came out, so it was a very tiny difference to me.
But...why shouldn't Apple offer the faster CPU and Bigger HDD for the same price? If you can chose a 320 or 500 gig HDD for the same price, would you pick the 320? Then why would you buy an Apple?
I've bought many macs over the years, and this is by far the longest I've ever kept a computer. I'd love to replace it, but Apple doesn't make anything that's a real upgrade. For a 5 year old computer. Wasn't Timmy making fun of PC users with 5 year old machines? I do have a 512 gig SSD, 1TB HDD, and 16 gig of ram in the machine currently.
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Or just reading the MR summary and thinking they getting the substance of the article, which is rarely the case, and certainly not here. The MR spin on it gave the Tim Cook and Eddie Cue haters ammo to post more of their superficial pet critiques.
Apple maps still shouldn't be out of beta in my opinion. Just used it the other day for directions to a fast food restaurant. I got off the highway, went the way it told me to go for about 8 minutes and when I got there it was a small town and didn't have what I was looking for in the spot it was supposed to be. I opened google maps and it took me to the right location which was actually just off the highway, turning the other direction...no idea why Apple maps still sucks but it surely does
If the dismissive, almost flippant, attitude of Cook & Cue that's portrayed in this article is accurate, then I'm with those that are planning a migration away from Apple.
It's much too reminiscent of some of the behaviour of 1990's Apple that largely contributed to its dire situation at that time.
It's much too reminiscent of some of the behaviour of 1990's Apple that largely contributed to its dire situation at that time.
Apple has never pushed heavily into services though, that's a new Cook strategy, it's also never left its entire computer lineup begging for updates for over a year, again a new Cook strategy. Likewise they never had a watch with a 10$ mechanism made on a mass Chinese production line and then charge $300 to $13,000 for it! Or produce endless watch straps.. All new under Cook.
It's also never before claimed an iPad can fully replace your computer or made a Pro iPad.
Their are things that Apple is only doing since Cook and the other changes in the board that have taken place over the last two or three years.
A car is not going to save them. Unless they give it away which I doubt.
What was that again? I'm not saying it wasn't good - I just don't remember what it was.
Well, at least Cue understands the issue many have pointed out. If you're only as good as the last thing you did and you haven't done much for 18-24 months then you are losing ground.
It doesn't help that Apple continues to nickel and dime consumers with their RAM, SSD limitations and strategic limitation of certain features.
$10 billion of R&D is great but it would be nice if some were applied to existing products and product categories. It does seem that they lack focus and worse, refresh cycles that offer the user something better. Why does it take Apple so long to develop or implement even modest enhancements to gear?
It doesn't help that Apple continues to nickel and dime consumers with their RAM, SSD limitations and strategic limitation of certain features.
$10 billion of R&D is great but it would be nice if some were applied to existing products and product categories. It does seem that they lack focus and worse, refresh cycles that offer the user something better. Why does it take Apple so long to develop or implement even modest enhancements to gear?
The iPhone battery case with a huge bump.
Exactly. Take the macs everyone loved 5 years ago, put modern hardware in. What is so hard for Timmy to grasp?
Gimmicks like a fingerprint reader or touch bar are interesting, but I'm not going to buy a computer or not over them. Deliver a machine like the 2012 MBP with 2016 parts (CPU, SSD, screen, ports, etc) and I'd love to buy it. Outside of Apple most decent laptops has an M.2 PCI slot and a 2.5" SATA slot. Is that really too much to ask for in a "Macbook Pro"?
Oh that abomination. No wonder they've been focusing on watch bands.
My retort to Apple would be "what have you done for me lately?" Besides letting me beta test iOS 10, the correct answer is "not very much."
Agree. It takes Apple forever to move on ideas. I am so tired of "Apple rumored to be [insert innovative mojo language here]" only to see it fail to come to fruition. Meanwhile other companies move forward with something similar. How long have we waited for a blockbuster TV content package? How long did it take the Watch to move from rumor to market?
Apple is getting to be "all sizzle and no steak".
I don't think Samsung has "taken over" Apple's branding position. Here in Germany, most people have Android phones, but lots of them don't like Samsung (even if - or perhaps because - they own a Samsung phone). I don't know anybody who considers Samsung "hip and cool".
Apple is still the most stylish brand, no question about it. People just don't care about always having everything that is the most stylish thing. Germans are far more pragmatic; they are a world away from California culture.
It is the rare exception that Apple drops prices mid-cycle because component prices have dropped. And half of the time this happened, Apple probably dropped the price to increase sales (regardless of whether the components got cheaper or not). RAM upgrade prices from Apple hold steady for the whole model life while RAM prices fluctuate noticeably on the open market. It's always been like this (a few exceptions notwithstanding).
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Do you have any indication that, eg, the iPod or more importantly the iPhone have had shorter gestation times than the Watch? Product development doesn't magically move faster just because a rumour leaks out. The gestation period only appears longer. And a TV content package deal is probably among the hardest to keep under wraps given that Apple has to negotiate with a solid number of different partners, in particular, partners from industries that aren't very good at keeping secrets.
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"The ‘Post-PC era’ may not be quite what we expected. Turns out, it isn’t a single device that we seek, but many devices in many sizes. Laptop and desktop computers are a crucial part of that and Apple is expected to continue investing in the area." 1
That quoted above may be overly optimistic, yet essentially true. For myself, I've used an iPad at times, but shortly and then reminded why I spend the majority of my time on a Mac with OSX. Each have their respective strengths and limitations. However to a large degree to the extent OSX becomes more like iOS it is lessened.
If Tim Cook and company prefer iPads, fine. Although he might remember that Apple sold 5.5 million Macs just in the first quarter of 2015. At present the iPhone may be the star in Apple's repertoire but the Mac lineup remains a solid business in its own right.
If Mr. Cook does not view it as such then perhaps he should sell the Mac division to someone who does value it, will respect its loyal customers, and innovate as if it mattered.
Because at a certain number we do exist and care.
1) 'Apple Sells 5.5 Million Macs In Q1 2015,' TechCrunch
https://techcrunch.com/2015/01/27/apple-mac-sales-q1-2015/
That quoted above may be overly optimistic, yet essentially true. For myself, I've used an iPad at times, but shortly and then reminded why I spend the majority of my time on a Mac with OSX. Each have their respective strengths and limitations. However to a large degree to the extent OSX becomes more like iOS it is lessened.
If Tim Cook and company prefer iPads, fine. Although he might remember that Apple sold 5.5 million Macs just in the first quarter of 2015. At present the iPhone may be the star in Apple's repertoire but the Mac lineup remains a solid business in its own right.
If Mr. Cook does not view it as such then perhaps he should sell the Mac division to someone who does value it, will respect its loyal customers, and innovate as if it mattered.
Because at a certain number we do exist and care.
1) 'Apple Sells 5.5 Million Macs In Q1 2015,' TechCrunch
https://techcrunch.com/2015/01/27/apple-mac-sales-q1-2015/