Apple Secures Rights to AirPower Trademark Amid Launch Rumors [Update]

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 21, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Amid launch rumors that Apple is preparing to release the AirPower sometime soon, the Cupertino company has finally secured the rights to the AirPower trademark.

    To get the AirPower trademark, Apple had to jump through quite a few hoops over the course of the last few months, ultimately seeming to purchase access from a company that had previously applied for the trademark.

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    Apple first attempted to trademark the AirPower name in the summer of 2018, but found that a company named Advanced Access Technologies had filed an earlier application to trademark the term.

    The AirPower trademark registered by Advanced Access Technologies was then provisionally granted and published for opposition in December 2018. Ahead of when a trademark is officially granted, the USPTO takes opposition filings from anyone who believes the trademark could result in confusion with an existing product.

    Apple opposed Advanced Access Technologies' trademark of AirPower in January 2019, claiming that it would interfere with similar trademarked Apple product names, including AirPlay, AirPort, AirPods, and AirPrint.

    After fighting to prevent the AirPower trademark from being granted to Advanced Access Technologies for several months with multiple different filings with the USPTO, Apple yesterday suddenly withdrew its opposition and the dispute was terminated.

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    Just after Apple withdrew opposition on Advanced Access Technologies' trademark of the AirPower name, an Apple lawyer was appointed the attorney of the trademark case, suggesting that Apple purchased rights to the AirPower trademark from Advanced Access Technologies ahead of an imminent AirPower launch that would not give Apple time to secure the trademark through other means.

    Advanced Access Technologies is still listed as the owner of the trademark, but Apple appears to be in the process of getting that changed, with Apple lawyer Thomas Perle now named as the attorney on the trademark application.

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    Apple's acquisition of the AirPower trademark comes amid new rumors suggesting a launch for the long-delayed accessory isn't too far off. There's new code in the iOS 12.2 beta related to charging multiple devices at once, which wasn't there before, indicating Apple may be planning to release the AirPower sometime around when iOS 12.2 comes out.

    The Wall Street Journal recently confirmed that Apple approved production of the AirPower earlier this year, and just today, we found an image of the AirPower with an iPhone XS and the new AirPods Wireless Charging Case hidden in the source code on Apple's website in Australia.

    It's still not clear when the AirPower is actually going to launch, but with increasing signs of its arrival, it could come at any time. Apple this week released new iPads, iMacs, and updated AirPods on Monday, Tuesday, and Wednesday, leading to speculation the company was gearing up to introduce the AirPower, but there's still no sign of the device.

    We could potentially hear word on when we can expect the AirPower at Apple's March event, which will take place next Monday. Apple is using the event to introduce a new Apple News service and streaming TV service. Rumors have, however, suggested the event will not focus on hardware, so we could be waiting until later in the spring for an AirPower update.

    Update: According to a new document filed with the USPTO on March 22, [PDF], the AirPower trademark has indeed been transferred to Apple.

    Article Link: Apple Secures Rights to AirPower Trademark Amid Launch Rumors [Update]
     
  2. GuruZac macrumors 6502a

    GuruZac

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    #2
    Glad they are finally getting it out. Let’s hope it isn’t priced out of the market. Although, there is no other charging pad that will do what it does for iOS ecosystem devices.
     
  3. I7guy macrumors P6

    I7guy

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    I’m thinking many thought Apple couldn’t straighten out the technology.
     
  4. Klae17 macrumors 65816

    Klae17

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    #4
    BUY BUY BUY! jk. I have a 15.99 wireless Anker Charger, bought in 2017.
     
  5. Baymowe335 macrumors 601

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    #5
    And, it's going to happen.

    Not even 3 months late.

    Now, we can freak out about something else.
     
  6. badatusernames macrumors member

    badatusernames

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  7. iMatt. macrumors 6502

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    #7
    I guess this is what the holdup has been then.

    How much are we thinking Apple paid for the name rights?
     
  8. johnyslats macrumors 6502a

    johnyslats

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    #8
    So Apple announces in September 2017 but doesn't apply for the trademark until Summer 2018? Forgive my ignorance but is this standard practice?
     
  9. coolfactor macrumors 68040

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    #9
    Somebody is likely VERY rich as a result of this, and they probably had no plans to create a product. They simply owned the Trademark.

    I'm off to register "Air*" (that asterisk is a wildcard, so it covers everything!). Apple is gonna owe me big time!!
     
  10. Relentless Power macrumors Penryn

    Relentless Power

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    Mainly by sites like this has been exercising the drama. Everywhere else, no one even knows what the Airpower is. But none the less, it’s probably better that Apple didn’t release this if it was experiencing manufacturing concerns early on and would rather have it delayed to get it right the first time.
     
  11. alexandr macrumors 6502

    alexandr

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    seriously. hope it doesn't disappoint, although it has every chance to.
     
  12. abrantes09 macrumors member

    abrantes09

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  13. Doctor Q Administrator

    Doctor Q

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    #13
    A pretty specious claim, in my opinion. Does Apple think that every name starting "AirP" rightfully belongs to them for this reason, even if another company already has the legal rights?

    Advanced Access Technologies could use the same argument to claim that Apple shouldn't have the AirPlay, AirPort, AirPods, and AirPrint trademarks because they would interfere with its "AirPower" name.
     
  14. macduke macrumors G3

    macduke

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    #14
    The day isn't done. They could still release it. Don't break the chain, Apple!
     
  15. badatusernames, Mar 21, 2019
    Last edited: Mar 22, 2019

    badatusernames macrumors member

    badatusernames

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    #15
    That’s so true. Some of my friends didn’t even know that their new iPhone has wireless charging.
     
  16. sw1tcher macrumors 65832

    sw1tcher

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    #16
    AirPower probably uses Lightning connector.

    I'll wait for AirPower Pro with USB-C connector. ;)
     
  17. Krayzkat macrumors 6502a

    Krayzkat

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    #17
    Hopefully the article has mixed up the dates, but if not then this is negligent on Apple’s legal team to only attempt to trademark the name a year after it was announced.
     
  18. Itsedstech macrumors 6502a

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    #18
    Hmm considering they sell the following -
    USB-C to lighting 1m cable - $19
    30W USB-C power adapter- $49

    That’s $70 alone for just the plug into the wall portion.
    The Apple Watch dock charger with cable and wall plug itself goes for $80.

    Then I’m guessing they’ll debut it for $199 instead of the $149 I previously thought they’d go.
     
  19. 69Mustang macrumors 604

    69Mustang

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    #19
    Place anywhere is a technical achievement, but from a practical standpoint, I'd argue that Nomad's Base Station Watch edition is darn near spot on for what a phone/watch/airpod owner would want in a wireless charger. AirPower as rumored, sort of doesn't make sense for an Apple Watch with certain bands. But that Nomad? Yeah buddy.
     
  20. gdjsnyder macrumors 6502a

    gdjsnyder

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    #20
    Is this possibly why we didn’t see the AirPower mat yesterday, which would have made the most sense? Because they didn’t have the trademark to use the name as a product yet.

    Regardless, it seems since they dropped their complaint and then moved on to purchase the trademark that it’s coming much sooner rather than later.
     
  21. genovelle macrumors 6502a

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    #21
    Considering the other company had not been granted the trademark, but just had an application, the Apple AirP devices far predate this.
     
  22. fokmik macrumors 68040

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    #22
    here it really doesn't matter..what connector has, because is a pad
     
  23. JGIGS macrumors 65816

    JGIGS

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    #23
    Either of those prices seem super ridiculous to me. As are the prices for there current chargers and cables but at least you get them with your devices when you purchase. I'm sure I'll be taking a pass on AirPower.
     
  24. Scooz, Mar 21, 2019
    Last edited: Mar 21, 2019

    Scooz macrumors 6502

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    #24
    Advanced Access is quite a sleek name for a name grabbing business.

    Wonder if they applied for the trademark before the 2017 presentation or whether Apple just felt a bit too safe.
     
  25. Freida macrumors 68000

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