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Strawman argument. I don't expect anyone here is more excited about emojis than about new Apple hardware/software. People sure do like to get outraged about emojis though. Keep in mind that some small department of the Unicode Consortium is responsible for adding new emojis to the Unicode character set. Apple is simply supporting the standard by implementing the new ones when they are added. If you're upset at the proliferation of emojis, petition the Unicode Consortium to stop adding new ones.

I'm old school, and ": -)" and a few variants were quite sufficient back on Usenet, before the Internet was really a thing, and long before smartphones. I don't really need any emoji, but I don't care much if they're in the character set. For the record, I don't have much need for the Cyrillic characters (to pick a random example) in Unicode, but I don't complain about them being there. Getting outraged about emoji every time MacRumors reports on new ones being added seems mostly a way to score popularity points.
Amen brother. Amen.
 
Maybe a new feature in this beta:

Not sure if this was a feature that existed before, but if you can switch to the emoji icon page, and you press hard and swipe left and right, you get to track where the position of typing marker is. This is similar to using two fingers on the keyboard on the iPad to position the marker
 
Did they though? I'm sure they didn't just add an undervalued feature back based solely on a few email complaints.
I wouldn’t say undervalued feature, I’d say less popular feature. Those who use it seemed to like it, some rather vocally so, but lots of users didn’t even know it was there and never used it.

My understanding: It was temporarily removed due to “technical constraints,” whatever that means. This was documented at the time in developer notes. But it doesn’t sound like it was brought back due to email complaints, it was intended to come back in a future release. I’m sure they received a lot of negative feedback though :)

Hopefully it will be in 11.1 final, but there are reports of it being buggy in this beta, so maybe it’ll be pulled for a later release, who knows. I guess it depends on whether the bugs get resolved quick enough.
 
I’d love to see Messages fixed in lieu of new emojis. Seriously, my 6s+ and my wife’s 6 constantly fail to show the bottom portion of messages in portrait mode. We have to rotate in to landscape, and then back to portrait in order to see the bottommost messages.
 
I still find hard to believe how much time, publicity and resources Apple throws into such a puny tangent such as emojis, when this iOS release is riddled with bugs (eg. music controls on the lockscreen randomly not functioning, TouchID sometimes not working while charging etc, 3D Touch delays, battery gone to hell etc).

And if they do insist going off on tangents, at least they can try sprucing up the weakest collection of wallpapers ever bundled with an iOS. What used to be a sweet photography collection devolved into 3 aerial shots, 6 flowers, 7 flat rainbows (?!) and 3 animated ink spots. Are they THAT bored or uninspired? Whatever happened to the animated goldfish of the 6S release?
Because people actually do care about emojis and maybe battery life, which they can fix.

Apple is an unbelievably smart company.
 
I'll try to make this simple:

Apple supports the Unicode standard for encoding characters stored on iOS and macOS, because, frankly, using any other coding system would be insane (the entire world has moved to Unicode for good reasons).

The Unicode Consortium has a group that is responsible for approving the addition of new characters and character sets to the Unicode standard, and they keep accepting new emoji characters.

Apple, in order to comply with the Unicode standard, has a few graphic artists (not software developers) design new images to go with the newly assigned emoji (and other characters). (Note also that small images are highly unlikely to break other software on the system, so such changes are comparatively easy to push through, unlike many of the more complicated software bugs.)

Apple publishes software (like this beta) that includes the new symbols (amongst many other changes) in order to keep abreast of the standards, and they don't particularly publicize the new emoji, those usually get little more than a bullet point buried in the release notes.

News/rumors sites (which you are reading of your own volition) like MacRumors (not Apple), publicize the new Unicode characters added, and, predictably, such articles get a huge number of hits by people eager to complain about new emoji in iOS/macOS.

If you want to complain, complain directly to the Unicode Consortium about how they should stop adding new emoji to the Unicode character set, and/or complain directly to MacRumors (not on page 5 of the comments, but write directly to the site's owners, their email addresses are at the bottom of the site's front page) about how much coverage they give to new emoji added to Apple's OS's. Complaining about it on page 5 of the comments here only makes you feel good.

And you could have PM’d this diatribe, and I could have left well enough alone. ;-)
 
I’d love to see Messages fixed in lieu of new emojis. Seriously, my 6s+ and my wife’s 6 constantly fail to show the bottom portion of messages in portrait mode. We have to rotate in to landscape, and then back to portrait in order to see the bottommost messages.
I think you’re being sarcastic, but for those who think updating emoji prevents Apple from fixing bugs, here’s some relevant info:

The artists who draw emoji don’t code, and they don’t fix bugs. They aren’t software developers, so they can’t fix bugs. They are artists. They draw things, like emoji. But since they don’t work on bugs, they can’t fix bugs.

On the other hand, software developers don’t draw emoji. They code and fix bugs, but they aren’t artists and they don’t draw emoji. But they can fix bugs, since they’re software developers who write code.

Different jobs, different people. Apple actually has different resources at hand for coding and fixing bugs vs. implementing new Unicode emoji. :D

So should the artists stop work and go on vacation while the coders fix the bugs? No, that’s just as crazy as sending the software developers off on vacation while artists are drawing emoji. :)

In any case, your email bug doesn’t seem to be widespread, so it might be a third party app you and your wife have in common (interacting with new iOS11 or email app code) that’s responsible. Be sure to report the bug to Apple, including any steps you can take that can reproduce or prevent it.
 
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Things like "New Emoji" should not make to the news.
Blame the news outlets and reporters for that - it's not Apple drawing massive attention to them, it is sites like this that know they can generate clicks by emphasising the changes people will argue about and comment on even if in the release notes they are just one entry in a list of several...
 
I'll try to make this simple:

Apple supports the Unicode standard for encoding characters stored on iOS and macOS, because, frankly, using any other coding system would be insane (the entire world has moved to Unicode for good reasons).

The Unicode Consortium has a group that is responsible for approving the addition of new characters and character sets to the Unicode standard, and they keep accepting new emoji characters.

Apple, in order to comply with the Unicode standard, has a few graphic artists (not software developers) design new images to go with the newly assigned emoji (and other characters). (Note also that small images are highly unlikely to break other software on the system, so such changes are comparatively easy to push through, unlike many of the more complicated software bugs.)

Apple publishes software (like this beta) that includes the new symbols (amongst many other changes) in order to keep abreast of the standards, and they don't particularly publicize the new emoji, those usually get little more than a bullet point buried in the release notes.

News/rumors sites (which you are reading of your own volition) like MacRumors (not Apple), publicize the new Unicode characters added, and, predictably, such articles get a huge number of hits by people eager to complain about new emoji in iOS/macOS.

If you want to complain, complain directly to the Unicode Consortium about how they should stop adding new emoji to the Unicode character set, and/or complain directly to MacRumors (not on page 5 of the comments, but write directly to the site's owners, their email addresses are at the bottom of the site's front page) about how much coverage they give to new emoji added to Apple's OS's. Complaining about it on page 5 of the comments here only makes you feel good.
And it is also a good way to entice less geeky people to update their phones.

For example, there is a HUGE update, NEW file system. Much more advanced, but how you gonna explain it to some teens? Add a bunch of new emoji into ads and that's it.

People update because they want to be able to share and receive new emojis and developers can use NEWER APIs, better API, new API features unavailable in earlier iOS version, etc. so in a result, all people gets better apps after all, because the majority of non-geeky people was attracted with something else than more advanced APIs for developers.

I don't mind focusing on emoji in marketing communication, as long as there are beefy updates under the hood.
 
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my battery life of my 7 was HORRIBLE on 11 compared to 10.3.3 (which wasn't that good to begin with). i would take the phone off the charger in the morning and go to uni and by like 3 pm it would be less than 50 and obviously i didn't use it heavily since i was mostly in classes. updated to beta 2 cuz i couldn't take it anymore, i don't want to jinx it but i'm seeing a huge improvement.
i can't help but feel disappointed with apple over this whole update cycle of ios, watchos, and macos. bugs keep popping up despite the lengthy beta process, they take away features, it all feels un apple like.
 
for the love of god could we please stop adding all these useless emojis and start working on fixing all the problems present with the os instead. perhaps if they use as much energy into implementing touch id under the display as much as they do working on emojis i would have had a new phone this year.
 
What else were the artists that worked on these emoji going to do that would better fulfill your needs?

They could produce real art and apple can then auction it off and use the earnings to help any number of worthy charities.
 
for the love of god could we please stop adding all these useless emojis and start working on fixing all the problems present with the os instead. perhaps if they use as much energy into implementing touch id under the display as much as they do working on emojis i would have had a new phone this year.
Do you think it’s an either/or situation?
 
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