Apple Sells 1 Million iPhones, 10 Million Apps Downloaded in First Weekend

[seedster2]

Yes, because 1m sales in a weekend is entirely down to marketing and half truths.

If you don't think marketing the new lower price* had a lot to do with sales then you are mistaken.

Im sure he wont mention the disasterous activation process and lackluster mobileme functionality

*Old unsubsidized price being compared to a new subsidized price seems dishonest to me. Why not compare old price to a PAYG phone so people compare apples to apples...

 

[OllyW]

Allegedly botched rollout and still 1 million sold in a weekend?

Pretty impressive when you take into account it took eight and a half hours to sell 4 phones in the store I used

 

[smiddlehurst]

I was going to say the same. They could have sold A LOT more this weekend if they hadn't delivered so few phones to Europe. Many people over here were waiting for over a year now for this device (unless those who imported and hacked it)! I guess they underestimated the impact of some smaller countries here.

That of course assumes that there's a load of unsold stock available in the USA with no potential buyers right now which doesn't seem to be the case... Let's face it the iPhone will, like all major hardware products, sell out at launch no matter where you direct the shipments. Add on the fact that this 'worldwide' launch is actually pretty well staggered so there's going to be a constant stream of new markets coming along in the next couple of weeks / months and i suspect the iPhone will be a tricky little so-and-so to get hold of for some time to come (in some areas anyway). Yes, Europe got a little short-changed but considering what normally happens with major product launches from other manufacturers (Sony for example, it took HOW long (and how much) for the PSP and PS3 to make it to the UK?) I'd say we've done okay this time round.

 

[pustudent]

Worldwide Sales

Not true. Belgium (10.5m) and the Netherlands (16.5m) both have more than 10m people. Just wanted to correct that.

The main idea is that of the ~900 million people that the iPhone was available to starting on July 11, 33% of that market was the USA. The other major players were Japan (130M), Mexico (100M), Germany (80M), UK (60M), and Italy (60M) with another 48% of the market.

 

[iPastor]

That's a bit unfair, I'm sure they were selling faster than that!

I see the 1st gen iPhones are still fetching more than £100/$200 on eBay... hmm, I can sense a free upgrade soon!

I just sold my 1st Generation iPhone for $335 on ebay... I got a free upgrade in the end!

I love America!

 

[bluedevil14]

my AAPL is happy

 

[macintel4me]

App Store rocks!

The App Store is only going to get bigger. I think we are in the "1980" of what is about to happen in the App Store.

The apps are really cool...especially mine! Check out my sig!

 

[deputy_doofy]

I know, but you can't say that "Friday is one day after Friday", can you?

To loop 3 times in most languages, it is preferred to start at 0.

for (count=0; count<3; count++)
{
// do something
}

0, 1, 2 is still a 3-count.
Friday (9a-5p) is one. (Call it 0)
Saturday (9a-5p) is one. (Call it 1)
Sunday (9a-5p) is one. (Call it 2)

Now, if they said it started on Friday and continued until 3 days later, that would be different.

 

[KindredMAC]

Personally

Out of the 21 apps I have downloaded so far, I paid for 3 of them.

Waiting until pay day to grab a couple more.

 

[Project]

If you don't think marketing the new lower price* had a lot to do with sales then you are mistaken.

Im sure he wont mention the disasterous activation process and lackluster mobileme functionality

*Old unsubsidized price being compared to a new subsidized price seems dishonest to me. Why not compare old price to a PAYG phone so people compare apples to apples...

Did I say that the lower price has nothing to do with it? No, so why bring it up?

I just can't understand the level of cynicism. iPhone sold that amount because it is a brilliant product and now platform, pitched at the right price point. Its *still* a high end phone though.

Instead of criticising the changing business models, I simply applaud what his company has achieved in the space of a year.

And yes, I am sure that as CEO, releasing a press release criticising one of your own products would be a great idea.

Of course he isn't going to mention the botched MobileMe launch in a press release.

But that doesn't take away from the fact that 1m iPhones sold in a weekend is phenomenal. Despite the problems they managed to sign up 1m people to a mobile phone contract. Activation problems are somewhat understandable.

 

[captain kaos]

The iPhone 3G is now available in in 21 countries. When the iPhone was first announced in 2007, Apple had announced a goal of selling 10 million iPhones in 2008.

Sorry, the iphones available in 21 countries???

Not in the UK, not if the quote is true my friend got from CPW on friday that "it'll be about a month until we have stock!"

Oh how the friday O2/UK launch is forgotten so quickly!

 

[pustudent]

I just sold my 1st Generation iPhone for $335 on ebay... I got a free upgrade in the end!

I love America!

I love America as well. I sold my old 8GB for $450 which paid for my upgraded 16GB iPhone 3G and the increased contract fees with AT&T for a year. This should hold me off until the next model surfaces in another year.

 

[captain kaos]

That's just insane - I read that some 02 stores were selling 40 iPhones per hour which is more than they usually sell in an entire day

I doubt they even had that many in stock! Its was a farce.

 

[ukmichael27]

The App Store is only going to get bigger. I think we are in the "1980" of what is about to happen in the App Store.

The apps are really cool...especially mine! Check out my sig!

I bought both of your apps and I love them both! Highly recommended!

 

[minik]

I wonder how many 'copies' of MobileMe did Apple sell? As a long time iTools/.Mac user, I also grabbed a 'copy' of MobileMe along with my iPhone 3G purchase.

So far, I am happy with my iPhone/MobileMe/App Store experience. Sure, the 2.0 OS/Firmware is not that stable yet, but overall it's acceptable.

 

[egdiroh]

Unless there's some reason you don't qualify for the $199 pricing, that doesn't make sense. AT&T didn't subsidize the original iPhone so you end up under contract for 4 years with 1 subsidy if you buy a new iPhone in 2009. If you buy it now you end up under contract for 3 years with 1 subsidy.

It does make sense. The original iphone plan is $15 dollars per month cheaper (after the cost of SMS is factored in). So as long as you can hold on to the cheaper plan it makes sense. Especially if they release iPhone v3 in another year, and you get subsidies on that too. But if I walk away form that iPhone 3g I am walking away from a pretty big investment in the cheaper plan. And I just don't want my average yearly phone expenses to be that high.

 

[Delicious-Apple]

how many 1 gen iphone users bought the new 3G ones?

Me!! I got a 16Gb black delivered on Friday in the UK. I love the GPS and 3G Connection, they both work very nicely (as expected). My girlfriend has the original.
Love the App store too... Super Monkey Ball, Crash Bandicoot, Vicinity, Remote, Truphone and TapTap are my faves!!

Congrats to Apple for shifting 1 Million, I've got friends waiting for more stock!!

 

[btcutter]

1 million sold by APPL

I really like to know how many of that 1 million phone is actually in the customers hands and activated. How many are "back ordered" via DIRECT FULFILLMENT?

 

[Small White Car]

Don't expect [Jobs] to point out that he wouldn't have come close to hitting the 10 million target without abandoning revenue sharing and permitting carrier subsidies, either.

Wait, when did Jobs say that they would hit 10 million units without doing these things?

Did he come out and say "We'll sell 10 million without changing anything!"

I don't remember that.

 

[markfc]

I wonder how many of these 1 million phones have actually been delivered :-(

Still waiting for delivery....

 

[KaiMac]

Total Disaster

Wonder how many have yellow screens or still won't activate? Wonder how many existing users that registered their early interest still can't get one?

Impressive figures to be sure, aside from that, the whole thing has been a resounding disaster.

I have tried twice now to buy at the ATTpple store and my account is still locked for discount when I don't get one at all. ATT has tried for 3 days to remove the lock so the ATTpple store can sell me a new iphone. I have given up and considering the horrendous battery life on the 3G, i'll pass. Total disaster in customer service and interaction between the two companies for this rollout.

 

[Shasterball]

how many 1 gen iphone users bought the new 3G ones?

Not me! After the 3G release, I extended my Apple Care on my 1st gen....

 

[jdcoffman]

so, uhm, that's over $400 million in new revenue in three days. Not too shabby ay?

And those ATT data plans sold in the last 3 days will bring in 3/4of a BILLION dollars over the next 24 months of all of our contracts for ATT...

hmm, now that's something to chew on.

 

[Abstract]

I was going to say the same. They could have sold A LOT more this weekend if they hadn't delivered so few phones to Europe. Many people over here were waiting for over a year now for this device (unless those who imported and hacked it)!

Not necessarily true. If they gave you some more iPhones (in Europe), then they would have sold more iPhones in Europe. However, that equates to less phone sales in the US. They don't care. A sale is a sale in any country. They didn't lose a sale at all.

 

[avigalante]

10-mn applications is phenomenal.

Let's assume that ~5% of all applications downloaded were paid for (I'm sure the actual sales number is higher, although a conservative number is a bit more realistic); that nets us 500,000 paid applications.

Delving a bit more, let's take a conservative price of $4.99 (many applications, particularly games, are $9.99, but of course there are many that are free - so for example's sake, let's assume $4.99 as a valid point of entry for paid applications). 500,000 (paid applications) * $4.99 (assumed point of entry) = ~$2.5-mn in generated iTunes App Store sales.

Apple take of 30% = ~$750,000

Given that my numbers are conservative, one can assume that Apple's total take-in for weekend iTunes App Store sales was obviously higher than ~$750,000.

Conclusion: Even with these conservative numbers, we can see that the iTunes App Store has an extremely promising future ahead.

It's not that amazing! The rollout of the first generation (US only) was 270.000 iPhones in the first days. And now 1 milion for the worldwide launch? But the first iPhone was in good supply, maybe if they had more available on all locations the figures would be probably more impressive indeed.

What other product launch have you witnessed garner more than 1-mn units sold in ~72 hours?

1-mn units by any standard is an exceptional feat.

Only 3%? Huh...I was thinking 4-5.

I know, rotten ; hopefully by the end of the week things will turn around and we'll have a nice little run up.