To be fair, Apple products used to be much more reasonable than they are now. I do agree though, if you don't want it don't buy it, and I agree that the merchant has the option to charge whatever and how much he wants for his goods. The truth remains though, they are over expensive and we can't change reality. The other reality is, you can make your choice.
I will stick to my opinion that Apple used to target the average consumer and used to target the "educational" market. Today Apple is the Gucci of electronics, you have to be in some rich school to afford Apple gear. You see the difference?
iPod, iPhone, iMac, iTunes, iSuite, iBook, and the rest...they were aiming at the average joe not the Programmer/3D artist joe.