Focus on services rather than hardware? I would suggest that this is a new focus. They are a large team and can do both.
Not every event has to be hardware focused, and that’s not to say that Apple won’t introduce some hardware with the AirPods, an updated iPod touch, or revamped iPad mini. But the importance of services is certainly there, and Apple has had significant growth with services over the last two years, and I think it’s important that they continue to advocate their expansion with services, which to me, we shouldn’t have the expectation that hardware is the primary focal point for every Keynote.