Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

WSJ: Apple Aiming to Use Steve Jobs Theater to Unveil New Products at September 12 Event

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
68,179
38,960



Apple will hold a product event on Tuesday, September 12, according to Dow Jones sources cited by The Wall Street Journal.

wwdc_sj_keynote_tim-cook-800x540.jpg
Apple CEO Tim Cook at the Worldwide Developers Conference in June​

Apple is aiming to use Steve Jobs Theater for the event, but its construction timetable could affect timing or location, the report said.
In the past two years it has used San Francisco's Bill Graham Civic Auditorium, but people close to the company say it is aiming to use the 1,000-seat Steve Jobs Theater on its new headquarters campus. That headquarters, however, isn't yet finished, and its construction timetable could affect the timing or location of the event, those people said.
Click to expand...
At the event, Apple is widely expected to unveil the so-called iPhone 8 with an OLED display, wireless charging, and facial recognition, alongside updated versions of the iPhone 7 and iPhone 7 Plus.

Apple Watch Series 3 models and a new Apple TV with 4K video streaming capabilities and HDR support are also expected to be unveiled, along with release dates for iOS 11, macOS High Sierra, watchOS 4, and tvOS 11.

Apple has held a product event in September for five consecutive years, dating back to the introduction of the iPhone 5 in 2012. September 12 was already rumored as a possible date for this year's event last week.

There are typically 10 or 11 days between a new iPhone being announced and launching, so this year's iPhone lineup could be available on Friday, September 22 based on that trend. The lone exception in the past five years was 2015, when there was a 16-day gap between the announcement date and availability.

iPhone pre-orders would likely begin on Friday, September 15 at 12:00 a.m. Pacific Time (3:00 a.m. Eastern Time).

Article Link: WSJ: Apple Aiming to Use Steve Jobs Theater to Unveil New Products at September 12 Event
 
Article Link
https://www.macrumors.com/2017/08/28/apple-september-12-event-cnbc-sources/
  • Like
Reactions: AppleComputer
Considering the new iOS 11 videos demonstrate an iPhone 7 functioning without a home button & countless prototypes appearing with rear facing Touch ID.

I think there could be a slight chance that Apple is going all out on eliminating the front home button experience on the entire line-up this year.

My prediction; (come back here after the event & see!)

iPhone 7s - renamed to iPhone, without home button and rear-facing Touch ID

iPhone 7s Plus - renamed to iPhone Plus, without home button and rear-facing Touch ID

iPhone X Edition - OLED, “bezel-less” design with Face ID only.

And all the above mentioned iPhones will also make magnetic charging the norm, with ceramic backs.
 
Last edited:
  • Like
Reactions: wolfshades, WannaGoMac, DUIduckSAUCE and 2 others
Dilster3k said:
Considering the new iOS 11 videos demonstrate an iPhone 7 functioning without a home button & countless prototypes appearing with rear facing Touch ID.

I think there could be a slight chance that Apple is going all out on eliminating the front home button experience on the entire line-up this year.

My prediction; (come back here in September & see!)

iPhone 7s - renamed to iPhone, without home button and rear-facing Touch ID

iPhone 7s Plus - renamed to iPhone Plus, without home button and rear-facing Touch ID

iPhone X Edition - OLED, “bezel-less” design with Face ID only.

And all the above mentioned iPhones will also make magnetic charging the norm, with ceramic backs.
Click to expand...

Only things I disagree with are:

7S & 7S Plus IMO will definitely have home buttons.

iPhone X Edition probably will be iPhone Pro.

This is going to be one heck of an event.
 
  • Like
Reactions: nzgeorge, Sikh, tyasjs and 2 others
Yes! Ready for the new "smaller" phone with large screen. I love the physical size of the 7/6 (4.7") series phones but want the screen size of the 6+/7+ 5.5". That big screen in the small body = WIN!!
 
  • Like
Reactions: ModusOperandi and rtdunham
Moi Ici said:
Yes! Ready for the new "smaller" phone with large screen. I love the physical size of the 7/6 (4.7") series phones but want the screen size of the 6+/7+ 5.5". That big screen in the small body = WIN!!
Click to expand...

Or "smaller" phone with larger sticker price. Heh. I think I'm ready too if the price isn't too wacko and the rumored features are true.
 
I hope phone carriers start getting prepared today so when people begin ordering online!

The Apple website too.
 
  • Like
Reactions: Nebulance
So far I didn't get the appeal of wireless charging (it doesn't rid you of cables, charging pad still has one, you only safe the "hassle" of plugging it), but from this it sounds like it charges faster than the current lightning cable. Couldn't they make the current method faster?
 
  • Like
Reactions: PlainviewX
Dilster3k said:
Considering the new iOS 11 videos demonstrate an iPhone 7 functioning without a home button & countless prototypes appearing with rear facing Touch ID.

I think there could be a slight chance that Apple is going all out on eliminating the front home button experience on the entire line-up this year.

My prediction; (come back here in after the event & see!)

iPhone 7s - renamed to iPhone, without home button and rear-facing Touch ID

iPhone 7s Plus - renamed to iPhone Plus, without home button and rear-facing Touch ID

iPhone X Edition - OLED, “bezel-less” design with Face ID only.

And all the above mentioned iPhones will also make magnetic charging the norm, with ceramic backs.
Click to expand...
Yeah, bad predictions.

The 7s and 7s Plus have Home buttons identical to the iPhone 7. Your suggestion would be compromising to unintelligent design for absolutely no gain. No gain whatsoever. It would just be like going from intelligent design to unintelligent design for no reason.

So. Yeah, not happening.

Also iPhone X Edition? Marketing disaster.
 
  • Like
Reactions: ModusOperandi, graphiteevo, Blackstick and 1 other person
Dilster3k said:
Considering the new iOS 11 videos demonstrate an iPhone 7 functioning without a home button & countless prototypes appearing with rear facing Touch ID.

I think there could be a slight chance that Apple is going all out on eliminating the front home button experience on the entire line-up this year.

My prediction; (come back here in after the event & see!)

iPhone 7s - renamed to iPhone, without home button and rear-facing Touch ID

iPhone 7s Plus - renamed to iPhone Plus, without home button and rear-facing Touch ID

iPhone X Edition - OLED, “bezel-less” design with Face ID only.

And all the above mentioned iPhones will also make magnetic charging the norm, with ceramic backs.
Click to expand...
Not a chance. The only phone structurally different will be the iPhone Pro.
 
  • Like
Reactions: Blackstick
Makes sense, it’s very fitting and likely influenced the cancellation of the March event.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back