WSJ: Apple Aiming to Use Steve Jobs Theater to Unveil New Products at September 12 Event

Discussion in ' News Discussion' started by MacRumors, Aug 28, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple will hold a product event on Tuesday, September 12, according to Dow Jones sources cited by The Wall Street Journal.

    Apple CEO Tim Cook at the Worldwide Developers Conference in June

    Apple is aiming to use Steve Jobs Theater for the event, but its construction timetable could affect timing or location, the report said.
    At the event, Apple is widely expected to unveil the so-called iPhone 8 with an OLED display, wireless charging, and facial recognition, alongside updated versions of the iPhone 7 and iPhone 7 Plus.

    Apple Watch Series 3 models and a new Apple TV with 4K video streaming capabilities and HDR support are also expected to be unveiled, along with release dates for iOS 11, macOS High Sierra, watchOS 4, and tvOS 11.

    Apple has held a product event in September for five consecutive years, dating back to the introduction of the iPhone 5 in 2012. September 12 was already rumored as a possible date for this year's event last week.

    There are typically 10 or 11 days between a new iPhone being announced and launching, so this year's iPhone lineup could be available on Friday, September 22 based on that trend. The lone exception in the past five years was 2015, when there was a 16-day gap between the announcement date and availability.

    iPhone pre-orders would likely begin on Friday, September 15 at 12:00 a.m. Pacific Time (3:00 a.m. Eastern Time).

    Article Link: WSJ: Apple Aiming to Use Steve Jobs Theater to Unveil New Products at September 12 Event
  2. DrJohnnyN Suspended


    Jan 27, 2010
    About time. Everyone has been itching for the newest iteration.
  3. Dilster3k, Aug 28, 2017
    Last edited: Aug 28, 2017

    Dilster3k macrumors 6502a


    Jul 20, 2014
    Considering the new iOS 11 videos demonstrate an iPhone 7 functioning without a home button & countless prototypes appearing with rear facing Touch ID.

    I think there could be a slight chance that Apple is going all out on eliminating the front home button experience on the entire line-up this year.

    My prediction; (come back here after the event & see!)

    iPhone 7s - renamed to iPhone, without home button and rear-facing Touch ID

    iPhone 7s Plus - renamed to iPhone Plus, without home button and rear-facing Touch ID

    iPhone X Edition - OLED, “bezel-less” design with Face ID only.

    And all the above mentioned iPhones will also make magnetic charging the norm, with ceramic backs.
  4. Reason077 macrumors 68020


    Aug 14, 2007
    It'll totally have USB-C, right? Or failing that, at least a headphone jack? ;)
  5. gsmornot macrumors 68030


    Sep 29, 2014
  6. meaning-matters macrumors 6502


    Dec 13, 2013
  7. Geert76, Aug 28, 2017
    Last edited: Aug 28, 2017

    Geert76 macrumors 68000

    Feb 28, 2014
    the Netherlands
    wonder what they will reveil that day...anyone? a new iPhone perhaps?
  8. Saturn007 macrumors 6502

    Jul 18, 2010
    "About time"?!


    It's nearly always September; everyone's been predicting mid-September for a year; so, it comes right in time!
  9. ButteryScrollin, Aug 28, 2017
    Last edited: Sep 11, 2017
  10. newyorksole macrumors 68040

    Apr 2, 2008
    New York.
    Only things I disagree with are:

    7S & 7S Plus IMO will definitely have home buttons.

    iPhone X Edition probably will be iPhone Pro.

    This is going to be one heck of an event.
  11. TwoBytes macrumors 68030


    Jun 2, 2008
  12. toshmac macrumors member


    Jun 16, 2010
    Philadelphia metro
    hope they don't water down their lineup with too many models (7S, 8, Pro, etc.)
  13. shyam09 macrumors 68020


    Oct 31, 2010
    2 weeks for the announcement, 3 weeks to get the product in hand. Let's do this baby.
  14. recoil80 macrumors 68030

    Jul 16, 2014
    I just hope the new iPhone with OLED will be announced at the end of the keynote with Tim saying "there is one more thing..."
  15. Moi Ici macrumors regular

    Sep 21, 2012
    Yes! Ready for the new "smaller" phone with large screen. I love the physical size of the 7/6 (4.7") series phones but want the screen size of the 6+/7+ 5.5". That big screen in the small body = WIN!!
  16. DNichter macrumors G3


    Apr 27, 2015
    Philadelphia, PA
  17. gobikerider Suspended


    Apr 15, 2016
    United States
    I would like to see just a "iPhone" model then a "iPhone Edition"
  18. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Or "smaller" phone with larger sticker price. Heh. I think I'm ready too if the price isn't too wacko and the rumored features are true.
  19. Greenlee macrumors member


    Aug 28, 2017
    I hope phone carriers start getting prepared today so when people begin ordering online!

    The Apple website too.
  20. scuac macrumors member


    Mar 2, 2008
    So far I didn't get the appeal of wireless charging (it doesn't rid you of cables, charging pad still has one, you only safe the "hassle" of plugging it), but from this it sounds like it charges faster than the current lightning cable. Couldn't they make the current method faster?
  21. Infiniverse48 macrumors 6502a

    Jun 28, 2017
    Yeah, bad predictions.

    The 7s and 7s Plus have Home buttons identical to the iPhone 7. Your suggestion would be compromising to unintelligent design for absolutely no gain. No gain whatsoever. It would just be like going from intelligent design to unintelligent design for no reason.

    So. Yeah, not happening.

    Also iPhone X Edition? Marketing disaster.
  22. AZ63 macrumors 6502


    Aug 13, 2009
    Not a chance. The only phone structurally different will be the iPhone Pro.
  23. recoil80 macrumors 68030

    Jul 16, 2014
    Just to add some suspence to the event.
    Imagine they announce the 7s and 7s+, then move to another topic (Apple Watch 3 maybe)
    Everyone starts thinking there is not iPhone 8 and then surprise, there is one more thing.
    Since we had pretty much everything leaked it would make the event more interesting
  24. Appleaker macrumors 68020

    Jun 13, 2016
    Makes sense, it’s very fitting and likely influenced the cancellation of the March event.
  25. AZ63 macrumors 6502


    Aug 13, 2009
    I wonder who will get snubbed. The theater is much smaller than the Bill Graham Center.
  26. bluespark macrumors 68000

    Jul 11, 2009
    Either of those would be the one upgrade that would make me purchase an iPhone this year.

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