WSJ: Apple Aiming to Use Steve Jobs Theater to Unveil New Products at September 12 Event

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 28, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Apple will hold a product event on Tuesday, September 12, according to Dow Jones sources cited by The Wall Street Journal.

    [​IMG]
    Apple CEO Tim Cook at the Worldwide Developers Conference in June

    Apple is aiming to use Steve Jobs Theater for the event, but its construction timetable could affect timing or location, the report said.
    At the event, Apple is widely expected to unveil the so-called iPhone 8 with an OLED display, wireless charging, and facial recognition, alongside updated versions of the iPhone 7 and iPhone 7 Plus.

    Apple Watch Series 3 models and a new Apple TV with 4K video streaming capabilities and HDR support are also expected to be unveiled, along with release dates for iOS 11, macOS High Sierra, watchOS 4, and tvOS 11.

    Apple has held a product event in September for five consecutive years, dating back to the introduction of the iPhone 5 in 2012. September 12 was already rumored as a possible date for this year's event last week.

    There are typically 10 or 11 days between a new iPhone being announced and launching, so this year's iPhone lineup could be available on Friday, September 22 based on that trend. The lone exception in the past five years was 2015, when there was a 16-day gap between the announcement date and availability.

    iPhone pre-orders would likely begin on Friday, September 15 at 12:00 a.m. Pacific Time (3:00 a.m. Eastern Time).

    Article Link: WSJ: Apple Aiming to Use Steve Jobs Theater to Unveil New Products at September 12 Event
     
  2. DrJohnnyN Suspended

    DrJohnnyN

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    #2
    About time. Everyone has been itching for the newest iteration.
     
  3. Dilster3k, Aug 28, 2017
    Last edited: Aug 28, 2017

    Dilster3k macrumors 6502a

    Dilster3k

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    Considering the new iOS 11 videos demonstrate an iPhone 7 functioning without a home button & countless prototypes appearing with rear facing Touch ID.

    I think there could be a slight chance that Apple is going all out on eliminating the front home button experience on the entire line-up this year.

    My prediction; (come back here after the event & see!)

    iPhone 7s - renamed to iPhone, without home button and rear-facing Touch ID

    iPhone 7s Plus - renamed to iPhone Plus, without home button and rear-facing Touch ID

    iPhone X Edition - OLED, “bezel-less” design with Face ID only.

    And all the above mentioned iPhones will also make magnetic charging the norm, with ceramic backs.
     
  4. Reason077 macrumors 68020

    Reason077

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    #4
    It'll totally have USB-C, right? Or failing that, at least a headphone jack? ;)
     
  5. gsmornot macrumors 68030

    gsmornot

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  6. meaning-matters macrumors 6502

    meaning-matters

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  7. Geert76, Aug 28, 2017
    Last edited: Aug 28, 2017

    Geert76 macrumors 68000

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    #7
    wonder what they will reveil that day...anyone? a new iPhone perhaps?
     
  8. Saturn007 macrumors 6502

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    #8
    "About time"?!

    LOL!


    It's nearly always September; everyone's been predicting mid-September for a year; so, it comes right in time!
     
  9. ButteryScrollin, Aug 28, 2017
    Last edited: Sep 11, 2017
  10. newyorksole macrumors 68040

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    #10
    Only things I disagree with are:

    7S & 7S Plus IMO will definitely have home buttons.

    iPhone X Edition probably will be iPhone Pro.

    This is going to be one heck of an event.
     
  11. TwoBytes macrumors 68030

    TwoBytes

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  12. toshmac macrumors member

    toshmac

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    #12
    hope they don't water down their lineup with too many models (7S, 8, Pro, etc.)
     
  13. shyam09 macrumors 68020

    shyam09

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    2 weeks for the announcement, 3 weeks to get the product in hand. Let's do this baby.
     
  14. recoil80 macrumors 68030

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    I just hope the new iPhone with OLED will be announced at the end of the keynote with Tim saying "there is one more thing..."
     
  15. Moi Ici macrumors regular

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    #15
    Yes! Ready for the new "smaller" phone with large screen. I love the physical size of the 7/6 (4.7") series phones but want the screen size of the 6+/7+ 5.5". That big screen in the small body = WIN!!
     
  16. DNichter macrumors G3

    DNichter

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    #16
    Why?
     
  17. gobikerider Suspended

    gobikerider

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    #17
    I would like to see just a "iPhone" model then a "iPhone Edition"
     
  18. Chupa Chupa macrumors G5

    Chupa Chupa

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    #18
    Or "smaller" phone with larger sticker price. Heh. I think I'm ready too if the price isn't too wacko and the rumored features are true.
     
  19. Greenlee macrumors member

    Greenlee

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    #19
    I hope phone carriers start getting prepared today so when people begin ordering online!

    The Apple website too.
     
  20. scuac macrumors member

    scuac

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    #20
    So far I didn't get the appeal of wireless charging (it doesn't rid you of cables, charging pad still has one, you only safe the "hassle" of plugging it), but from this it sounds like it charges faster than the current lightning cable. Couldn't they make the current method faster?
     
  21. Infiniverse48 macrumors 6502a

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    #20
    Yeah, bad predictions.

    The 7s and 7s Plus have Home buttons identical to the iPhone 7. Your suggestion would be compromising to unintelligent design for absolutely no gain. No gain whatsoever. It would just be like going from intelligent design to unintelligent design for no reason.

    So. Yeah, not happening.

    Also iPhone X Edition? Marketing disaster.
     
  22. AZ63 macrumors 6502

    AZ63

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    #21
    Not a chance. The only phone structurally different will be the iPhone Pro.
     
  23. recoil80 macrumors 68030

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    #22
    Just to add some suspence to the event.
    Imagine they announce the 7s and 7s+, then move to another topic (Apple Watch 3 maybe)
    Everyone starts thinking there is not iPhone 8 and then surprise, there is one more thing.
    Since we had pretty much everything leaked it would make the event more interesting
     
  24. Appleaker macrumors 68020

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    #23
    Makes sense, it’s very fitting and likely influenced the cancellation of the March event.
     
  25. AZ63 macrumors 6502

    AZ63

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    #24
    I wonder who will get snubbed. The theater is much smaller than the Bill Graham Center.
     
  26. bluespark macrumors 68000

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    #25
    Either of those would be the one upgrade that would make me purchase an iPhone this year.
     

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