Apple brings it on itself. Releasing guidelines/tips/instructions for cleaning and protecting one's credit card. A comedian couldn't make this up. And some fanboys defend this release by saying that Apple posts cleaning advice for all their products. If Apple and its fans consider the credit card to be a product then Apple really has hit rock bottom.
There is no doubt that the Apple Card is an Apple product. It looks, feels and even sounds cool. Classic Apple design sensibilities at work here.
That said, as always, the haters go after the low hanging fruit when it comes to bashing Apple and miss the bigger picture.
In an ideal world, the credit card will not see use at all, nor should people need one because they would just use Apple Pay for everything. Apple believes as much with the physical credit card accruing rewards at a slower rate compared to the Apple Pay version.
Over time, Apple believes that the physical credit card is a legacy device that will see decreased usage over time, as more places adopt Apple Pay over the next couple of years.
Apple’s attitude towards it is reflected as such here. You just have to be willing to look beyond the here and now.