Apple Shares First Series of HomePod Ads With Focus on Music

djcerla said:
As an artist living with music income, I strongly disagree.
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What do you mean? Are you saying everyone should pay a subscription for music? No more purchasing?

OllyW said:
Why chose the HomePod if you’re only going to use it as and AirPlay speaker?
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I agree, it’s a big miss if one can’t use the Siri function to access their music collection. I think that’s the main unique function of what the HomePod is supposed to be. But there are still the other Siri functions, like reminders, etc., that make it unique over regular speakers.
 
Wiesenlooser said:
THis is a hard product to advertise. Given that, they are done well but I am not sure if these work to get the interest of customers.
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How is it hard to advertise? It’s a wireless speaker and home assistant.

You must be new here because this type of marketing by Apple is not new... This is all Apple needs to do to get people’s attention.
 
iapplelove said:
You are? I’m flattered lol..

I dunno, I was thinking more along the lines of showing it off in a house. Maybe the owner comes home and has a conversation with it, showing off it’s home kit capabilities.

Ending the commercial with the pod rocking out to an actually good song as oppose to noise.
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You mean its? Ads showing other features are coming.

You are seeing it's a great sounding speaker first. This is its biggest differentiation. There are other speakers on the market you can talk to, so I can see why Apple didn't release that "me too" feature first. People would just say, "Oh, another smart speaker."
 
newyorksole said:
How is it hard to advertise? It’s a wireless speaker and home assistant.

You must be new here because this type of marketing by Apple is not new... This is all Apple needs to do to get people’s attention.
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Umm - Because you can not advertise how a speaker sounds?
 
filmantopia said:
That’s hilarious. I’m a video director in the field of branding and the one thing all corporations from any industry almost always address and strive for is Apple’s caliber of advertising and brand vision.
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Don't let logic get in the way of a pitchforker. Yeah, Apple, the most largest, most profitable company in the world has poor marketing. LOL
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digiridoo said:
Apples marketing department sucks
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Bruh, try to make sense. $900B means something.
 
wigby said:
I agree but I also think the public assumes that 'Pod' denotes portability. Also the 'Home' part helps sell Homekit functionality which needs all the help it can get at this point.

The best was the EQ ad. It went well with the music choice, was playful and truly stood out from the others. All the others were something I would expect more from other competing brands.
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It actually is portable. That's another fantastic feature that you can't do with systems that sound as well but costs thousands more--move it around. Apple has so much tech in this speaker, it's amazing. They included an accelerometer so it can detect when you move it so it knows to redo all the magic in setting up the tweeters, etc., to sound great where it has been moved to. Simply amazing. As was pointed out on the Reddit audiophile thread, the Homepod has technology in it that is only found in speakers costing tens of thousands of dollars.
 
filmantopia said:
That’s hilarious. I’m a video director in the field of branding and the one thing all corporations from any industry almost always address and strive for is Apple’s caliber of advertising and brand vision.
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You mean they don't gauge their success by the commenters from on-line forums who dislike a company? Odd.
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62tele said:
There is nothing in those ads that piques my interest in the HomePod. I must not be the intended demographic musically.
There is certainly nothing that lets one know that this is an Alexa or Google Home alternative.

This will be one of the few Apple products in which I will not be an early adopter.

Still waiting to Apple to wow me something innovative. Apple seems more like a great rock band that, after 20 years of hit album after hit album, have "hit the wall" and can't craft amazing tunes (products) any longer.
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You have a common misperception. It's not an Alexa or Google alternative. It's a fantastic sounding speaker with capabilities that they can only dream of, that you can simply plug in and enjoy, and yes, it also does the smart speaker thing. If Apple wanted to push out an alternative to the Echo, they could have done that two years ago, but folks already have their iOS devices in their homes that can do what Alexa and Google offer. What would be the point?
 
So I guess it’s a speaker. It’ll be interesting to see what the market for (quasi) dumb speakers are.

Feels like Apple is going where the puck was, but perhaps Siri and cloud services will catch up.

There is some promise in the features and ideas to support the catch-up hopes, but then again it’s also shipping without two core baseline features.

Apple is shipping a lot of incomplete products of late on the software side. Wonder if Tim notices?
 
ipedro said:
These ads just emphasize the poor choice of name. Should have been POD.

The iPod is dead and it would've been nice to see the name persist. HomePod doesn't go well together and Home itself is far too specific for a device that'll be used in offices, retail, etc.

POD would have fit with Apple's newest products: MUSIC, TV, WATCH. HomePod seems like an outlier.
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HOMEPod for HomeKit, Home app, typically used in a Home.
It also is a Home hub device in addition to AppleTV and iPad.

And to deviate from iPod = ApplePod interchangeability.
 
OllyW said:
Why chose the HomePod if you’re only going to use it as and AirPlay speaker?
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You choose the Homepod if you want fantastic sounding music with a Siri that is specially designed to delve deep into your music requests. You choose Homepod if you care about your privacy and don't want all of your information stored in the cloud available to Google, law enforcement, criminals/hackers and intel agencies. You choose Homepod because you can get technology for $350 that is only available on speakers costing thousands of dollars more. You choose HP because you want the great sound of a home theater system but don't want to deal with the wires, setup, costs, placement problems, etc. You choose Homepod because it has an incredibly powerful processor that will enable your speaker to keep up with years of updates from Apple to keep enhancing it. I could go on, but folks are greatly underestimating the Homepod.
 
truthertech said:
You choose the Homepod if you want fantastic sounding music with a Siri that is specially designed to delve deep into your music requests.
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Siri doesn’t work if you are using AirPlay to stream your own music unless it was purchased on iTunes.
 
Apparently does not work with iTune home sharing.

I have ripped all my CDs to a mac mini so I can share the music to any device I am on.

I have bought ZERO music off the iTunes store, and if thats all the device will play its as much use as a dead cat.
 
Wow... Apple has so many different products! So many new toys! You know what Apple should make next? A miniature version of a Mac, that is minimalistic and has clean lines and a simple design, maybe just a flat, rounded rectangle or square, with their logo on top and connectors out the back... may I suggest making the base a circular cap covering most of the bottom side, so you can invert the device like a short, squat jar full of technical goodness and understatement, and inside this cap that acts as a foot normally, you could have access to upgradeable hard drive or SSD and memory, and dare I say it,
processor?

May I humbly suggest you name it, perhaps, the MacMini, and UPDATE IT ROUTINELY?!?
 
truthertech said:
It actually is portable. That's another fantastic feature that you can't do with systems that sound as well but costs thousands more--move it around. Apple has so much tech in this speaker, it's amazing. They included an accelerometer so it can detect when you move it so it knows to redo all the magic in setting up the tweeters, etc., to sound great where it has been moved to. Simply amazing. As was pointed out on the Reddit audiophile thread, the Homepod has technology in it that is only found in speakers costing tens of thousands of dollars.
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Apple seem to have avoided using terms like hifi likely because traditionally, expensive speaker and amp setups tend to be utterly minimalist and simple - they’re not full of complicated electronics colouring the sound, exactly the opposite.

The HomePod is a single speaker that’s designed to be stuffed in any room playing all sorts of music. It’s obviously not marketed at hifi purists, the tech is there to make a small wireless speaker sound good to the mass market, not for ultra accurate music reproduction.
 
k2director said:
I’m not sure how you couldn’t be sure. Apple has said, repeatedly and from the beginning, that Homepod’s focus is music.
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That’s the LAST thing Apple wants....to be seen as an Alexa or Google Home “alternative,” as you say. Apple is defining a *unique* space for HomePod, and then it intends to dominate that space, which is good marketing. If Apple makes people think “I love music, and HomePod is all about the music” then it will have succeeded.
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This is exactly correct. Average person is not running out to buy alexa based on "I love virtual assistants", guarantee it.
 
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