DocMultimedia
macrumors 68030
I think I've seen it at 200 times during the NCAA basketball tournament. Hopefully something new this weekend.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Shares 'Fumble' Ad Highlighting iPhone 12 Ceramic Shield
- Thread starter MacRumors
- Start date
- Sort by reaction score
Pakaku
macrumors 68040
It just goes to show what dirty tricks advertisers always resort to
code-m
macrumors 601
Another addition to the bag of weak Apple ads. That music is Asian (Hindustan). It’s okay not sure if it fits the commercial though.
code-m
macrumors 601
The portrayal of reflexes of a cat or spider-person would not have had to at iPhone land on that soft soil, pathetic. Do better Apple.
With this and the ridiculous MagSafe “feature” being the two headline features of the 12, I sure am glad I sat this year’s upgrade cycle out.
I’m confused. What does the ethnicity of the people who made the music have to do with anything?
SFjohn
macrumors 68030
Anyone notice the iPhone is in a silicon case? There is no Ceramic Shield on the back glass of the iPhones.
code-m
macrumors 601
It was a response to some posters mentioning it’s an unusual soundtrack. It’s actually not some random vocals and cords it’s a form of ethnic music.
macpro2000
macrumors 65816
Terrible commercial. Looks like a 8th grader came up with it.
code-m
macrumors 601
iPhone 12 was a departure or more like a re-introduction of iPhone 4 design language. I upgraded from a 11 and am glad as the rounded edges were slippery and at times with a slim case not much of an improvement. I like holding the iPhone 12 flat edges it’s comfortable enough for me not to give me palm fatigue.
The other improvements and new features were fluff tbh. I am not sure I will be upgrading to this years iPhone.
code-m
macrumors 601
Maybe the physical size of the device is the issue, the 6.1” iPhone 12/Pro is perfect thus far.
MBAir2010
macrumors G3
a pile of dog glitch would be more interesting
the look on her face, the wariness of her hesitant picking up the phone.
her try to convince some passerby dude to get her phone for her
her waiting for a rain storm.....
entropys
macrumors 65816
That great to hear! I loved the “feel” of the 4, whereas my XS is like holding a bar of soap.
MBAir2010
macrumors G3
The phone landed on dirt. Any phone would survive.
LeadingHeat
macrumors 65816
Well at least it’s not as cringe as that one commercial when they launched broccoli, rubber ducks, and other soft things at the iPhone and touted its toughness 😅😅
How many thousands of dollars did that Ad cost? And it falls on a soft sand. LOL
alexandr
macrumors 603
I’ve seen all of these ads and consistently get the one saying “relax it’s iPhone” while a guy is talking on the phone in a heavy downpour of rain. If Apple wants to advertise like this, shouldn’t they at least cover water/drop damage in the included year of Apple Care?
code-m
macrumors 601
That’s what I find strange is that this ad would be better fitting for iPhone 6 till iPhone 11 as the design language was a refinement and more prone to being slippery. iPhone 4 till 5S and iPhone 12 not so much.