Really getting sick of these misleading ads. Yeah, "Relax, it's iPhone" - use it without a case and drop it on the actual pavement. Let's see how relaxing that is.
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Apple Shares 'Fumble' Ad Highlighting iPhone 12 Ceramic Shield
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Yes I get it. However telling your consumers and potential first time customers to “relax”. It’s getting too literal.
They got one thing right. Every iPhone I’ve owned has been really slippery to hold without a case.
I’m honestly surprised the aluminum pop out strap button thing on the back of the iPod touches didn’t ever make it to the iPhone.
swingerofbirch
macrumors 68040
I think the target of these ads is owners of the iPhone 12. They want you to start dropping your phones and dunking them in water now in advance of the iPhone 13 when you'll have to replace your broken phone.
Only Apple could come out with a new type of phone (the original iPhone) with glass on the entire front of it making a product category that general couldn't shatter (cellphones/smartphones) into one that could, then add glass to the back of the phone as well (where replacements are so expensive because they attach circuitry to the entire back), then advertise that this new glass is slightly less likely to break.
Rewind to 2007 before it was possible to shatter a phone if you tried.
Only Apple could come out with a new type of phone (the original iPhone) with glass on the entire front of it making a product category that general couldn't shatter (cellphones/smartphones) into one that could, then add glass to the back of the phone as well (where replacements are so expensive because they attach circuitry to the entire back), then advertise that this new glass is slightly less likely to break.
Rewind to 2007 before it was possible to shatter a phone if you tried.
It’s no different than the Pluses, only by millimeters. Plus, I have big hands. 😉 The Apple leather case can be a little slippery though. Other than that, it’s not really any diff.
Dude you KNOW why ... cause it’ll be a few months promising a few disgruntled customers and a class action lawsuit down the road, that’s exactly why. Lol.
Funny this comes up, as I tripped on a crack in the sidewalk while running today and my 12 mini absorbed the fall. I got off with a skinned knee. The phone has some damage around the edge where the glass meets the body, but the front itself only has a few very minor scrapes--definitely nothing like what an older phone would have done.
I'll just get a nice case to go around the edge so I don't have to see that. Honestly it's way more troubling than the skinned knee; I got enough of those on the playground as a kid!!
I'll just get a nice case to go around the edge so I don't have to see that. Honestly it's way more troubling than the skinned knee; I got enough of those on the playground as a kid!!
I thought I recognised the streets of Sydney, Australia.
I used to walk the streets on my way to work.
It's fascinating how much they edited the final video, that sand patch doesn't even exist in real life.
And there are never so many people walking around in that area, all are actors of course.
www.google.com
I used to walk the streets on my way to work.
It's fascinating how much they edited the final video, that sand patch doesn't even exist in real life.
And there are never so many people walking around in that area, all are actors of course.
20 Chippen St:
Google Maps
Find local businesses, view maps and get driving directions in Google Maps.
They probably also did a reverse video trick and had her gently place the iPhone in the sand, and reverse it in editing.
Noticed that when she picks it up there is no sand on the device?
I wonder how many screens or backs glass broke while filming this? 
I owned a candybar style phone in the early 2000s that I dropped and cracked the display... it was still functional, of course!
Gus Johnson is getting his lawyers on this... When you drop your phone will the screen is unlocked (YouTube vidéo)
Back in 2004 I worked with a guy who used to show off by smashing his Siemens on the floor, picking up parts, assembling it back and making a call no problem.
That's the level of indestructability I would expect almost 20 years later, not carefully placing precious device on the sand and calling it "durability".
Give me freakin’ soft-landing break, absurd commercial. We don’t even know what the drop height was realistically either. Shoddy work apple PR!
-12 pro max owner
-12 pro max owner
Hilarious. My 12 Pro Max display scratched SO easily.
Nice geolocation catch! Cheers.I thought I recognised the streets of Sydney, Australia.
I used to walk the streets on my way to work.
It's fascinating how much they edited the final video, that sand patch doesn't even exist in real life.
And there are never so many people walking around in that area, all are actors of course.
20 Chippen St:
Google Maps
Find local businesses, view maps and get driving directions in Google Maps.
Sorry it’s falling in sand, not on concrete..
Apple today shared a new ad that focuses on the iPhone 12's durability, specifically highlighting the Ceramic Shield display, which is meant to be tougher than standard smartphone glass.
In the ad, a woman's iPhone 12 slips out of her hand and she fumbles with it for several seconds before it flies out of her grip and lands on the ground, coming away unscathed.
"iPhone 12 with Ceramic Shield. Tougher than any smartphone glass. Relax, it's the iPhone," reads the video's caption.
All of the iPhone 12 models feature Ceramic Shield OLED displays, which Apple says offers four times better drop protection than was available with prior iPhone models.
The Ceramic Shield material, which comes from Corning, is made by infusing nano-ceramic crystals into glass to improve durability. Though the Ceramic Shield seems to be better able to withstand drops than prior iPhone display technology, it is still prone to scratching.
Article Link: Apple Shares 'Fumble' Ad Highlighting iPhone 12 Ceramic Shield
This is hilarious, Great find!I thought I recognised the streets of Sydney, Australia.
I used to walk the streets on my way to work.
It's fascinating how much they edited the final video, that sand patch doesn't even exist in real life.
And there are never so many people walking around in that area, all are actors of course.
20 Chippen St:
Google Maps
Find local businesses, view maps and get driving directions in Google Maps.
So this ad says that to save you iphone glass you have to modify surrounding environment. That's the only way to keep iphone screen safe.
Is there a competition between Apple and Intel for the most stupid ad?
Waiting for Samsung’s response.
Waiting for Samsung’s response.
