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Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live.


Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance, battery life, ProMotion Display, and more.

Apple suggests the video will help users choose the iPhone that's the right fit for them.
Find the right iPhone for you. Let's walk through the new iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max as we explore the incredible new features, sizes, and colors available.
The iPhone 13 and 13 Pro models are available for purchase as of today, and pricing starts at $699 for the iPhone 13 mini and goes up to a $1099 starting price for the iPhone 13 Pro Max.

Customers who pre-order today can expect to get their devices starting on Friday, September 24.

Article Link: Apple Shares Guided Video Tour of iPhone 13 and 13 Pro
 

gimarbazat

macrumors member
Nov 18, 2013
56
-17
camera camera camera, all are crappy and most people don’t give a thing about focus pull. Whoever is serous about video doesn’t use a phone.
What we need is to get rid of that stupid notch at the top of the display. How many more years we need to wait for that? The competition is making phones with foldable display and Apple can’t even get a full display coverage without the notch. And when it comes to specs they only selectively point out things. We want to know what the amount of ram is inside compared with last year’s phones. Same display as last year except for higher refresh rates which again most people don’t care. And new colors, how stupid apple think consumers are?
Apple: if you don’t have a new phone you don’t need to repackage an old one to release it as new product every year. It would be more ethical to enable some of these features in iOS updates and bring a substantially better phone the following year!
 
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usagora

macrumors 68000
Nov 17, 2017
1,920
1,775
Very well done video - even the naysayers have to give them that! Just preordered the 13 Pro Max (trading in my 12 Pro). Been a while since I've had a Plus/Max iPhone, so it will be a nice change and the improved camera features look awesome.
 

citysnaps

macrumors G3
Oct 10, 2011
8,180
14,257
San Francisco
camera camera camera, all are crappy and most people don’t give a thing about focus pull. however is serous about video doesn’t use a phone.
What we need is to get rid of that stupid notch at the top of the display. How many more years we need to wait for that? The competition is making foldable display and Apple can’t even get a full display coverage without the notch. And when it comes to specs they only selectively point out things. We want to know what the amount of ram is inside compared with last year’s phones. Same display as last year except for higher refresh rates which again most people don’t care. And new colors, how stupid apple think consumers are?
Apple: if you don’t have a new phone you don’t need to repackage to release it every year. It would be more ethical to enable some of these features in iOS updates and bring a substantially better phone next year

All are crappy? Did Apple suddenly downgrade them on the 13; because I've been shooting with an iPhone exclusively for at least five years, and that's not my assessment.
 

sunsetrunner

macrumors member
Jan 5, 2006
44
40
CA
Apple should have started doing these guided tours a decade ago. I never watch those hands-on reviews of volunteered Apple PR specialists' (aka Youtubers). Brands should officially demo their products themselves online, not through some attention seeking social media individuals. In best case scenario those folks get an early hands-on with fancy new products just to gain some online fame which is the lowest form of it. Worst case scenario? Yikes.
 
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bookcase

macrumors regular
Sep 11, 2014
185
193
Boston, MA
Is that iPhone 13 the Starlight color? If so, that's the best look so far. I'm considering that color for the iPad mini 6, but you can't rely on Apple's mockups.
 
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Freida

macrumors 68040
Oct 22, 2010
3,458
4,672
You are crazy! People don't care about the RAM amount. They care how the phone works in specific conditions. RAM management is way more important than RAM itself. (Samsung can talk about this).
Serious about video? Have you not seen what the phone can do these days? It will open gates to teenagers dreaming to be filmmakers to make movies with just that.
If you want foldable phone then you are really in the wrong section.

I think it would be beneficial for you to educate yourself how and what the iPhone is for and then come here and rant about nonsense.


camera camera camera, all are crappy and most people don’t give a thing about focus pull. however is serous about video doesn’t use a phone.
What we need is to get rid of that stupid notch at the top of the display. How many more years we need to wait for that? The competition is making foldable display and Apple can’t even get a full display coverage without the notch. And when it comes to specs they only selectively point out things. We want to know what the amount of ram is inside compared with last year’s phones. Same display as last year except for higher refresh rates which again most people don’t care. And new colors, how stupid apple think consumers are?
Apple: if you don’t have a new phone you don’t need to repackage to release it every year. It would be more ethical to enable some of these features in iOS updates and bring a substantially better phone next year
 
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