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1. Throws pointless shade at new iPhone.
2. Acknowledges using a very old iPhone.

Sounds about right.
Cute, it's not making the cinematic mode less of a joke.
If you think the XS is 'very old', you better have a serious look at your life choices.

You wonder why we have so many climate problems? Too many people buying crap they don't need.
 
You need a special video just to navigate trough iPhone <number> Pro Max <whatever marketing is decided to name this thing>.
This is Apple under Cook, even they don't know what are selling anymore.
And to call low quality blur cinematic mode is false marketing. You cannot, I repeat: You cannot create quality that will rival a big lenses out of focus. This ad presumably is shot on Max Pro Ultra Mega Next Gen iPhone:)
As I stated before: When product people are ruled by accountant and marketing this ******** is created.
All they needed to do for this iteration was to remove "the chin" and add "touch ID". But no. Camera, camera, camera.
We waiting now for: CSAM, CSAM, CSAM. For the children.
I will wait some miracle to happen and Apple to return to common sense.
And start paying more and taking care for your engineers, Apple. Clearly cultist mentality is bad for quality of the products.
 
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people dont give a thing about the notch after all of these years...camera for most is important from what i can tell..and not in iphones, but for android community as well
The fact that people put up with it doesn't mean it has to stay. I for one own an iPhone and think that the notch looks terrible. It is a complete design fail. There's no questioning it. I have never met an honest iPhone owner thinking that it actually makes the iPhone cool and good-looking. It is awkward and intrusive. The iPhone would be MUCH better-looking without it and Apple should have worked it out much sooner. They are way to slow to implement obviously needed changes these days. As many Apple customers have noticed these past few years, Apple has lost its exciting factor, and I think that being slow to change and offer new exciting designs (I mean, do you remember when MacBook Air was introduced? Or these exciting bright colored iPods back then?). Lately, each new design released has been made awkward with weird choices, like the notch, like that white bezel on new iMacs, or like those weird plastic lines on the back of iPhone 6 and 7.
 
Any modern gadget can fall into sand and have half a glass of water splashed on it with little to no damage.

As for the battery life, every new iPhone toots to be great for it only if it wasn't for the problem being in the software and not in the hardware.

The cinematic mode can easily be implemented into the last few generations of phones, with my limited knowledge and with what I see to be some logical thinking.

Having said that, they do have the right to market their products any way they like, as long as it's not overly misleading. I still love my Iphone MS max, and the camera on it is just as good (freaking amazing) during daylight.
 
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What we need is to get rid of that stupid notch at the top of the display. How many more years we need to wait for that?
Honestly I’m on a iPhone X and I don’t even notice it. At all. It’s not something I care about.
The competition is making foldable display and Apple can’t even get a full display coverage without the notch.

The competition is making foldable displays that show a crease even when brand new. They also are making phones which are heavier yet don’t have good enough battery life.

Same display as last year except for higher refresh rates which again most people don’t care. And new colors, how stupid apple think consumers are?
Pretty sure a stutter free display, given iOS already has the smoothest OS, should pair nicely. I believe it also has a much brighter display this year. Not sure what else you expect in a display for one generation?
 
The fact that people put up with it doesn't mean it has to stay. I for one own an iPhone and think that the notch looks terrible. It is a complete design fail. There's no questioning it.

Really? Since it can't be questioned I guess that's that.

While it makes no difference to me, I see it as a reasonable design trade.

That said, I do recognize that many people need something, anything, to be outraged about. It's addicting, with that outrage needing to be replenished every day with something new to take on, in order to feel good.

It's the new normal.
 
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I gotta say, Apple videos usually disgust me with their overbearingly happy vibes and lowkey virtue signaling. However, I really liked this one and the actor. Woulda been cool if they revealed at the end that it was shot on iPhone.
Also not sure why so many are choosing to hate on the Cinematic Mode as if the normal camera upgrades mid-cycle aren't worth mentioning. This is obviously new tech similar to Portrait Mode and there's no reason to doubt next year's phone will support 4K @ 30/60fps. Apple always dips their feet in the water before jumping in.
 
Why does every Apple ad show a phone hitting gravel or dirt? Are there that many unpaved sections in California?

Show it hitting the sidewalk and then let's see what happens.
 
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Cute, it's not making the cinematic mode less of a joke.
If you think the XS is 'very old', you better have a serious look at your life choices.

You wonder why we have so many climate problems? Too many people buying crap they don't need.
It is very old. And probably a dog by now. If you think it is still new, you probably need to look at your own life choices. And if you think the climate has anything to do with people buying things, I suggest you go outside and have a word with giant glowing ball of fire in the sky. It has a thing or two to tell you.
 
Call now and get our special only today deal of %15 OFF!
This is a glorified QVC commercial...Apple knows there is nothing to see here 🤣 🤣 🤣 🤣

In all fairness, yearly updates is just not a consumer friendly model, its a capitalist model but honestly it will take 2 to 3 years to make something substantially different worth while to upgrade.
 
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