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I liked it. It was unexpected, original and fun. It was done with a good taste, better taste than iOS and OS X flat UI :)
It looks like Apple is trying to be different. Maybe this video would make more sense if they announced at the keynote the new revolutionary Apple TV as they planned, with the App Store, apps, games et al.

I enjoyed it. The best part was about Tim Cooks in an elevator. I'm glad he can be not so serious about himself. I hope it will help him in the end to be more flexible in acknowledging own mistakes and fixing errors.
 
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I'm thinking that the entire sketch was inspired by the beginning of the movie "Birdman."
Thanks, there was some familiarity that I couldn't place and Birdman fits right in.
Am I the only one who interpreted it as Apple making fun of Samsungs crazy over-the-top keynotes, suggesting that simpler is better?
That probably was part of it (although Apple going for simplicity is a common theme not only applied to keynotes).
 
Nobody else noticed "PC Guy" John Hodgman is one of the Tim Cook-a-likes (far right)?

Screenshot 2015-06-11 at 7.10.48 PM.png
 
I still liked the Mac VS PC ones. That was clever because it was based on their ad campaign at the time.
But this one caught me off guard and thus I was entertained by it. Apple is as much an entertainment company (and fasion if you will), just as it is a tech company now.
 
Is that John Hodgman (I'm a PC Guy) in the elevator? Far right on screen? It sure looks like him.
wwdc-john-hodgeman.jpg
 
The watch band is inside-out, in the official Apple video. little embarrassing – just like the keynote was awkward and too long, badly communicating the new products. seems they really needed a Steve to be honest and tell them when they're being stupid and complicating. the products are still good though, for now...

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It adds a sense of realness to me, haha. I've seen a few people make that mistake.
 
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