Apple Shares New Ads Promoting Apple Watch Series 2 as a Holiday Gift [Update]

[samwight]

It's not really a great device for fitness or convenience when you consider the price.

It *is* a really great device for convenience when *I* consider the price. I agree about the fitness thing. Different strokes, I guess...

Sure it does what your iphone does, and does what a fitbit can do, but what else can it do?

It does some things an iPhone does, but *strapped to my wrist*, silly. It would look weird strapping an iPhone to my wrist. You seem to unclear on the concept of a wearable.

For the current price I won't touch it.

Like I said, different strokes...

And about the future comment, Timmy aka Captain dongle head said it was "revolutionary" and would change the way we live.

I think he meant for those who *buy* it. It's not gonna change your life if you don't have one.

Yea, if he said "revolutionary", he was exaggerating. But it has improved my life in small ways. Smaller than the iPhone, for sure, but bigger than the Roomba...

 

[3568378]

Not another "Car analogy" on MacRumors. There horrible and highly irrelevant when being compared to technology.

Anyways, lets not have any false modesty here. The Apple Watch is a "Wanted Gift" by many for the holidays, hence the constrain through many online and in store retailers. There is no denying that. If you don't want it, so be it. But it's a premium piece of hardware that fits a niche crowd, but has many capabilities that suit everyone differently.

I can tell you why there is constrain: because Apple has a horrible track record of predicting and responding to what will be popular color combinations--they've shown that with phones for years--nevermind the fact that there are more permutations than I can count for the Apple Watch. It's not that you can't get an Apple Watch at ANY major reseller, RIGHT NOW. It may, however, be that the combination of band, face size and watch material are not available together at present. It's not different than, yes, car sales, a not so inappropriate analogy. And for 2 days many years ago we owned a gold version of the SUV that we really wanted in silver...until finally we said, forget this, we're paying lots of money and we keep our cars a long time. Ergo, lets return this one we really don't want (it had a 3 day full return policy) and wait for the right color to come in, which days later did.

 

[clauzzz203]

It's not really a great device for fitness or convenience when you consider the price. Sure it does what your iphone does, and does what a fitbit can do, but what else can it do? For the current price I won't touch it.
.

So you can't afford it, it's not great for you

 

[MNJohn]

Apple today uploaded two new Apple Watch Series 2 ads to its YouTube channel in the United Kingdom, promoting the fitness capabilities of the device and recommending it as a Christmas gift.

Both ads come in at 15 seconds in length and are holiday themed. "Go Play," the first ad, features an Apple Watch Sport model being unboxed and then used during a night time game of football. The ad is accompanied by text that says "Apple Watch offers the perfect assist for a healthier life. This Christmas, give the Gift of Go."

The second ad, "Go Run," features a present containing a Nike+ Apple Watch model being opened up and then used for a run on crowded city streets. It's also recommended as a Christmas gift in the text below the video: "Apple Watch makes it easier to go the distance. This Christmas, give the Gift of Go."

These are UK-themed ads that will likely be shown on television in the United Kingdom. Apple may release similar ads for the United States, but has not yet done so.

Update: Apple has now shared the same two videos on its U.S. YouTube channel, along with two additional videos: "Go Out" and "Go Dance," both of which are done in the same style and feature the Apple Watch.

Article Link: Apple Shares New Ads Promoting Apple Watch Series 2 as a Holiday Gift [Update]

Would rather get the Donald Trump chia pet than than an Apple Watch for XMas...


...

 

[ZacUSNYR]

Was going to buy one for my wife for Xmas. Can't find what she wants anywhere in stock???? Frustrating.

 

[44267547]

Color me old fashioned, I'd rather a well made timepiece that holds its value over adding another device that requires an iPhone and doesn't hold its value. Apple would have been smarter to produce a wearable independent of an iPhone first yet this is about selling more products and less about innovating or waiting for the tech to mature before venturing into a new market. View attachment 677165View attachment 677166

I see what you're saying and understand. But wow, that Apple Watch looks awesome paired with the stainless steel link bracelet.

 

[twennywonn]

Apple Watch ads only exist for one thing....

This may shocking to you but this is also why Apple exists.

 

[Abazigal]

Color me old fashioned, I'd rather a well made timepiece that holds its value over adding another device that requires an iPhone and doesn't hold its value. Apple would have been smarter to produce a wearable independent of an iPhone first yet this is about selling more products and less about innovating or waiting for the tech to mature before venturing into a new market. View attachment 677165View attachment 677166

I don't think you are old-fashioned as much as you simply value different things compare to other people.

My friend was telling me the other day about how her robotic vacuum cleaner had broken down after 2 years. But considering it had been in use for 2 years, the cost worked out to less than a dollar a day. Well worth it to her in exchange for not having to work so hard to clean the whole house. I think she will eventually get round to having the battery replaced.

You are right in that my Apple watch likely won't hold its value (not that I care, I don't intend to sell it) and I will likely have to replace it every 2-3 years. But I feel there is value in what the Apple watch lets me do over a normal watch which can only tell time.

I just bought a series 2 sports watch 2 days back. During this time, I have:

1) Taken the watch for a run. The screen is bright and easy to read. I will eventually get round to syncing music to it and pairing it with wireless earbuds.
2) Viewed and responded to countless notifications. I have replied to texts, triaged email, even take a call all from my wrist.
3) Used Siri to calculate the prices of items after discount in a shopping centre
4) Paid for purchases using Apple Pay from my watch
5) My watch dock holds apps like 1password, Authy, my banking app, music, overcast, and a local weather app. At a glance, I am able to retrieve account passwords, get my 2FA code, view my account balance, control my music and podcasts, and get local weather readings. All without needing to take out my phone.
6) I intend to use it to track my sleep and water consumption as well.

The downside is that I have to charge it every 1 to 1.5 days, which means I can't wear it out on longer trips.

In this context, I daresay that I will get more utility out of my Apple Watch over 2 years than normal people will get out of a simple wrist watch over its entire lifespan, and I think that is worth something, even if I can't quantify the benefits in dollars-and-cents. Having used a 1st gen pebble watch, I find I am hooked on the ability to view smartphone notifications from my wrist, and I can never go back.

 

[Prof.]

I think the Apple Watch is a slow burner. One of the biggest issues is battery life. This is an issue with all wearables not just Apple.

My Apple Watch can easily make it through two days, but I choose to charge it each night.

 

[Santabean2000]

Apple Watches are not going to become a thing, Apple. Stop trying to make Apple Watches a thing.

I couldn't be happier with my Series 2.

Exceeding my expectations.

 

[44267547]

It's not really a great device for fitness or convenience when you consider the price. Sure it does what your iphone does, and does what a fitbit can do, but what else can it do? For the current price I won't touch it.

And about the future comment, Timmy aka Captain dongle head said it was "revolutionary" and would change the way we live. I think it's a ok device though, maybe on day I'll get it if I haven't left the Apple eco-system.

Hopefully Tim just retires with all his dongle bonuses and someone like Craig federighi takes over.

It is expensive and it's a more of a general fitness device. Garmin would likely be more accurate. But it serves its purpose well.

 

[Soccertess]

So you can't afford it, it's not great for you

well, that's not exactly true. I can afford it, I just choose not to buy it. I chose to buy a BMW, and that wasn't too great for me as well (just thought I should have chosen a lexus instead).

Just because something is expensive, doesn't mean it's a good product.

 

[32828870]

I don't think you are old-fashioned as much as you simply value different things compare to other people.

My friend was telling me the other day about how her robotic vacuum cleaner had broken down after 2 years. But considering it had been in use for 2 years, the cost worked out to less than a dollar a day. Well worth it to her in exchange for not having to work so hard to clean the whole house. I think she will eventually get round to having the battery replaced.

You are right in that my Apple watch likely won't hold its value (not that I care, I don't intend to sell it) and I will likely have to replace it every 2-3 years. But I feel there is value in what the Apple watch lets me do over a normal watch which can only tell time.

I just bought a series 2 sports watch 2 days back. During this time, I have:

1) Taken the watch for a run. The screen is bright and easy to read. I will eventually get round to syncing music to it and pairing it with wireless earbuds.
2) Viewed and responded to countless notifications. I have replied to texts, triaged email, even take a call all from my wrist.
3) Used Siri to calculate the prices of items after discount in a shopping centre
4) Paid for purchases using Apple Pay from my watch
5) My watch dock holds apps like 1password, Authy, my banking app, music, overcast, and a local weather app. At a glance, I am able to retrieve account passwords, get my 2FA code, view my account balance, control my music and podcasts, and get local weather readings. All without needing to take out my phone.
6) I intend to use it to track my sleep and water consumption as well.

The downside is that I have to charge it every 1 to 1.5 days, which means I can't wear it out on longer trips.

In this context, I daresay that I will get more utility out of my Apple Watch over 2 years than normal people will get out of a simple wrist watch over its entire lifespan, and I think that is worth something, even if I can't quantify the benefits in dollars-and-cents. Having used a 1st gen pebble watch, I find I am hooked on the ability to view smartphone notifications from my wrist, and I can never go back.

Thank you for a rational and respectful response. I completely agree and am very appreciative of your response and contribution to the discussion.

 

[Johnny907]

I see them at the gym and that's about it. I like mine but I'd like it even more were it a hundred dollars less.

 

[The Game 161]

Think the watch is only great if you use the purpose of it. For me with fitness and notifications it's needed.

 

[Xade]

Color me old fashioned, I'd rather a well made timepiece that holds its value over adding another device that requires an iPhone and doesn't hold its value. Apple would have been smarter to produce a wearable independent of an iPhone first yet this is about selling more products and less about innovating or waiting for the tech to mature before venturing into a new market. View attachment 677165View attachment 677166

I have a few of those top ones which I will wear out in the evening, but my apple watch is much more useful to me in the gym! Nobody says you can only wear ONE watch!

 

[prowlmedia]

Apple Watches are not going to become a thing, Apple. Stop trying to make Apple Watches a thing.

Read: I don't need one. Therefore everyone else doesn't need one. Wahhhhhhh
[doublepost=1481454251][/doublepost]

I've honestly never met anyone that truly loved their Apple watch...

Hi

Color me old fashioned, I'd rather a well made timepiece that holds its value over adding another device that requires an iPhone and doesn't hold its value. Apple would have been smarter to produce a wearable independent of an iPhone first yet this is about selling more products and less about innovating or waiting for the tech to mature before venturing into a new market. View attachment 677165View attachment 677166

Most Rolexes are Fugly IMO... which is the point. We all have different tastes and choice. I've got over 70 watches I've collected over the years. Only wear an Apple watch now.
[doublepost=1481454411][/doublepost]

Well, when you come to the park with a $10,000 chess set, and there's no one in the park to impress except us pigeons, and you challenge a pigeon to a game, what exactly do you expect? I guess it stings to lose a game of wit to a pigeon.

Wow! Actually the most nonsensical Metaphor I've every read on the internet. Well done. Slow hand clap.

 

[von franklin]

the Apple watch is cool just wish battery life was longer

 

[prowlmedia]

Apple Watches are not going to become a thing, Apple. Stop trying to make Apple Watches a thing.

Oh and actually the ONLY 3 people I have met who have genuinely seen no reason for them are fat and lazy. Zero interest in the Fitness aspect - Then I showed him the home automation / siri stuff and he bought one.

 

[pedrotaquelim]

Macrumors and all other internet websites are full of paid freelance trolls.
It's almost impossible to try to have a constructive criticism or a discussion in here anymore.
The professional trolls have taken over. The internet marketing and influence war is the new cold war. From politics to brand competition, this is the way you try to destroy the other guy. By shouting out pre-recorded bs over and over again, until there is a sheep herd singing along the same bs post after post, day after day, week after week,… Until almost everyone just spits the same blind bs even before some product comes out of the factory.

Now, just wait for the next troll comes along and replies to this comment with the same pre-recorded bs. "Ahaha, an Apple fan boy calling sheep herd to the next guy. The irony. The irony."
3…2…1…

bye Macrumors

 

[nikaru]

Too bad I dont have friends who are wiling to make me a 500$ present for Christmas...

 

[bluespark]

I dont know I see plenty in NYC.

Same in Chicago -- they seem very popular among young professionals.

 

[D.H.]

What's the use in liking anything about Apple Watches when most people cannot even get one (a Series 2)! Apple promises availability in early October, then pushes availability dates back 11 times since announcement. Now availability has been pushed back [again] to after January.

So much for ads trying to get people to purchase for Christmas presents... they don't have any Stainless FOR PURCHASE in time for Christmas... or New Years for that matter.

It would appear Apple has pulled yet another one over on their customers. They're selling all of the first gen watches before making too many Series 2 available (my guess), and convincing (conning) customers into pre-paying for Series 2 watches so they can pay for their production before even making them available in any reasonable quantities, or quantities AT ALL at this point.

Apple's "Reality Distortion Field" rears it's ugly head once again. Shame on you, Apple!

This Series 2 availability farce and con-game from Apple, coupled with the cheap, proprietary, and very paranoid soldering of the SSD [and everything else] to the logic board of the new MacBook Pro reminds me of the boneheaded decisions Apple made in the 90's when they almost lost the company... before Mr. Jobs' return. I mean, this is almost like the cheap kind of hardware one could expect from one of those boxed HP Windows towers where everything is soldered to the mobo. You get this huge tower with the cheapest, mass-produced crap PC money can buy. Not saying the MBP is nearly that bad, but it's extremely reminiscent of such designs and offers.

I was going to get my wife a Stainless Steel Series 2 watch for Christmas and possibly the new MacBook Pro too, but I wouldn't buy the new MBP now for half the price Apple is asking for it. I won't pay Apple's bloated pricing for hardware and at the same time accept it's yesteryear style of proprietary design for my financial efforts. If this is Apple's new design scheme then I will not be purchasing any Apple hardware for a long time... MBP's or otherwise.

And I'm so irritated about the seemingly deceitful (un)availability of the Series 2 watch I probably will not purchase one at all at this point. No [promised] Christmas availability... no watch! The wife doesn't want either the watch or the MBP at this point.

Apple... you're better than this! Or rather, at least you were... for a while there!!!

 

[mi7chy]

No built-in cellular capability untethered from phone, no buy. Don't want to haul around two devices for situations where I can't or don't want to.

 

[henr1quebh]

I find these ads AWFUL...they also dont reflect real life....its too cold to play football on the video (never seen something like this and you can get Hypothermia - there is a guy with shorts lol), Apple Watch is not that fast to check activities and they forgot to mention you have to bring the phone if you want internet connectivity.....iPhone 7 ads are also TERRIBLE (with terrible music too) in my opinion.