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Apple today shared a new "Get Ready" ad promoting the upcoming launch of the Vision Pro headset. The ad features notable movie and TV show characters putting on masks, glasses, and other similar accessories.


There are scenes from Star Wars, Fantastic Mr. Fox, Young Frankenstein, Kick-Ass, Up, Iron Man, Ant-Man, Star Trek, Snoopy, SpongeBob SquarePants, and Back to the Future, along with a shot of a woman putting on the Vision Pro headset.

The video ends with the tagline "Get Ready," as the Vision Pro is set to launch in just a few weeks. Apple will accept pre-orders for the Vision Pro on January 19, with an official launch to follow on February 2.

Article Link: Apple Shares New 'Get Ready' Ad Ahead of Vision Pro Launch
 
Just in case anyone needs it spelled out for them…

Even though I think the callback is fun, I don’t really think the metaphor works in the same way. This thing isn’t reinventing glasses or helmets, it’s not glasses and it’s not a helmet in the same way the iPhone was a phone.
Still, as an Apple fan I think its a fun ad
 
I don’t see the compelling use case for this besides watching movies. Hope I‘m wrong.
Cynically, I think that's it. Optimistically, I like to imagine it will finally be useful in CAD systems, heavy info overlays in real time, realtime graphics simplification in all kinds of neat ways that give us control over the way our senses are perceiving the world we're actively engaging in, but that would require decades of programming that I can't imagine 1, has already been shoehorned into this, and 2, could even be possible given the rapid state of decay in private industry. I think you'd need a government to back an epic 25 year programming project, to take on the likely risk that by the end of decades of work, everything they've done is outdated and irrelevant. Any company is too susceptible to the whims of the market to make something as massive as AR/VR fulfill its potential.
 
I think they should go all-in on showing us the office of the future: a circle of workers in ergonomic chairs, digital eyes blinking into a void in the center of them, with Uber Eats folk shoveling lunches and snacks into their mouths.

The future is so close I can smell it!
And the reveal is that all the workers in the office are at home at their kitchen tables.
 
I was going to complain about no BTTF...then I watched the commercial and saw it! However, with that battery life, Doc Brown will need to give them a Flux Capacitor to get an all day charge:

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I think they should go all-in on showing us the office of the future: a circle of workers in ergonomic chairs, digital eyes blinking into a void in the center of them, with Uber Eats folk shoveling lunches and snacks into their mouths.

The future is so close I can smell it!

Close. It's actually more like this: a circle of slaves strapped into hospital beds, digital eyes blinking into a void in the center where you can barely make out the outline of a 2D apple, with an IV of liquid protein strapped directly into the slave's veins: in which they are being force-fed by a robot known as WorkGPT. Tim Crook laughs, and we hear sheep noises in the distance. Fade to black.
 
Apple’s ads are done internally now. They haven’t used an outside agency for years.

I dont think thats accurate


A bunch of their ads this year were done by TBWA
 
I'll bet down the road with something like this combined with AI you could do some sneaky stuff.

Which, might not be something I want?
 
$3500... I'm really worried this thing is gonna get Chromecasted.

One of these "also decent" headsets that's 70% as nice and 70% cheaper might eat its lunch before Apple can get the price out of the stratosphere.

To this day, my wife has never seen the value of an Apple Watch, but she's a huge iPhone/iPad/iMac user. This could be that, but even more so.
 
$3500... I'm really worried this thing is gonna get Chromecasted.

One of these "also decent" headsets that's 70% as nice and 70% cheaper might eat its lunch before Apple can get the price out of the stratosphere.

To this day, my wife has never seen the value of an Apple Watch, but she's a huge iPhone/iPad/iMac user. This could be that, but even more so.
Well that’s the Meta Quest 3 right now. I have friends who dislike everything Facebook yet they got Quests 3 because they know they won’t be able to afford a Vision Pro at the current price.
 
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