Apple Shares New 'Get Ready' Ad Ahead of Vision Pro Launch

[Surf Monkey]

Some people will buy it, some people wont buy it.

I ride motorcycles, so I have no problem with helmets; that also means that I know what a helmet is. But lets discuss why you feel compelled to call goggles a helmet or face mask, I guarantee it isn’t for an objective reasons.

This isn’t the epic gotcha you think it is.

Apple’s helmet toy will fail as a mainstream consumer product. It’s (in my opinion) Tim Cook’s Newton. Sorry that makes you feel bent. It’s my opinion and nothing you’ve said so far changes that.

 

[darngooddesign]

This isn’t the epic gotcha you think it is.

Apple’s helmet toy will fail as a mainstream consumer product. It’s (in my opinion) Tim Cook’s Newton. Sorry that makes you feel bent. It’s my opinion and nothing you’ve said so far changes that.

Oh no… I can’t change your opinion.

 

[steve09090]

This isn’t the epic gotcha you think it is.

Apple’s helmet toy will fail as a mainstream consumer product. It’s (in my opinion) Tim Cook’s Newton. Sorry that makes you feel bent. It’s my opinion and nothing you’ve said so far changes that.

That's interesting. As this recent documentary explores, "Apple - the House that Tim Cook Built".

Cook, whilst having no real input into the 'tech of things' has managed to steer Apple from being a $6B company to a $3T company. There is no rationale that dictates that he will have a flop with the Apple Vision Pro. None whatsoever.

Having an opinion is one thing, but being able to back it up with anything other than an apparent claim of sarcasm after admitting they were wrong without saying so, is no argument at all. People are free to have an opinion, but that opinion has more value if explained with the use of a rational argument.

 

[Black Tiger]

People compare Cook to Jobs rather unfairly. Jobs was definitely inventive, however he did not act in isolation. His team never gets the credit it deserves as he loomed large over all of them. Cook on the other hand puts his team of inventors front and centre instead. It’s hard to imagine a company that the best and brightest in tech would want to work for more than Apple, so people who suggest that Apple is out of good ideas or produces flops are out to lunch. I love the HomePod for example. Maybe not for everybody, but we have used it every day in our house since we got it (the original HP). Apple Watch on the other hand I lost interest in after my watchface became detached. Never bothered to get it fixed after having worn it daily and I never miss it. Some of Apples products today are niche. But niche for Apple would be a huge market for any other company. It’s nice Apple is offering this Vision Pro. For me, I have zero interest in owning something so obtrusive. Tech designers usually strive to make the technology “transparent” in a sense. This thing is anything but that. Would I want to try it? Obviously. And I would be happily proven wrong. I am definitely concerned that humans are retreating further and further into these little bubbles cut off from the world, and despite the virtual face concept, this is just going to promote more of that same isolation that is creating rampant mental health issues throughout society.

 

[Hank001]

The concerns surrounding the impact of products like AR headsets on society are multifaceted and resonate deeply with many. My reluctance towards a virtual reality-dominated future stems from observing the growing disconnection in society, exacerbated by our reliance on technology. For instance, a recent personal experience highlighted this issue vividly: I entered my living room with my 6-year-old son, who had just built an incredible Lego set, only to find our family members engrossed in their iPhones. Despite sharing our accomplishment, it went largely unnoticed, with only my brother-in-law acknowledging it.

This scenario is not isolated. It exemplifies a broader trend where both children and adults become increasingly absorbed in the digital world, often at the expense of real-life interactions and experiences. The prevalence of social media contributes significantly to this issue. It's common to see people prioritizing recording events over participating in them or losing hours to endless scrolling through content from influencers, which offers little substantial value.

This shift in societal behavior can be likened to a gradual intellectual regression, reminiscent of the satirical yet eerily prophetic film "Idiocracy." The introduction of AR headsets could potentially exacerbate this trend, pushing us towards a dystopian society where our connection to reality and meaningful human interactions is further diminished. The prospect of living in a world where we are perpetually tethered to such devices, losing touch with the tangible and authentic aspects of life, is both disheartening and alarming. It raises critical questions about the direction in which our society is heading and the long-term implications of our growing dependence on advanced technology.

I haven't read all the reactions to your post...but some were positive, some nagative.

Me, I love this post. I've actually pasted it in a Note. You sir / mam have written a well-crafted, beautifully worded opinion. An opinion I share, and therefore thank you for writing this one. Really well-worded.

Thank you.