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Cynically, I think that's it. Optimistically, I like to imagine it will finally be useful in CAD systems, heavy info overlays in real time, realtime graphics simplification in all kinds of neat ways that give us control over the way our senses are perceiving the world we're actively engaging in, but that would require decades of programming that I can't imagine 1, has already been shoehorned into this, and 2, could even be possible given the rapid state of decay in private industry. I think you'd need a government to back an epic 25 year programming project, to take on the likely risk that by the end of decades of work, everything they've done is outdated and irrelevant. Any company is too susceptible to the whims of the market to make something as massive as AR/VR fulfill its potential.
While I agree, macOS or iPadOS versions of CAD software is a tad, well lacking.
 
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To this day, my wife has never seen the value of an Apple Watch, but she's a huge iPhone/iPad/iMac user. This could be that, but even more so.

To this day, I don’t see the value of the watch either, nor the phone 😱 for me.

Cellular iPad mini + VOIP app + buds cover my telephony needs just fine. IMO, pretty much all other apps are better on the bigger screen.

Desktop and laptop Macs scratch the computer itch. Desktop is connected to a 5K2K Dell ultra-wide instead of ASD.

I favor a traditional watch when I want to wear one.

I also added a PC to cover the loss of bootcamp stuff: ARM Windows doesn’t cover everything.

And as a 22-year Apple (about) everything guy, I’m pretty interested in this product.

One doesn’t have to “collect them all” to see value or not see value in some of them.
 
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The commercial is clever and fun. However, it's also funny that all of the characters (except for the Minion) are putting on goggles/helmets as they embark on an epic adventure of some sort. The woman wearing the Vision Pro is getting ready to sit on her couch. 😅
 
The commercial is clever and fun. However, it's also funny that all of the characters (except for the Minion) are putting on goggles/helmets as they embark on an epic adventure of some sort. The woman wearing the Vision Pro is getting ready to sit on her couch. 😅

Landing the actual doghouse after it's shot up by the Baron is very painful. But if you are virtual Snoopy, you can crash land every time on the couch with nary a scratch. ;)
 
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I don’t see the compelling use case for this besides watching movies. Hope I‘m wrong.
You’re wrong but either way, movies and tv shows is a big reason I’m getting one. I really enjoy watching tv using my Apple TV, and I get to basically do phone functions like FaceTime, messaging, web and apps as well, I call this a win win situation. At home this is the only device I’ll need to interact with, and using my eyes and hand gestures to control it make it too easy.
 
That's why this ad is so bad. Political correctness destroyed it.
The final scene should have some epic takeoff with an actor known from adventure films.
I didn’t see anything wrong with the ad. Everyone putting on masks, googles, helmets to go on an adventure. The woman puts on Vision Pro and sit on her couch because any adventure she could dream of can be done right from the comfort of her home. That’s the magic of Vision Pro.
 
I didn’t see anything wrong with the ad. Everyone putting on masks, googles, helmets to go on an adventure. The woman puts on Vision Pro and sit on her couch because any adventure she could dream of can be done right from the comfort of her home. That’s the magic of Vision Pro.
Amazing how many famous advertising executives in this thread don't get that.
 
I didn’t see anything wrong with the ad. Everyone putting on masks, googles, helmets to go on an adventure. The woman puts on Vision Pro and sit on her couch because any adventure she could dream of can be done right from the comfort of her home. That’s the magic of Vision Pro.

I enjoyed the ad too. It was just plain ole fashioned fun hinting at a bright future. Maybe that’s too much optimism for some.
 
I'm so torn on this. On the negative side, I see it as not particularly better for my normal computer usage which is 90% reading stuff (both work and surfing the net, like this comment on Macrumors). I could use it for work, but I could not use for work video calls because I'd look ridiculous if I popped in as an Avatar instead of being on camera. So I would have to pop it off and connect on my Mac if I was going on camera. I'd feel a bit ridiculous in public, so I don't think I'd use this traveling. I'd feel isolated from my family while using this at home. And while I can afford one of these, I can't possibly afford a set for the whole family. So these are all negatives.

On the positive side, it will immediately be the closest thing to virtual reality available, and much more advanced than anything I've ever used. And virtual reality can be stunningly compelling. I suspect this is going to be way better than Quest headsets and those can be engaging. There are obviously going to be experiences available on this thing that are not available anyway else. So much like when the iPhone came out, there will be a divide. Back then, if you had an iPhone you could do certain things that people without iPhone could not do. I suspect this is going to be like that.
 
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Before every major product launch Apple has every had, there’s always multiple threads about how the product will suck, or it’s too expensive, and Apple has lost its touch, and blah blah blah blah. Then a decade later after Apple has spawned a massive new product category, we dig up these old threads and mock the posters that thought it would fail.

cya in 2034 folks.
 
this ad could benefit from some.... footage of all the things ya can actually do... I really can't believe they didn't have a second event and show off some actual software.... hell even if they show one of the modern resident evil games in VR specifically for it I'll be happy
 
People won't know that they need this, until they try it, and realize that this "computer interface" will be revolutionary!!! ... Creatives, working on known creativity apps, will be clamoring for this, when they see how much faster they can accomplish real work. Look at a button, tap with your fingers, done. Look fingertap, look fingertap, look fingertap. That interface will put any trackpad, mouse or even shortcut-keystrokes to shame, not to mention having to remember shortcuts, ....ALL to shame. ....Our grandchildren will hear about the archaic ways we used to interface with a computer, ...with things called mice and trackpads. This is the future. 🚀🚀🚀🚀
 
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Just in case anyone needs it spelled out for them…

Even though I think the callback is fun, I don’t really think the metaphor works in the same way. This thing isn’t reinventing glasses or helmets, it’s not glasses and it’s not a helmet in the same way the iPhone was a phone.
Still, as an Apple fan I think its a fun ad
I loved it as soon as I saw it. I wish the article mentioned this!

While I agree it doesn’t work as well as the iPhone ”Hello” ad, in a way it works since Vision Pro is being marketed for media consumption, so the clips are from things that can be enjoyed on Vision Pro. Not exactly the same, of course.
 
Before every major product launch Apple has every had, there’s always multiple threads about how the product will suck, or it’s too expensive, and Apple has lost its touch, and blah blah blah blah. Then a decade later after Apple has spawned a massive new product category, we dig up these old threads and mock the posters that thought it would fail.

cya in 2034 folks.
AGREE !!!
This was all said about the iPad when that was introduced. Yet Apple created a new vertical.

...Like many of us predicted with the iPad, Apple Vision Pro will create an entire new vertical, and paradigm, in computing.

...People won't know that they need this, until they try it, and realize that this "computer interface" will be revolutionary!!!
 
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I was going to complain about no BTTF...then I watched the commercial and saw it! However, with that battery life, Doc Brown will need to give them a Flux Capacitor to get an all day charge:

View attachment 2334314
Why were you going to complain about them not including something in the ad before you even watched the ad?

ah, thats SOP here, that’s right!
 
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