Apple Shares New 'What's a Computer' Ad Focused on iPad Pro Features

[MacRumors]

Apple today shared a new "What's a computer" iPad Pro ad on its YouTube channel, highlighting the myriad things an iPad Pro can do along with new iPad features introduced in iOS 11.

The video, set to the song "Go" by Louis The Child," shows off the iPad's versatility as a computer replacement, following a teen as she chats with friends, takes and edits photos, writes a paper, draws with the Apple Pencil, reads comics, and more while on the go.

Features and accessories covered in the video include split-screen multitasking, the iOS 11 dock, the iPad's camera capabilities, the Apple Pencil, the Smart Keyboard, and photo markup

At the end of the spot, the teen's mom asks her "What are you doing on your computer?" And she responds, "What's a computer?"

Apple has shared multiple iPad Pro ads in the past, positioning the device as a computer replacement. Most recently, Apple published several short tutorial videos designed to show off all of the new features introduced on iPad in iOS 11

Article Link: Apple Shares New 'What's a Computer' Ad Focused on iPad Pro Features

 

[kingofwale]

until iPad has a proper filing system, it will never replace my laptop

 

[nightflight82]

oh no ipad sales are down boo hoo..nothing like a bit of marketing....

 

[oneMadRssn]

Nice commercial, but the "what's a computer" line made it so lame. Please, like a kid that age wouldn't know what a computer is...? Come on.

 

[ChristianVirtual]

Until I can develop iOS apps on iOS device I still need a computer ...

 

[andreyush]

Ughhh..here we go again..

 

[Rogifan]

One of Apple’s better iPad apps in a while. A lot better than the Your Verse campaign.

 

[filmantopia]

"What's a computer?" WOW! I like it

 

[Duel]

What a great ending. Apple really changed the idea what "computer" is.

Basicly only thing which i do with my desktop computer nowdays is making music, everything else i do with my iPad Pro 10,5" it's by far my favourite "computer"

 

[Rogifan]

Nice commercial, but the "what's a computer" line made it so lame. Please, like a kid that age wouldn't know what a computer is...? Come on.

A lot of people argue iPad isn’t a real computer, it’s just a content consumption device.

oh no ipad sales are down boo hoo..nothing like a bit of marketing....

iPad sales are actually up.

 

[kyykesko]

What's a computer? Hint: it's not iPad.

There's always dozens of people who only use their computer as a pocket calculator and use that to justify claiming that iPad can replace a computer. Sorry, it can't. It doesn't even come close. It's a nice device to use in addition to a computer in certain niche jobs but that's about it.

 

[2984839]

It's 2017 and I still have absolutely no use case for a tablet.

If I want a portable-but-not-a-phone device, I use my 11" Air.

 

[Glmnet1]

I seriously considered using an iPad pro as a computer replacement for development but iOS is still way too restricted for my needs. No CLI and not being able to open the same app twice... Great devices but still a long way to go!

 

[nightflight82]

iPad sales are actually up.

yes ipad sales might be up now due to cheaper models but the overall picture is not rosy...i bought an ipad and for me it was the biggest mistake ever...i should ve invested in macbook air rather..for any uni student ipad's productivity sucks!

 

[cicalinarrot]

oh no ipad sales are down boo hoo..nothing like a bit of marketing....

And this would be weird and worthy of your (veeery funny) mockeries because... ?

 

[341328]

Give me mouse support so I can do some remote desktop work... for a step in the right direction.

 

[mi7chy]

Until an iPad can do basic things like restore another iPad it's not even close to being a computer replacement.

 

[thekeyring]

oh no ipad sales are down boo hoo..nothing like a bit of marketing....

God forbid Apple runs ads for it's products...

 

[wsbsteven]

What's a computer? Well you can be a computer replacement unless you know what you're replacing.

 

[lordofthereef]

A computer runs OS X.

No but seriously. I’d be the first in line for an iPad that runs OS X. Dual boot is fine too.

 

[JosephAW]

Reminds me of the videos where they show kids a floppy disk and ask what is it?
I don't believe a kid would say what's a computer yet. Maybe what are you doing on you PC might work better.

 

[thekeyring]

Give me mouse support so I can do some remote desktop work... for a step in the right direction.

There's already a product for what you need! A Mac.

 

[bit_bucket]

The heck with the merits of if it’s a computer or not. It is whatever you want it to be. My computing habits are different from yours.

My real question, what was that move she did with the keyboard up to collapse it. Need to practice that one handed keyboard collapse.

 

[69Mustang]

Nice commercial, but the "what's a computer" line made it so lame. Please, like a kid that age wouldn't know what a computer is...? Come on.

I gotta agree with you there. That was a bit too on the nose. Absolutely no subtlety. All sledgehammer. Until that point in the video, it was a fairly decent ad.

 

[3rdiguy]

Can’t do a full iOS backup without a true
“ computer “