The target market of this campaign and the idea of using an iPad as a primary computing device is not aimed at the general audience of this community. It's OK, folks. No need to get defensive.
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Apple Shares New 'What's a Computer' Ad Focused on iPad Pro Features
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Thank you! Marketing is all about identifying the target and tailoring the message to them. Some of the geeks in this forum are so defensive, just waiting to be triggered.
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Hey Apple: A computer is that thing that allows you to run software without requiring your permission. That allows you to connect local storage devices. That allows you to run any operating system. That allows you to make software.
Cannot believe Apple uploading this spot with baked in letterboxing post iPhone X release... terrible fullscreen viewing experience!
That kid is doing a helluva lot more with her iPad Pro than I am. Time to climb a tree with my "computer!"
This commercial also shows how out of touch Apple senior staff is with America and the world.
You don't hand a young child a $800 iPad Pro to carry around all day like a toy.
Maybe Mr Cook is handing his grandchildren iPad Pro devices but that's not normal. Children would be dropping them breaking them and loosing parts taking them outside or on the street or worse, stolen at the child's peril.
Now if iPad Pro devices started at $49 you just might see this in Mr. Cook's utopian world.
You don't hand a young child a $800 iPad Pro to carry around all day like a toy.
Maybe Mr Cook is handing his grandchildren iPad Pro devices but that's not normal. Children would be dropping them breaking them and loosing parts taking them outside or on the street or worse, stolen at the child's peril.
Now if iPad Pro devices started at $49 you just might see this in Mr. Cook's utopian world.
Meanwhile, Apple's marketing team is asking the more important question:
"What's a Mac?"
"What's a Mac?"
An iPad will never replace a true desktop machine or laptop. There's just too many things that are missing from an iPad that render its capabilities limited. For starters, the screen sizes will never be large or comprehensive enough to suit the needs of desktop users and no matter how intuitive you make the UI for touchscreen support, there's nothing like a true keyboard and mouse experience.
I was impressed how powerful the Files app actually was. Did much more than I expected, so much that I actually edit quite a bit of video on it now.
Have you tried it?
“sales might be up now due to cheaper models”
- What’s your evidence? All indicators point to iPad Pro driving the increased sales.
“the overall picture is not rosy”
- What’s your evidence for this this? Or is it just another baseless opinion?
- Facts indicate the “picture” is rosy for iPad. Especially considering the market is leaning towards the more powerful (and more profitable) iPad Pro models.
“i bought an ipad and for me it was the biggest mistake ever”
- Anecdotal. Your personal experience is irrelevant.
“for any uni student ipad's productivity sucks!”
- That child is not a university student.
The reality is that Apple is aggressively pushing iPad Pro as a mainstream laptop replacement. And it’s working, with sales figures prove it.
Unfounded, biased opinions on an Internet forum does nothing to change that reality.
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Each of those qualifier just reduces it though, right? Significant percentage = 40%. Most of = 75%. Basic work = 30% of all work. So, even with those generous assumptions, that's still only a total 9% of work being done on a smartphone. And that sounds about right to me, in my experience. Answer a quick email, shoot off a note, maybe review a PDF or word doc, that kind of thing can be done on a phone. Nobody is going to redline an important document on a smartphone, or really do an excel analysis on a smartphone.
Mine is paired to several keyboards. Works fine as I type this now. You know you can HDMI to a proper monitor too right?
Not disputing your needs , I need laptops too, but two of your issues are easily resolved.
And how would one work on an iPad attached to an external display without mouse support? For playing a movie on a external display fine but I don't think it's practical for almost any other tasks.
One of their best ads. That ‘what’s a computer” line is perfect.
Surely this is the whole iPad debate in a nutshell. A device that people who were brought up on computers can’t quite get their heads around. So why bother trying to force the issue to please that narrow demographic? Why not just remove yourself from the argument all together?
What people fail to understand with the computer industry is that everything you know to be normal was just the way someone thought to do stuff. It’s not enshrined in some religious tablet somewhere. The file system, pci cards, task managers etc... are Just designs by someone who had an idea of how to solve a problem. They are not the ONLY way to solve a problem.
The iPad, (indeed iOS) is the first time a company has had the guts to rethink the way we “compute”. But all computer guys want to do is attack it. It’s the same how computer game guys attack console games. And the console guys attack iPad and phone gamers. Just because something doesn’t quite do something as great or perfect as some other more cumbersome to use device. It’s then seen as not worthy.
For every 1 person who can’t quite get their particular flavour of software or use case to work on an iPad there are probably a thousand others who are happily creating things or sorting out work/life on an iPad. They are still “computing”. A computer needn’t have direct access to a file system or have an x86 processor. It’s not the law.
Surely this is the whole iPad debate in a nutshell. A device that people who were brought up on computers can’t quite get their heads around. So why bother trying to force the issue to please that narrow demographic? Why not just remove yourself from the argument all together?
What people fail to understand with the computer industry is that everything you know to be normal was just the way someone thought to do stuff. It’s not enshrined in some religious tablet somewhere. The file system, pci cards, task managers etc... are Just designs by someone who had an idea of how to solve a problem. They are not the ONLY way to solve a problem.
The iPad, (indeed iOS) is the first time a company has had the guts to rethink the way we “compute”. But all computer guys want to do is attack it. It’s the same how computer game guys attack console games. And the console guys attack iPad and phone gamers. Just because something doesn’t quite do something as great or perfect as some other more cumbersome to use device. It’s then seen as not worthy.
For every 1 person who can’t quite get their particular flavour of software or use case to work on an iPad there are probably a thousand others who are happily creating things or sorting out work/life on an iPad. They are still “computing”. A computer needn’t have direct access to a file system or have an x86 processor. It’s not the law.
because the message they portray with this ad is that ipad is good enough to be a computer....maybe for some people it is for me its not
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no this is not opinion this is what others have reported
http://www.techradar.com/news/apple...ments-but-overall-landscape-continues-to-fall
have a read & zen
Lots of nit-pickiness here. Annoying.
A computer by definition is a programmable, usually electronic device that can store, retrieve, and process data. Such as an iPad.
A computer by familiarity is no different, but with a basic setup that has not changed in 40 years.
The ad clearly (and obviously) slings some attitude and gravity with her response, likely indicating that today, what would a modern computer actually be?
Well... An iPad.
Apple could very well call an iPhone a computer, which in fact outperforms a 12-core Mac Pro in single thread performance. The Apple Watch is a computer.
You all are implying Apple just called the iPad a laptop or a desktop computer, which they didn’t. It’s the third choice... Handheld.
Great ad.
A computer by definition is a programmable, usually electronic device that can store, retrieve, and process data. Such as an iPad.
A computer by familiarity is no different, but with a basic setup that has not changed in 40 years.
The ad clearly (and obviously) slings some attitude and gravity with her response, likely indicating that today, what would a modern computer actually be?
Well... An iPad.
Apple could very well call an iPhone a computer, which in fact outperforms a 12-core Mac Pro in single thread performance. The Apple Watch is a computer.
You all are implying Apple just called the iPad a laptop or a desktop computer, which they didn’t. It’s the third choice... Handheld.
Great ad.
I think the problem for Apple is they keep trying to equate being able to "do a lot of cool things" with "this is a real computer than can replace another computer". And I think for a lot of people that just isn't true (and for some it is). iPads are amazing in many ways, but it's still not a replacement for a laptop. If I'm trying to do certain things I'd frankly reach for my 2011 MacBook Air before I'd reach for my 2017 iPad Pro.
iPads are also frequently touted as great travel computers. And they are, if you know exactly what you will require on the road and you have apps for those things that you can work in efficiently. But for me at least, I never know exactly what I'll need and therefore I simply can't leave my laptop behind most of the time.
iPads are also frequently touted as great travel computers. And they are, if you know exactly what you will require on the road and you have apps for those things that you can work in efficiently. But for me at least, I never know exactly what I'll need and therefore I simply can't leave my laptop behind most of the time.
Mad Mac Maniac
macrumors 601
You’ve been hearing those promises for far longer than 10 years?? I’d never heard anything of the sort even suggested/postulated until the initial explosion of iPad/tablet sales about 5 years ago. And yes I think now could certainly be a turning point.
Few caveats. The line between tablets and laptops have blurred so much over the past few years (particularly in the windows space) so it’s weird to even know what the distinction there is. Also isn’t an iPad a computer? Isn’t an iPhone a computer? It’s all hazy.
Even with that being said, I think most “traditional office jobs” where 75% of your day is in front of a computer will still hang on to computers for longer than 5-10 years, but I think many non-traditional/creative/entrepreneurial jobs will be gravitating to the mobility that tablets provide.
Finally, I wasn’t really talking about adults or jobs in my original post. I was talking about teenagers (and even more specifically the age shown in the ad, likely around 14 or so). I know a few kids in the 4-7 age range and I don’t think a single one of them has touched a laptop/desktop. But about every day they are playing with iPads or their parents iPhones. Native touch. That is what they will grow up knowing and understanding. They might see a computer in “dad’s office”, but not pay it any mind. All they want to use is phones and tablets. I don’t think it makes any difference if mom or dad use a computer at work. Do you think a 13-15 year old is going to be all that interested in dad’s workspace?
We still have a long way to go, and I’m certainly not saying any of this is guaranteed, but can you remember what the world was like just a mere 10 years ago when the iPhone was first released? Now think about another 10 years into the future from today.
I'd suggest you perform some diagnostics.
I have the original iPadPro--about 2.5 years old--on iOS 11 and it's never performed better.
In fact with the iOS 11 interface, it's better than new.