Apple Shares New 'What's a Computer' Ad Focused on iPad Pro Features

macmurray

macrumors regular
Sep 12, 2011
133
20
I really like this ad! The “what’s a computer” line is great. Not sure it applies to the teens of today, but for my kids currently both still under 10 this is totally accurate and will be even more so by the time they are teens.

What was that smooth move she does with the Smart Keyboard in the taco shop?!?!? I’ve been trying to copy it but can’t pull it off, lol!
 

Nikhil72

macrumors 65816
Oct 21, 2005
1,131
672
To each their own...got a 10.5” iPad Pro in June, have used it to write clinical papers for journals (with reference management and all), study on it daily, get all my communications done, the occasional spreadsheet work, and presentation creation via Keynote and powerpoint, all with no struggle and tremendously liberating versus using my laptop. Meanwhile, my 2013 macbook air hasn’t been booted up in 2 months.

Like i said, to each their own. what you might consider “getting work done” properly on a device suitable to those tasks is very different from someone’s else’s productivity. Using iOS 11 on the Pro feels far less weighed down than the old paradigm of computing for me.
 

Ankaa

macrumors 6502a
Jul 27, 2008
670
471
I really don't like that approach from Apple. Never did.

Yes, for many people an iPad is more than fine for what they use any computing device. It's actually a pretty cool machine and is able to do tons of things.

But for many people it's just not sufficient. Yes, those people exist and those will always prefer a dedicated computer over a tablet any time. It's not so much about computing power but about OS and input methods.

Don't market something as a (personal) computer which is not. I mean, yes, technically it is a computer, but we ALL think of something else. Don't degrade those computer users. Don't make them feel forgotten. Or worse yet: stupid (for not wanting/being fine with an iPad).
 

JosephAW

macrumors 68030
May 14, 2012
2,544
2,786
But the main point of this ad is that this next generation will no longer want or need a desktop computer. They have embraced that storing their data on the cloud is normal and safe.
If Apple somehow makes the developer software to run either locally or better yet through the cloud then the need for a desktop will be over in minds of young developers.
Then they can begin phasing out the desktops all together and rolling out laptops that are x86 free.
 

compupane

macrumors newbie
Apr 21, 2016
5
16
I'm in the camp that actually uses the iPad as a computer and have for around 5 years (now an iPad Pro 12.9" 2nd Gen), and I'm a computer tech! People who think it can't be used as a computer are likely in a niche market like developers or other careers like that, or, quite often, they just don't know or have the right apps to do what they want to do.

I have my iPad Pro attached to to my power wheelchair, so I use it wherever I go and it doubles as a communication device for when people can't understand me. People always refer to it as my computer or laptop and are surprised when I tell them it's an iPad because of how much I do on it.
 
until iPad has a proper filing system, it will never replace my laptop
Undoubtably people like you will continue to find, “until iPad has X it will never replace my computer”, but these things will continue to become more niche, especially as the population ages out of it.

Nice commercial, but the "what's a computer" line made it so lame. Please, like a kid that age wouldn't know what a computer is...? Come on.
Seemed a little silly sure, but I think the point is more directional than current state of reality. Yes any teenager knows what a computer is, but it 5-10 years (think today’s 7 year olds)... It’s like today you might hear from a teenager “what’s a cassette tape?” Or “What’s a floppy drive?”
 
  • Like
Reactions: FloatingBones

AronDraws

macrumors 6502
Oct 6, 2014
269
248
Burbank, CA
Ive had my iPad Pro 12.9 for a year and the upgrade to ios11 has just made it slow and chuggy, and I was hoping something higher end would have lasted a little longer before slowdown issues. I still love it, but it's lost the snappy feel
 

oneMadRssn

macrumors 601
Sep 8, 2011
4,898
11,433
New England
Seemed a little silly sure, but I think the point is more directional than current state of reality. Yes any teenager knows what a computer is, but it 5-10 years (think today’s 7 year olds)... they might not
Do you really believe that in 5-10 years a significant percent of adults won't be doing work on laptops and desktops still? We've been hearing promises of that far longer than 10 years, and it's yet to happen.
 
  • Like
Reactions: aressaress

Nikhil72

macrumors 65816
Oct 21, 2005
1,131
672
I really don't like that approach from Apple. Never did.

Yes, for many people an iPad is more than fine for what they use any computing device. It's actually a pretty cool machine and is able to do tons of things.

But for many people it's just not sufficient. Yes, those people exist and those will always prefer a dedicated computer over a tablet any time. It's not so much about computing power but about OS and input methods.

Don't market something as a (personal) computer which is not. I mean, yes, technically it is a computer, but we ALL think of something else. Don't degrade those computer users. Don't make them feel forgotten. Or worse yet: stupid (for not wanting/being fine with an iPad).
I don’t think they are degrading traditional PC users. And at the end of the day, if apple devices are being used, they don’t care which tool is being employed. But for the next generation, the iPad is very clearly supplanting traditional PCs for their needs (with traditional PCs becoming more niche). Evolution AND diversification of tools, not seeing what’s wrong with that.
 
  • Like
Reactions: Hellenek

Nikhil72

macrumors 65816
Oct 21, 2005
1,131
672
Do you really believe that in 5-10 years a significant percent of adults won't be doing work on laptops and desktops still? We've been hearing promises of that far longer than 10 years, and it's yet to happen.
I think a significant percent of adults are getting most of their basic work done on phones personally. A majority, maybe not, but it certainly seems to be sufficient to many. Specialized tasks? Coding, high end media editing, spreadsheet work? Sure. But those too will continue to become lightweight and mobile-oriented in an increasingly mobile society.
 
  • Like
Reactions: bobob

coolfactor

macrumors 601
Jul 29, 2002
4,469
4,304
Vancouver, BC
until iPad has a proper filing system, it will never replace my laptop
Have you tried the new Files app and iCloud integration? The filing system is getting pretty darn handy!
[doublepost=1510873031][/doublepost]
Is that the girl from "Better Things"?
That was my exact thought! Except, did you mean "Stranger Things"? Or they were trying to create a resemblance on purpose. Either way, very effective, great fit for the ad.
 
  • Like
Reactions: rumormiller

krause734

macrumors 6502a
Jul 30, 2010
592
1,340
What's a computer? An Intel NUC since you haven't updated the Mac Mini/Pro in years.
 

Pushpaw

macrumors newbie
Jan 9, 2015
16
15
What's a computer? Well for starters it is something that supports multiple user logins. The fact that iPad (pro or otherwise) still does not is something that Apple should be ashamed of, in my opinion. My wife and I would own a pro right now if it were not for this lack.

So no, the iPad is not a 'computer', it is a peripheral device with delusions of grandeur...
 

coolfactor

macrumors 601
Jul 29, 2002
4,469
4,304
Vancouver, BC
To each their own...got a 10.5” iPad Pro in June, have used it to write clinical papers for journals (with reference management and all), study on it daily, get all my communications done, the occasional spreadsheet work, and presentation creation via Keynote and powerpoint, all with no struggle and tremendously liberating versus using my laptop. Meanwhile, my 2013 macbook air hasn’t been booted up in 2 months.

Like i said, to each their own. what you might consider “getting work done” properly on a device suitable to those tasks is very different from someone’s else’s productivity. Using iOS 11 on the Pro feels far less weighed down than the old paradigm of computing for me.
Yah, a tablet would not work for my workflow. I need to use multiple apps simultaneously — code editors, browsers (multiple!), FTP, Terminal, Console, image editors. iOS will never replace the Mac, until it can provide the same level of multi-app productivity.