Nice to know neither rubber ducks, nor cake, will scratch my phone. But then, I was never worried about that. 
Nothing hard to throw against it? Strange. That's what I'm really concerned about. Not a storm of rubber duckies.
Also, it would be more meaningful to put a competitor phone in there to see what happens. My guess is it would ace the test like the iPhone. My iPhone 4 might have aced it too. I dropped that thing on all kinds of surfaces.
See how Apple's ads convey a message?
You can believe it or not, but you walk away knowing WTF is trying to be communicated.
Take notes, Samsung.
I was just joking, echoing the same remarks from every year. I still have my first lightning cable from 2013... the only cable I've ruined was a black one off amazon but because I closed it in a drawer a few times.I have a couple Lightning cables that have been in use for over 4 years now. Still working perfectly.
They do need better strain relief, but as long as you don’t make a habit of yanking them, closing them in drawers, etc., they’ll last years.
All I want to see is a scratch test.
In the announcement video they even showed the phone bouncing around inside a purse with tons of other crap.
Thats what I want to see.
I love the 'had it naked since day 1 and 270 days later, construction sites, slid down driveway on it's face, kept in pocket with keys and not one microscopic scratch, amazing!' posts.All I want to see is a scratch test.
In the announcement video they even showed the phone bouncing around inside a purse with tons of other crap.
Thats what I want to see.
Yes its very tough for Apple out there as so many companies are putting out way better phones than Apple.
Yes its very tough for Apple out there as so many companies are putting out way better phones than Apple.
Yes its very tough for Apple out there as so many companies are putting out way better phones than Apple.
I love how comments are disabled for all Apple YouTube videos. Gee, I wonder why...?
What a strange ad! A constant stream of soft toys and rubber bands flying at the phone? What the hell does that show?
Drop it from three feet high without a case and show me that the screen is still intact. THAT will impress me.
And if it does crack ..you'll have to cough up $549 for a new piece of glass. WTF
"Way better"
OK, please list the "way better" phones.
Let me guess...the Note 10+ because it has more RAM?