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Apple Shares New iPhone 6s Ads Focused on Cameras and 'Hey Siri'

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Apple has shared three new iPhone 6s television ads called The Camera, Crush and Flip a coin, the latter two starring musician and actor Jamie Foxx. The new ads continue Apple's "the only thing that's changed is everything" campaign, focusing on the improved cameras and hands-free "Hey Siri" functionality on iPhone 6s.

The Camera is a one-minute spot, starring Golden State Warriors guard Stephen Curry, that shows off new iPhone 6s camera features, including 3D Touch, Live Photos, Retina Flash and 4K video recording. It also features 1080p HD slow-mo video recording and groups of people taking selfies using the improved 5-megapixel FaceTime camera.


Crush is a shorter fifteen-second spot where Foxx is getting dressed in front of a mirror and asks, "Hey Siri how do I look," to which Siri responds, "Judging from your voice, I'd say you must be fairly attractive." The focus of the ad is on how Hey Siri allows for hands-free usage of Apple's personal voice assistant on iPhone 6s.


Flip a coin is a similar fifteen-second spot that demonstrates hands-free Siri on iPhone 6s. Foxx is holding two movie scripts in his hand, contemplating which one to choose, before ultimately saying "Hey Siri flip a coin." Siri responds with "Tails" and Foxx says "sci-fi western it is."


Apple has released nearly three dozen ads for the iPhone 6s and Apple Watch over the past few weeks. Foxx starred in a similar iPhone 6s ad for 3D Touch earlier this month, while a series of Apple Watch ads have been released on two occasions focused on Apple Music, Apple Pay, Siri and messaging, fitness, maps and more.

Article Link: Apple Shares New iPhone 6s Ads Focused on Cameras and 'Hey Siri'
 
Article Link
https://www.macrumors.com/2015/10/25/apple-shares-new-iphone-6s-ads-camera-hey-siri/
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Reactions: appledefenceforce
You gotta use stars like Foxx to promote Siri, especially with simple answers.

But in the trenches, Siri could make one toss the phone out the window.

I asked mine, dial La Bottega Long Beach. (That’s a restaurant written in my contacts database). Siri responds with “Call <unintelligible name> home or cell?” Twice I tried and it was an immediate fail.

A prior one was where I had entered C & L Plumbing into contacts, with express interest in having Siri chart to course to the place. You can only imagine how off and crazy were the responses.

Both times I’m driving, and depending upon Siri is more trouble than it was worth and I’d say downright dangerous if a person decides to drive and stay at trying to get Siri to respond the way you’d expect.
 
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Reactions: S G, Menneisyys2, ececlv and 7 others
4k video recording!

'Specially for 16GB iPhone users. :rolleyes:

Siri-ously, I fear that advertising Siri is not advisable these days, considering its poor reputation compared to Google's effort. My humble advice to Apple: give up on voice; it's not worth it.

Still, if Apple can increase on its growth of 40% from last year with these ads, then all well and good. We'll know on Tuesday at the earnings call, then more fully in January.
 
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darcyf said:
That "How do I look" ad. Why?
Click to expand...

Apple's in-house ad team have sadly produced the worst ads I've ever seen brought forth from the venerable company; they should go back to the agency they had before. Those short Siri ads are just awful.

Oh for the days of the early iPod ads and I'm a Mac, I'm a PC and 1984.

I always like to end on a positive note, so here's a tip for Apple: snarkiness is not good humour; it's just bloody annoying. Spend some money to find a writer who knows how to tickle our funny-bone, and we will purr with delight.
 
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Reactions: pixel4, riverfreak, thewap and 5 others
Apple's messages via Marketing will be pretty much well interpreted, especially at this point in thier game. Hell at this point most of the work is done when people see the :apple:. That's not a criticism, it's just the sad truth with a great many people. Most don't look past the surface of an ad, especially when it stars a star.

However, when I was reading the synopsis for the "Crush" ad, the first thing that hit me was that an ad should not have to be interpreted / explained on that level. I get being subliminal and / or subtle communication, but the feature you're trying to sell IMO should be a smidge more obvious. Without reading an interpretation of the ad, would it have been obvious what Apple was trying to showcase?
 
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