Apple Shares New iPhone 6s Ads Focused on Cameras and 'Hey Siri'

[KALLT]

I don't like the first one, it's too long and repetitive. Even the music seems to repeat itself. I find it more samsung-y (look at aaaall the features we have) and just not very compelling.

 

[innominato5090]

I thought the voice overs of the commercials were Lake Bell

ooops, my bad!

 

[Daalseth]

I was very critical of Siri in past years, but I gotta say Siri under iOS9 is much better. This week I said "Hey Siri, why is it called a monkey wrench?" in a noisy car (BTW I was NOT driving at the time). It transcribed my question flawlessly and then came up with the answer even though the page didn't have monkey wrench in the title. Previous versions wouldn't have done either correctly. I was actually quite impressed.

 

[Rogifan]

What I like about all these 6S ads is they use the same person for voiceover and the use the same music. When you hear that voice and music you know it's an iPhone ad.

 

[Dreamer2go]

Siri feels like a personal assistant now.
And wow, the inclusion of Stephen Curry to the ad. AWESOME. One of my favorite ads already. Good job!

 

[Maschil]

Out of curiosity, just how much of 4K video will you be able to take on base 16Gb model straight out of the box?

i believe its like 30 mins

 

[JDuggan]

My humble advice to Apple: give up on voice; it's not worth it.

Terrible suggestion. Voice is essential to the Apple TV, Apple Watch and hands-free iPhone (CarPlay) experience. Resistance is futile.

 

[MaSx]

Love Apple ads! straight to the point--no comparison or bsing about competitor.

 

[Benjamin Frost]

Terrible suggestion. Voice is essential to the Apple TV, Apple Watch and hands-free iPhone (CarPlay) experience. Resistance is futile.

And Siri is one of the main reasons that puts me off buying those three products.

I welcome technological advances; Siri is not a good one, in my opinion.

 

[FightTheFuture]

Both times I’m driving, and depending upon Siri is more trouble than it was worth and I’d say downright dangerous if a person decides to drive and stay at trying to get Siri to respond the way you’d expect.

Siri (AI in general) as it is now is good for basic tasks and not much more. That said I use it at least a few times every day.

Apple's in-house ad team have sadly produced the worst ads I've ever seen brought forth from the venerable company; they should go back to the agency they had before.

I believe they never switched from TBWA\\Chiat\\Day.

 

[iMcLovin]

Siri is great for native english speakers. For other languages it is less useful because you do use a lot of english words when speaking, particularly when asking for things that has an english name (stuff like play a certain album etc) .Once you switch Siri to another language, she doesn't understand english words and names at all.

 

[Kevin2055]

Well. iOS 9.1 has a serious bug in the photo app. Just zoom in any photo, then drag around, the picture will become very blurry !!!

 

[jase1125]

They see and they will copy.

Just like apple copies all the time. The Live Photos have been around for years on Lumias.

 

[nviz22]

Just got my 6S Plus on T-Mobile replaced w/ a SIM Free model. Hope that Band 30 stuff is going to be used soon. As for the commercials, they're good because it's simple and to the point. Samsung ads are funny, but childish too much. HTC goes for flare. Google's ad w/ the Nexus 5X and Nexus 6P is good too.

 

[foxcub6]

You gotta use stars like Foxx to promote Siri, especially with simple answers.

But in the trenches, Siri could make one toss the phone out the window.

I asked mine, dial La Bottega Long Beach. (That’s a restaurant written in my contacts database). Siri responds with “Call <unintelligible name> home or cell?” Twice I tried and it was an immediate fail.

A prior one was where I had entered C & L Plumbing into contacts, with express interest in having Siri chart to course to the place. You can only imagine how off and crazy were the responses.

Both times I’m driving, and depending upon Siri is more trouble than it was worth and I’d say downright dangerous if a person decides to drive and stay at trying to get Siri to respond the way you’d expect.

I would normally say call not dial but Ian Scottish and believe me Siri has a few problems with our accent however. If I change the way I say things I find Siri really good but it's a pain sometimes lol

 

[Mums]

Apple's in-house ad team have sadly produced the worst ads I've ever seen brought forth from the venerable company; they should go back to the agency they had before. Those short Siri ads are just awful.

Oh for the days of the early iPod ads and I'm a Mac, I'm a PC and 1984.

I always like to end on a positive note, so here's a tip for Apple: snarkiness is not good humour; it's just bloody annoying. Spend some money to find a writer who knows how to tickle our funny-bone, and we will purr with delight.

Apple has finally lost it. We knew it was coming.

 

[BrodieApple]

Advertising of the iPhone 6S is everywhere. Yesterday I went to Sydney Australia and there were massive billboards, and pretty much every poster was the iPhone. They were right next to each other sometimes. I'd say 9/10 advertisements was the iPhone 6S. Also I'm loving these ads

 

[HenryDJP]

WAY BETTER APPLE. Far cry from those boring ones last week.

Doesn't matter if it's boring to you or exciting. All that matters is a sale turns out from it. More than likely the ads that people on this forum approve of are the ones that will fail Apple in sales the most.

 

[HenryDJP]

Just like apple copies all the time. The Live Photos have been around for years on Lumias.

Too bad the Lumia doesn't get around much. I've never seen a single person with one. I've only seen people with Samsung and Apple smartphones. Calling it "copying" when it's from a severe underdog or a loser doesn't matter.

 

[appledefenceforce]

Siri is great for native english speakers. For other languages it is less useful because you do use a lot of english words when speaking, particularly when asking for things that has an english name (stuff like play a certain album etc) .Once you switch Siri to another language, she doesn't understand english words and names at all.

I speak English with a heavy accent and Siri gets me most of the time. Honestly I don't understand how some people (native speakers included) talk that she can't understand you guys.

 

[andybno1]

doesn't hey siri require iPhone to be connected to power to work?

 

[Bhatu]

Anybody noticed the specific crackling voice-over style in recent apple videos? It sounds like they are trying to vomit the words at the end of each sentence from bottom of throat. Now everybody has started copying the same voice style. I like to call it #yodavoice

 

[iMcLovin]

I speak English with a heavy accent and Siri gets me most of the time. Honestly I don't understand how some people (native speakers included) talk that she can't understand you guys.

Like I said she works fine in my language. But when you switch language to something else than English she stops understand English all together. And most names of albums etc are in English. So let's say I have a cd from Rolling Stones I would want to play I cannot say "spill Rolling Stones" because Siri would want to try to interpret Rolling Stones as a Norwegian word. Hence Siri is pretty useless, because a lot of what I would want to listen to or search for or whatever includes an English word...

 

[xDKP]

Might not represent the majority here, but I love these ads! The first focuses on a lot of cool features, and the speed and sound in them are just awesome. Some might not like the last ones, but they brought a smile to my face (thanks for that) just like when Samuel L. Jackson gave Siri the night off

 

[Simon89]

I'm not sure about you guys but when I ask Siri to flip a coin I get 'tails' every time?