Apple Shares New 'Memory' iPhone X Ad Promoting Face ID

[jimmy_uk]

A quiz show where you're allowed to use an Internet-connected device? Yeeeeeah...

Someone didn't think the basic premise of this through very well.

"Sir, your phone auto-filled in the answer for you. You passed the challenge!"

Technically, we would call that "cheating." He didn't know the password, yet he used his face to input the password.

But if you'd watched to the end it's not actually a quiz show, just a guy in a cafe setting, trying to log into his banking app (the memory quiz is in his head). It's just a illustration of a problem and Apple showing off that they have/are the answer, jeez!

 

[TimmeyCook]

My £250 64GB Dual Camera Huawei received a software update two days ago. “Oh yeah” I thought. “It does enough as it is. It’ll just be an incremental under-the-hood update again”. Looked under details. “Face Unlock”. Right. That’ll be amusing to see. How wrong I was. Bang on every time. Even upside down. It recognises immediately when the phone is picked up. No more button pressing. Great. And how much did this feature cost to add? Nothing. How much fuss was made of it? Nothing. How much disposable income do I have to justify buying the same features for four times more but with a ten times more shouty ad campaign? Nothing.

Very amusing and impressive production, Apple. I’ll give you that! But that’s all!

Must be as good as the OnePlus face unlock...

https://twitter.com/rikvduijn/status/1001472715566538752

Imagine if this happened with an Apple device that costs half of that kind of money!

 

[Naaaaak]

Biometrics as a password is not security; it's convenience. They can be cloned / tricked. Once your biometric data is out there you cannot change it.

Apple selling Face ID with its "1 in a million" "security" is less security than a fixed 4-character password. 62^4 is 1 in 14 million possibilities at guessing (62 comes from 26 lower letters, 26 upper letters, and 10 numbers). You're 14 times more secure than FaceID if you use a 4 character password with mixed case letters and numbers.

Biometrics are usernames, not passwords.

 

[Danoc]

-

 

[ConfusedChris]

An ad you certainly wouldn’t want to wade through more than once.

 

[luvbug]

A quiz show where you're allowed to use an Internet-connected device? Yeeeeeah...

Someone didn't think the basic premise of this through very well.

"Sir, your phone auto-filled in the answer for you. You passed the challenge!"

It's an ad, not testimony in a murder trial. Chill, maybe??

 

[mr.steevo]

That was really funny. Loved it.

Touch ID started working really well with the 6s.

I’m waiting.

 

[BruceEBonus]

lol, try it with a picture of your face.

At risk of breaking the lens. I shall!

 

[drumcat]

How many people changed their password to y0urf@ce today?

 

[BruceEBonus]

I'd be interested to know how secure it is.

Being an android device how is the data stored and secured? Could the face id data be stolen/hacked/shared and used elsewhere in the future where your face identity is more important? Is this data being shared with Huawei? Could you potentially be exposing your biometric data because it's not clear how Huawei implement or secure this data?

Dunno Jimmy. However I did read this :
https://www.xda-developers.com/huawei-mate-10-face-unlock-china/

And it’s lightning fast. But I will try the photo challenge later and see if it can be beaten.
[doublepost=1531088386][/doublepost]

Must be as good as the OnePlus face unlock...

https://twitter.com/rikvduijn/status/1001472715566538752

Imagine if this happened with an Apple device that costs half of that kind of money!

It could happen.

Especially if you have a good imagination!

 

[farewelwilliams]

and Chase logs him out with a message "Please re-enter your password to re-enable Face ID" FOR SOME UNGODLY REASON

 

[Crowbot]

What a terrible ad. His iPhone X was struggling to recognize his face in the low light.

Uh, Face ID uses infrared so low light isn't an issue. It works in the dark too.

OTOH, The ad was fairly overdramatic.
[doublepost=1531090094][/doublepost]

Biometrics as a password is not security; it's convenience. They can be cloned / tricked. Once your biometric data is out there you cannot change it.

Apple selling Face ID with its "1 in a million" "security" is less security than a fixed 4-character password. 62^4 is 1 in 14 million possibilities at guessing (62 comes from 26 lower letters, 26 upper letters, and 10 numbers). You're 14 times more secure than FaceID if you use a 4 character password with mixed case letters and numbers.

Biometrics are usernames, not passwords.

I don't think you're looking at the big picture. Apple created Touch ID because 40% of their users weren't using any passcode. So they came up with something that gave increased security with little extra user activity. You only get 10 tries at the password so complexity is less of an issue. Face ID cuts out after 5 unsuccessful attempts. That's enough to keep out the riff raff. And Grey Key won't work after iOS 12.

But you're right that a complex alpha-num password and no Touch/Face ID is best.

 

[macsrcool1234]

FaceId is so bad...far less flexible than TouchId.

It's so bad that I don't even want it despite the fact that it was given out as a free company phone.

 

[Kaibelf]

What a terrible ad. His iPhone X was struggling to recognize his face in the low light.

Your comment makes no sense as Face ID uses infrared and even in pitch black rooms would still not “struggle to recognize his face” or anyone else’s.
[doublepost=1531090581][/doublepost]

FaceId is so bad...far less flexible than TouchId.

It's so bad that I don't even want it despite the fact that it was given out as a free company phone.

Yet tens of millions of satisfied users seem to like it and society hasn’t fallen, and no one has produced any reports of any major issues or breaches with it that make it “so bad.” Oh well then, use a different phone or better yet just move to Android and be done with it as it seems you’ll really never be satisfied anyway.
[doublepost=1531091378][/doublepost]

These ads are less memorable and less artistic than the ones made by the ad agency Chiat\Day when Steve Jobs was CEO.

Tim Cook is such a clueless lump of mediocrity, that he has gotten rid of some of the most creative aspects of Apple. Cook got rid of Chiat\Day, which made the legendary “1984” (1983) ad, the “Think Different” (1997) ads, and the “Get a Mac” (2006) ads. Cook replaced Chiat\Day with Apple’s in-house ad agency. Now, Apple’s ads are cluttered, lack clarity, and just forgettable.

Steve Jobs is dead. Steve Jobs has been dead for a long time. Deal with it.

 

[dojoman]

What a terrible ad. His iPhone X was struggling to recognize his face in the low light.

FaceID even works in pitch black. Sounds like you’ve never used it.

 

[chromite]

These ads are less memorable and less artistic than the ones made by the ad agency Chiat\Day when Steve Jobs was CEO.

Tim Cook is such a clueless lump of mediocrity, that he has gotten rid of some of the most creative aspects of Apple. Cook got rid of Chiat\Day, which made the legendary “1984” (1983) ad, the “Think Different” (1997) ads, and the “Get a Mac” (2006) ads. Cook replaced Chiat\Day with Apple’s in-house ad agency. Now, Apple’s ads are cluttered, lack clarity, and just forgettable.

Ah, you must know that every time someone invokes Steve’s name in the defense of Apple, Planned Parenthood receives a donation. Thank you for helping make the world a better place.

 

[MDF314159265]

Steve Jobs is dead. Steve Jobs has been dead for a long time. Deal with it.

Doesn’t mean the ads need to suck.

 

[Sciomar]

The hate for Face ID still remains strong as it’s proven to work well. Yes there are situations where it fails but realistically, it works pretty damn well.

The vermin creep out in force to crap all over anything Apple related, some attempt to make themselves feel better with their purchase of a droid no doubt.

I was very skeptical about FaceID’s worth as I was an early adopter with the TouchID and had some issues with it unlocking. FaceID has proven itself very reliable, in low light and even when I’m wearing sunglasses. The next implementations are going to be even better and more secure I’m sure, as cameras and facial mapping software improves.

 

[Greenmeenie]

Apple ads are usually pretty great & very creative. But every once in awhile they are lame. This is one of the lame ones. Still, it’s infinitely better than their absolutely worst ad ever...the singing Frankenstein holiday one. Ugh. That one still makes me cringe.

 

[Juiceboy]

face idea works even when you've just had a workout or nervous. Touch ID is terribly inconvenient when you are even a bit sweaty, on your bicycle, Wearing gloves etc.

 

[KPandian1]

So, soon it will be all FaceId in the Apple zone! I have to lift the phone to my face, or look at it in some obvious way that takes away the stealth of surreptitiously waking my phone by touching a button. Say, at a boring lecture or conference.

 

[coltman75]

These ads are less memorable and less artistic than the ones made by the ad agency Chiat\Day when Steve Jobs was CEO.

Tim Cook is such a clueless lump of mediocrity, that he has gotten rid of some of the most creative aspects of Apple. Cook got rid of Chiat\Day, which made the legendary “1984” (1983) ad, the “Think Different” (1997) ads, and the “Get a Mac” (2006) ads. Cook replaced Chiat\Day with Apple’s in-house ad agency. Now, Apple’s ads are cluttered, lack clarity, and just forgettable.

Apple did not get rid of Chiat\Day, or any of the Chiat spinoff firms that are working for them. Apple’s in-house agency makes very few ads. Mostly just the ads presented at keynotes that have to be created before the products are launched.

Chiat\Day made the Spike Jonzie HomePod ad, their airpods Christmas ad, and others. Apple normally “competes” their internal team against Chiat\Day (their internal team being made up of mostly of TBWA/Chiat employees that they poached) but they still use Chiat.

 

[Mascots]

These ads are less memorable and less artistic than the ones made by the ad agency Chiat\Day when Steve Jobs was CEO.

Apple ads seem to be just as strong today.

I think had an ad like 1984 been released under Cook, I have no doubt you'd be flipping a table at how irrelevant and ridiculous it is. Can't please em all

 

[EdT]

A quick internet search says that no Android based Face ID is approved as a secure login for any bank, credit union or other high security app. Having a Face ID that will unlock a phone actually is 4 or more years old, but you won't find a bank or pharmacy app that will let you login using an Android Face ID. Android will offer one, probably within a year, but right now the number of secure apps that use Android Face ID is zero.

Here's an article about Android FaceID from March of this year: https://bgr.com/2018/03/25/face-id-on-android-iphone-x-rivals/

 

[44267547]

Terrible ad. Doesn't show how FaceID is better than touchID.

I liked it and I think Apple executed there goal in this ad. By the way, Were you going elaborate why you’re insinuating touch ID should even be relevant to this article when it’s about Face ID?