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Apple Shares New 'Memory' iPhone X Ad Promoting Face ID

Good of Apple to ‘share’ their new ad with macrumors. Not like like those others who keep their advertisements hidden..........:)
 
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I like it, finally an Apple ad that feels like an ad, with decent production and where it seems Apple actually spent some good money.

Only issue might be the message though, if face id is the latest and greatest to lure customers to buy iPhones it's a bit underwhelming. Like others were saying, touch ID solved the same issue 5 years ago, so it's not clear how life-changing face ID is actually, if it is at all.
 
Kaibelf said:
Your comment makes no sense as Face ID uses infrared and even in pitch black rooms would still not “struggle to recognize his face” or anyone else’s.
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Yet tens of millions of satisfied users seem to like it and society hasn’t fallen, and no one has produced any reports of any major issues or breaches with it that make it “so bad.” Oh well then, use a different phone or better yet just move to Android and be done with it as it seems you’ll really never be satisfied anyway.
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Steve Jobs is dead. Steve Jobs has been dead for a long time. Deal with it.
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And yet, nearly every reviewer agrees with me. Even Gruber, LOL.

That was easy. Care to try again?
 
macsrcool1234 said:
FaceId is so bad...far less flexible than TouchId.

It's so bad that I don't even want it despite the fact that it was given out as a free company phone.
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Nope. I was skeptical when I bought my X in December, thinking I'd probably return it. No way after 3-4 days of use. It's been far more reliable and flexible over TouchID.

No way I'd ever go back. The same is no doubt true with Apple.
 
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Face ID is creepy....no thanx. Hoping if there is a iPhone SE2 that it retain headphone jack, home button, and Touch ID.

If you ever needed to change how you access your device before biometrics, you could just change your password. Simple.
But these days you are stuck with a fingerprint or a face, neither of which you can change. Of course all the reasons for which you might have had to change a password in the past, don't apply to biometrics....or not.
 
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SeattleMoose said:
Face ID is creepy....no thanx. Hoping if there is a iPhone SE2 that it retain headphone jack, home button, and Touch ID.

If you ever needed to change how you access your device before biometrics, you could just change your password. Simple.
But these days you are stuck with a fingerprint or a face, neither of which you can change. Of course all the reasons for which you might have had to change a password in the past, don't apply to biometrics....or not.
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This is exactly what I want as well.
- No FaceID
- Headphone Jack
- Home Button
- Touch ID
- No Notch
- Flat edges

Basically a 4, with a 6s+ screen, in the size of an X. ¯\_(ツ)_/¯
 
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SeattleMoose said:
Face ID is creepy....no thanx. Hoping if there is a iPhone SE2 that it retain headphone jack, home button, and Touch ID.

If you ever needed to change how you access your device before biometrics, you could just change your password. Simple.
But these days you are stuck with a fingerprint or a face, neither of which you can change. Of course all the reasons for which you might have had to change a password in the past, don't apply to biometrics....or not.
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You can use a password of any complexity you like and never use touchid or faceid. That’s always been the case.
 
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EvilEvil said:
What a terrible ad. His iPhone X was struggling to recognize his face in the low light.
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Having used Face ID since November, ironically it works much better for me on a dark then say bright sunny days. Put it this way, it have never ever failed for me in a low light or dark.
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andreyush said:
TouchId can do the same thing. :D Just sayin'
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There are lot and lot of things that do the same thing.
What separates one from another is how they do it
A horse can take you from A to B
A bicycle can take you from A to B
A Train can take you from A to B
An Airplane can take you from A to B.
So essentially, they really do the same thing, take you from A to B, don't they?
Just saying....
 
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“What a terrible ad. His iPhone X was struggling to recognize his face in the low light.”


It’s clearly that you didn’t use it,and in this ad shows that you have to look with your eyes on the phone ,this is called attention awareness
 
SeaFox said:
A quiz show where you're allowed to use an Internet-connected device? Yeeeeeah...

Someone didn't think the basic premise of this through very well.

"Sir, your phone auto-filled in the answer for you. You passed the challenge!" :rolleyes:
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I am honestly shocked by the amount of people who have upvoted your comment.
Because it only shows that you (including these who upvoted you) either have not watched the add until the end or just didn't get it at all.
There was no Quiz Sir.... it was just a guy sat on some coffee place and everything you did see was playing into his head.
 
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RedGala said:
No. The only remarkable thing about the 1984 ad was that it was different from other ads at the time. Saying that Apple should be coasting on the victory of a certain genre of ads is ignorant to the fact that times and culture change. People don't want to see a lanky Mac actor making fun of a fat Windows actor to prove that Mac is better than Windows. Times have changed, and you should too.
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Yah, you see that's where you (and many others) misunderstood the Mac vs. PC ads. The "Mac" actor never made fun of the "Windows" actor. The Windows actor essentially did that to himself. Watch them again and you'll see this angle. To "make fun of" someone is an intentional act, and that was never the premise of the ads.
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BruceEBonus said:
My £250 64GB Dual Camera Huawei received a software update two days ago. “Oh yeah” I thought. “It does enough as it is. It’ll just be an incremental under-the-hood update again”. Looked under details. “Face Unlock”. Right. That’ll be amusing to see. How wrong I was. Bang on every time. Even upside down. It recognises immediately when the phone is picked up. No more button pressing. Great. And how much did this feature cost to add? Nothing. How much fuss was made of it? Nothing. How much disposable income do I have to justify buying the same features for four times more but with a ten times more shouty ad campaign? Nothing.

Very amusing and impressive production, Apple. I’ll give you that! But that’s all! ;)
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They say Mac fanatics drink the koolaid, but you just took a HUGE gulp of Huawei's drink. The feature may have worked, but there's very little substance proving how secure it is, as others have said. You were impressed by a security feature without any knowledge of it. Blind trust.
 
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Well, FaceID isn't the "actual" password, but the unlocking "key" of your iCloud Keychain..... which holds .... the password.
 
This advert has nothing to do with FaceID being better or more secure than TouchID it's simply Apple's push to train the public that come September the new iPhones will only ship with FaceID like it or not.
 
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I reckon i have to put my password in more times a day than FaceID recognises my face
It wont recognise me at an angle when im working at my desk or sat on my couch. I and many people I know have found it less handy than touchID
 
Touch ID is far more convenient than Face ID, and I took so many unwanted screenshots etc with poorly designed iPhone X buttons. Time Cook need to reshape his “DNA” and find his real “North Star” lol.
 
Naaaaak said:
Biometrics as a password is not security; it's convenience. They can be cloned / tricked. Once your biometric data is out there you cannot change it.

Apple selling Face ID with its "1 in a million" "security" is less security than a fixed 4-character password. 62^4 is 1 in 14 million possibilities at guessing (62 comes from 26 lower letters, 26 upper letters, and 10 numbers). You're 14 times more secure than FaceID if you use a 4 character password with mixed case letters and numbers.

Biometrics are usernames, not passwords.
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But you do have the option to use the alpha-numeric password on iOS devices if you feel like an MI5 agent, so not sure what this "drama" is all about!!
I use Face ID so when and if my phone falls on a wrong hands they can not easy get into it and as a bonus I don't have to type my password thousands of times a day and it autofills info just by me looking at it. If my phone would contain trade secrets or other stuff that would make me a target of highly skilled agents coming after me (picture MI Movies with Tom Cruise) then yes. ... I would definitely go for the password and a long one.
 
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