Apple Shares New Minute-Long Video Highlighting iPhone XS Features [Updated]

Discussion in ' News Discussion' started by MacRumors, Sep 14, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today shared a video focused on the iPhone XS, which is designed to offer up all of the details that you need to know about the new device in just 54 seconds.

    The short video runs through all of the features that distinguish the iPhone XS and iPhone XS Max from the previous-generation iPhone X.

    The video covers notable features like the 5.8 and 6.5-inch screen sizes, A12 Bionic chip, faster Face ID, IP68 water resistance, and more, with a list below.

    [*]Biggest screen on an iPhone ever
    [*]Super durable all-glass design
    [*]More water and dust resistant
    [*]Now in Gold
    [*]Face ID is even more advanced
    [*]Dual cameras are smarter
    [*]Depth control
    [*]Highest quality video
    [*]Smartest and most powerful chip in an iPhone
    [*]Faster wireless charging
    [*]Gigabit LTE
    [*]Wider stereo sound

    The video wraps up with the tagline "It's not just one amazing iPhone, it's two.

    This is the second quick summary style video that Apple has done, and it follows a two minute video that was published following Apple's event, wrapping up everything that was announced in 108 seconds.

    These quick videos offer up a useful way for Apple to share all of the new features in the iPhone XS and iPhone XS Max in a short period of time, making them ideal for commercials and use on social media. We may see more of these videos in the future as Apple continues advertising the new 2018 iPhone and Apple Watch models.

    Apple's iPhone XS and iPhone XS Max were announced earlier this week, and are now available for pre-order from Apple's online store. Both devices are set to be launched next week, on Friday, September 21.

    Update: Apple has also shared a new "Shot on iPhone XS" video highlighting the video-capturing capabilities of the iPhone XS and iPhone XS Max with a video experiment that uses sound, slo-mo, time-lapse, and 4k video to capture scenes of water, fire, metal and light.

    Update 2: Apple on Saturday shared another iPhone XS and XS Max video highlighting the 5.8 and 6.5-inch displays of the two devices.

    Article Link: Apple Shares New Minute-Long Video Highlighting iPhone XS Features [Updated]
  2. CheesePuff macrumors 6502

    Sep 3, 2008
    Southwest Florida, USA
    What's with the faster wireless charging? It supports > 7.5W?
  3. jml1982 macrumors newbie


    Aug 31, 2015
    It's nice, but it's too expensive... I guess I'll upgrade like I do with my computers now, use it till it dies, they are basically the same price now.
  4. jent macrumors 6502a


    Mar 31, 2010
    What are the LTE improvements compared to the X?
  5. Villarrealadrian macrumors member

    Aug 13, 2016
  6. WannaGoMac macrumors 68020


    Feb 11, 2007
    "wider stereo sound"

    Apple's hanging out with Monster Cables now
  7. KidAKidB macrumors 6502


    Oct 1, 2014
    It costs the price of two.
  8. ckhris1613 macrumors regular

    Mar 5, 2009
    Too expensive to upgrade, Ill be hanging on to what I have for a while. Hell... flip phones are looking better and better everytime samsung and apple have new phones that are over priced.
  9. Return Zero macrumors 6502a

    Return Zero

    Oct 2, 2013
    Big thing for me is the IP68 rating. The X was actually a step back from the 7 and 8 in terms of water resistance, if you look at most of the anecdotal evidence.
  10. gigapocket1 macrumors 65816

    Mar 15, 2009
  11. roland.g macrumors 603


    Apr 11, 2005
    One mile up and soaring
    That’s a pretty slick vid. Keeping my 2017 X for another year. This year Series 4.
  12. pkahleeb macrumors regular


    Sep 14, 2016
    Does anyone know anything about the “Gigabit LTE” that comes with the iPhone Xs and Xs Max? I found the iPhone X and all of the iPhones that moved away from Qualcomm modems to provide dreadful speeds and coverage. Where I used to get 4 or 5 bars, I now get 1 or 2 most of the time with speeds far lower than they should be.

    Could this new chip that the new phones are using solve that? If so, that alone would be the upgrade.
  13. mrzz Suspended

    Mar 25, 2017
    it looked like a last year's ad .. practically nothing worth upgrade and the bigger one brutally expensive. furtermore the "dual sim" is literally a joke for majority of users
  14. bashman macrumors newbie

    Sep 12, 2016
    I'll stick with my iPhone 7 and iOS 10.3.3 thank you.
  15. The_Grifter macrumors newbie

    Jul 7, 2015
    Yep. This right here. When the phone costs the same as a MacBook Pro, it's time to treat it like a MacBook Pro purchase.
  16. TigerWoodsIV macrumors 6502a

    Apr 3, 2010
    Yeah that was my takeaway. I don't recall seeing that anywhere.
  17. yaxomoxay macrumors 68020


    Mar 3, 2010
    I am very undecided about my wife’s phone. I think I’ll stick with the X for one or two more years. She has a 7, it works but the camera is definitely inferior to the X’s/XS’s, and I really like FaceID. Very very undecided.
  18. givemeanapple macrumors Demi-God


    Oct 2, 2016
    Alright but what's new here besides the expensive price?
  19. Wig321 macrumors member

    Sep 13, 2018
    Rubbish update this year. First time I've not upgraded since the 4
  20. bbednarz macrumors 6502a


    Nov 16, 2017
    If you already have a X then there probably isn't much of a reason to upgrade. It isn't hard to see that this market has all but fully matured. Look for the watch to be the device that seems big upgrades year over year. How is dual sim literally a joke? For people with personal and work phones that is a HUGE plus.
  21. Peperino macrumors 6502


    Nov 2, 2016
  22. javco macrumors member

    May 10, 2011
    the video convinced me that the sacrifice is worth it. Now selling one of my kidneys if someone is interested.

    Attached Files:

  23. vegetassj4 macrumors regular


    Oct 16, 2014
  24. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
    I've also seen the faster wireless charging thing on their website but neither there nor in this video have they actually quantified it in any way. Is it like a minute faster or what? Charges to 51% in 30 minutes? So ambiguous and because of that I'm quite skeptical. We'll see next week.
  25. PickUrPoison, Sep 14, 2018
    Last edited: Sep 18, 2018

    PickUrPoison macrumors 68020

    Sep 12, 2017
    Sunnyvale, CA
    The XS offers quite a few upgrades over last year’s X: 4GB RAM (increased from 3GB), better camera with a new sensor, new image signal processor, improved display (10 bit HDR?), improved sound, gold color option, IP68 water resistance, Dual SIM capability, faster FaceID, faster wireless charging, faster CPU, up to 50% faster GPU and the machine learning neural engine co-processor goes from 2-core/600 billion operations per second to an amazing 8-core/5 trillion ops per sec—over 7x faster.

    Also: stronger glass, better battery life, stereo video recording via 4 microphones, more frequency bands (including T-Mobile's 600 MHz LTE Band 71) and maybe the best upgrade of all: a faster “gigabit class” cellular radio.

    The new 4x4 MIMO LTE radio is quite a nice upgrade, and it alone may make the XS a must-have upgrade for some. In recent tests, the average download speeds more than doubled and upload speeds increased by 50% (for US carriers AT&T, T-Mobile and Verizon) for the XS compared to last year’s X.

    Lots of improvements, with no increase in price. Also available for an extra $100 is a 6.5” display, instead of last year’s 5.8”. And a $200 upgrade to 512GB is now available as well, for those who need half a terabyte of storage on their phone.

    So what exactly were you expecting that would change your opinion of the XS being a “rubbish upgrade”?

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