Apple Shares New 'Pairing,' 'Siri' and 'Notes' AirPods Ads

Discussion in ' News Discussion' started by MacRumors, Jan 14, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today shared three ads highlighting the newly-released AirPods on its YouTube channel. Two of the ads are focused on AirPod features, like Siri and instant pairing, and star dancer Lil Buck while the third ad is centered on showcasing the device's design.

    In "Pairing," Lil Buck simply flips open the AirPods charging case and watches them instantly pair with his iPhone 7. He then proceeds to dance on the side of a car as the camera zooms in. Eventually, Apple's "Practically Magic" iPhone 7 slogan pops on screen.

    In "Siri," Lil Buck double taps an AirPod to activate Siri and then asks her to play a song. She does, and the man proceeds to dance on the street before dancing on the side of a wall.

    In the final ad, "Notes," the AirPods are used as musical notes on a black background playing the piano part of Marian Hill's "Down." The ad eventually cuts to a quick shot of an AirPod charging case opening and the AirPods pairing to an iPhone.

    All three ads feature the song "Down" from Marian Hill. They are the first set of ads for the AirPods, although all of them also make sure to include mentions of iPhone 7. "Pairing" and "Siri" are the only two that use iPhone 7's "Practically Magic" slogan.

    Apple also uploaded a new Apple Watch Series 2 ad to its YouTube channel called "Close Your Rings." The ad features three people exercising and trying to complete their daily move, exercise and stand goals, one of the more popular fitness features on the Apple Watch.

    Update: Apple has uploaded a fifth AirPods video, entitled "Stroll." The new video is the longest in the AirPods ad series at one minute, and it features the same general theme as the other videos.

    Article Link: Apple Shares New 'Pairing,' 'Siri' and 'Notes' AirPods Ads
  2. ideal.dreams macrumors 68020


    Jul 19, 2010
    Definitely not a fan of the ads for the AirPods. Apple Watch one is nice though.
  3. itsLouieV macrumors regular


    Oct 21, 2010
  4. Wackery macrumors 6502a

    Feb 1, 2015
    the only thing magical about apple now a days are their ads and their astronomical prices
  5. nav92 macrumors member


    Feb 25, 2013
  6. Appleaker macrumors 68020

    Jun 13, 2016
    The AirPod ads are good but not effective enough to make people want to buy them.

    Also, I wonder if the AirPods were designed for the notes ad..
  7. Larry The L Suspended

    Jun 9, 2016
    Let's just save everyone the trouble:
    1. These are not features I want
    2. Tim Cook must go
    3. Apple is going downhill with useless products and no innovation.
    etc, etc

    Imagine if we start every thread this way, we could save a lot of unnecessary posting. Feel free to add your favorite message is despair and apple hate.
    --- Post Merged, Jan 14, 2017 ---
    These are good ads. I love my airpods. If I was looking to buy the airpods, these ads would certain encourage me to do so. In general Apple ads are terrific.
  8. jgelin macrumors 6502a


    Jul 30, 2015
    St Petersburg, FL
    As always apple marketing delivers. Great advertising.
  9. lightmyway macrumors member


    Jan 11, 2007
    Interesting how these ads further the popular misconception that AirPods are only compatible with iPhone 7.
  10. RF9 macrumors regular

    Jul 8, 2008
    Wow, haters are gonna. Airpods are one of the chepest WIRELESSS eabuds on the market. Yes people want them. On running forums they're all talking about how great they are and how they want to get them.
    IDK about these ada but the product seems tonsell itself. I have them and I think they're great.
  11. bluush macrumors 6502

    Apr 20, 2007
    Now you get to charge your phone *and* your headphones! PRACTICALLY MAGIC!
  12. Apple 26.2 macrumors 6502a

    Apple 26.2

    Jan 1, 2011
    What up, 212?!
    I haven't tried Airpods on yet, but if they stay in my ears while running or working out, I think I'll get them.
  13. Precision Gem macrumors 6502

    Precision Gem

    Jun 3, 2015
    People must be buying them, the stores are always sold out. Your statement must be false news.
  14. bluush macrumors 6502

    Apr 20, 2007
    Catchphrase-y! But you're doing it wrong.
  15. Tom620 macrumors newbie

    Jul 3, 2011
    A lot of black people in the ads, but not in the top management of Apple.
  16. CharlesShaw macrumors 6502a


    May 8, 2015
    The ads are good, as usual. The photos of models wearing AirPods on Apple's web site are simply exquisite.
  17. iDento macrumors 6502


    Sep 8, 2011
    iCloud Servers
    Charge it at night.

    Problem solved.
  18. brunosh macrumors regular


    May 14, 2014
    What were you expecting? A Galaxy pairing with the airpods? Of course they would use their flagship product!
  19. pat500000 macrumors G3


    Jun 3, 2015
    Guy dancing,"oh **** I lost my airpods..." (falls off)"
  20. GubbyMan macrumors 6502


    Apr 3, 2011
  21. twocents macrumors regular


    Mar 31, 2016
    California, USA
    Interesting cause I was thinking about how that could be for diversity, but probably more to have them stand out by contrasting the glossy white with their skin color. Now if only Apple made them in black...
  22. coolfactor macrumors 68040

    Jul 29, 2002
    Vancouver, BC CANADA
    I feel the complete opposite. I thought the AirPod ads were for creative and expressive, while the Apple Watch add had me asking "what is this about?". Didn't feel like an Apple ad.

    I love how they used the AirPods as musical notes in that third ad! That's genius! And the guy dancing on the side of the car... wicked! Apple is taking their ads up a notch. Simple and catchy.
  23. its93rc macrumors 6502


    Feb 8, 2012
    Austin, Texas
    I love the 'notes' spot. As for the AirPods, I adore mine and I was not expecting to because the case seemed annoying to carry, but it's actually my favorite part of the package. It's light but it doesn't feel cheap, and the AirPods sound decent for the price and portability. (I just wish they were sweat-proof.)
  24. coolfactor macrumors 68040

    Jul 29, 2002
    Vancouver, BC CANADA
    Nice! I can see where Apple is going with this.... small stories. TV series next.
  25. lexususer macrumors newbie

    Apr 22, 2015
    Love my airpods.. have had them for about a week now. No issues with charging, they don't fall out, unless I really try to make them. Connections are great, sound quality is pretty good, and calls are decent.

    My only complaint, just like the earpods always have, that after about 30 min of wearing them, they hurt my ears... something about the way they are shaped, or the hard plastic, just hurts the inside of my ears.

    I've been trying to ignore it, hoping that maybe i'll get used to it, because the airpods are so convenient, I really like how I can make calls/listen to music using just one of them while i'm at work, and just switch them out when i need to charge them. I like the case, its light and charges pretty fast, using siri isn't as awkward as I thought it was going to be. There are a lot of co workers of mine that use dictation to send text messages already so its not like im the only one talking out loud here.

    Maybe ill get used to the pain, its one small gripe.. and before, i would just use different headphones so maybe Im just not used to it yet.

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