Apple Shares New 'Unlock' iPhone X Ad Demonstrating Face ID

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 16, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    Apple this afternoon uploaded a new iPhone X video to its YouTube channel, which is designed to show off Face ID, the facial recognition feature of the iPhone X.

    In the humorous video, which appears to take place at a high school, using Face ID on the iPhone X causes everything in the surrounding area to unlock, including lockers, cabinets, doors, and more, with items flying everywhere.


    Apple has shared several video ads focused on the iPhone X, including short tutorials and demonstrations of features like Face ID, Animoji, Portrait Mode, and Portrait Lighting.

    This minute-long video will likely be aired on television in the coming days and weeks.

    Article Link: Apple Shares New 'Unlock' iPhone X Ad Demonstrating Face ID
     
  2. ruchern, Mar 16, 2018
    Last edited: Mar 16, 2018

    ruchern macrumors regular

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    #2
    Grouped notification made an appearance near the end of the video (0:50)
     
  3. keysofanxiety macrumors 604

    keysofanxiety

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    #3
    Cool advert. Pretty much how I still feel when using the X. What a phone. :D
     
  4. alex00100 macrumors 6502

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    #4
    This is a really cool one! Order your kid an iPhone X now!
     
  5. iTom501 macrumors member

    iTom501

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    #5
    This is the first time the iPhone didn't show 9:41 on the lock screen :eek:
     
  6. Avieshek, Mar 16, 2018
    Last edited: Mar 16, 2018

    Avieshek Suspended

    Avieshek

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    #6
    This video by Apple demonstrates how Face ID is not secure. :D..

    A random girl could unlock your locker and mess up your life.
     
  7. now i see it macrumors 68000

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    #7
    To think that a committee of people at Apple watched this thing and said - "Yeah, that's great. Upload it".
     
  8. SamGabbay macrumors 6502a

    SamGabbay

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    #8
    Too bad FaceID doesn’t work upside down.
     

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  9. shurcooL macrumors 6502a

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  10. sanosmi macrumors newbie

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    #10
    This ad demonstrates how far the Apple brand has fallen. I love Apple. But what happened the ads that expressed the importance of technologies such as Siri, TouchID and now FaceID. For example ads that show how Siri can help in an emergency situation. This ad expresses disorder.. from a brand that used to stand for perfection down to the packing material used for the boxing of each product.
     
  11. ThomasJL, Mar 16, 2018
    Last edited: Mar 16, 2018

    ThomasJL macrumors 6502a

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    Ever since Steve Jobs passed away and that clueless MBA suit Tim Cook has been CEO, Apple’s ads have been both forgettable and filled with clutter. That’s because that mediocre hack Cook got rid of Jobs’s decades-long practice of using TWBA\Chiat\Day (one of the best ad agencies on the planet, the same agency that did the legendary “1984” commercial and the “Get a Mac” campaign) and instead decided to create Apple’s ads in-house.
     
  12. BasicGreatGuy Contributor

    BasicGreatGuy

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    #12
    Good video. Much better than the last set to win over Android users.
     
  13. Xavier macrumors 68030

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    #13
    She was kind of a menace to that school.

    Jokes aside, that was a fun ad right from the start!
     
  14. Zaft macrumors 68040

    Zaft

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  15. BasicGreatGuy Contributor

    BasicGreatGuy

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    #15
    It is supposed to be a humorous video, not a 'tech-based to address a lot of different questions and needs' video.
     
  16. meaning-matters macrumors 6502

    meaning-matters

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    #16
    Apple should make adds for the same stuff over and over again?
     
  17. BasicGreatGuy Contributor

    BasicGreatGuy

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    #17
    We await your video submission on YouTube.
     
  18. maverick2007 macrumors regular

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    #18
    Nice innovation in Ad Tim! Appreciate it. Now focus on real innovation for customers.
     
  19. Menopause macrumors 6502a

    Menopause

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    #19
    Right. Now try lying down on the bed and holding iPhone X at half an arm's length, as you normally would lying down.

    "iPhone X has crapped its pants. Your passcode is required to enable FaceID. Please don't tell Tim Cook, he's busy with social justice."
     
  20. AngerDanger macrumors 68040

    AngerDanger

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    Offbeat, quirky, and energetic. Fellow MR readers aren't gonna like this…
     
  21. araadt macrumors newbie

    araadt

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    #21
    I'm not sure I want FaceID anymore. Cleanup seems like a lot of work.
     
  22. MarkB786 macrumors 6502

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  23. araadt macrumors newbie

    araadt

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    #23
    You're thinking too hard.
     
  24. ApostolisApo macrumors member

    ApostolisApo

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    #24
    wow
     
  25. filmantopia macrumors 6502a

    filmantopia

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    #25
    Doomed!!!

    One day you (or somebody) will say this again almost verbatim, and use this ad as an example of when Apple was great.
     

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