Was coming here to say nearly the same.
Stylistically, it's a very different approach for Apple. Less direct. More fun. #refreshing
How soon before Tim catches heat for having fun?
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Apple Shares New 'Unlock' iPhone X Ad Demonstrating Face ID
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Stylistically, it's a very different approach for Apple. Less direct. More fun. #refreshing
How soon before Tim catches heat for having fun?
Looks like you were 40 comments too late.
Um... Could you provide more detail about what exactly makes this ad so good?
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Doubtful, very doubtful. The FaceID feature is so underwhelming that Apple has to pump it up with a lot of nonsense and noise in this ad.
Why bother with a graybox when other people can unlock your iPhone?
At best this guy has to get a new iPhone if he gets a new girlfriend and at worst, if it's stored on iCloud, the old girlfriend will be able unlock all his future iPhones after they're long broken up.
That magic spark Apple once had died with Jobs. From their not-so-special-anymore ads, to their cluttered product line, to their buggy mess of an OS, to their lack of attention to detail (the way the notch is handled and the fact that it even exists in the first place). Steve cared about the smallest details, the guy rang up a designer in the early hours of the morning because of the second ‘O’ in Google slightly being the wrong shade of Yellow for cripes sake. All of that passionate care and attention to detail is mostly gone now (there are still glimmers of it here and there), and it shows.
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Except, all the evidence suggests Tim Cook is doing exceptionally well, and Apples inhouse adverts are driving record sales amongst their products.
So your opinion is, in fact, easily falsifiable.
The world and Apple is in a very different place right now than when Steve left it. Android phones are solid competitors to the iPhone, and the industry is more competitive than ever. Each passing year people expect ever further levels of perfection from every aspect of their phone. So this compounds into two fracture points, 1) You have to do more and do it quicker to stay relevant, and 2) The better things get, the harder it is to improve them. It is easy to look back and say everything was better under Steve, but was it really? The iPad launched with a near identical UI to the iPhone with little to nothing in the way of additional features, this was bad. The iPhone took multiple generations to finally get a good camera, this was also bad. How about antennagate ? this is remarkably *big* mistake that Steve as CEO ultimately was responsible for. We have not seen anything on that scale of 'fail' under Tim Cook. Tim has year after year delivered market leading products, with incredible consumer satisfaction and ever growing sales. We have amazing tech like Face ID that just a few years ago sat in something twice the size of a phone (see Kinect). The guy deserves more credit than people give him.
Steve was a great guy and a prolific innovator, but he was not perfect, and nor was the Apple he commanded.
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A lot of times when others use the word “innovation”In the context you did, they truly don’t understand what it means, let alone you are likely looking for reason to disparage against Apple regardless. But this ad doesn’t take away from how Face ID is a game changer.
That’s one message with one time stamp, just written with line breaks in it.
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Excellent ad, gets right to the point in an entertaining way. I totally wish I could open other things just by looking at them!
So no one finds an ad for a security feature of a computing device that shows a girl accessing and trashing other people’s lockers (evidently telepathically) to be a little odd? To me it seems like a malicious user (girl) is gaining unauthorized access to property and making a mess.
I haven't had any issues with my X when lying down, even in the low light/dark situations.
The iPhone X actually works amazingly well in low light conditions when unlocking. I think it has to be one of the strongest features that doesn’t seem to be a problem than most thought it would be before the iPhone X launched.
When she unlocked the balls, I said, "THERE'S THE INNUENDO!"
And I was satisfied knowing they wouldn't disappoint.
And I was satisfied knowing they wouldn't disappoint.
this ad and Welcome Home by Spyke Jones are two of Apple's greatest ads in many years in my opinion. They are visually captivating, and very imaginative in their concepts. I think Apple's ad team is finally back 
I'm surprised how many people liked that ad — probably for the same reason I'm surprised how many people liked Transformers. Apple shows off a secure & seamless technology works my conflating it with uncontrolled chaos, destruction of property, and invasion of privacy. This is a terrible terrible commercial people. "Oh, but it was fun to watch..."
The iPad still has basically the same UI as the iPhone. It’s unfair to say it lacked features back then because naturally over time more and more features are added, which they have been without Jobs’ presence. If he was still here we’d have been getting all the features we have today, just like we did from iOS 1-5 and Mac OS X 10.0-10.7, and I’m willing to bet without all the bugs of iOS 11 if he was still at the helm.
As for the iPhone taking more generations to get a good camera; again, that’s due to it advancing over time. That’s hardly his fault, it’s simple due to the progression of the tech involved. The iPhone 4 had the best smartphone camera back then which he was involved in.
I’ll give you antennagate, although I still feel that was blown way out of proportion. There’s people who continued to use their iPhone 4’s years after that incident.
FaceID is great although not quite there yet, haven’t used the Apple Watch but have heard some good things, heard great things about the AirPods. I give Cook credit, I’m not trying to paint him as a bad guy, there’s been some good things released under him. I just think that his lack of involvement in the products which Jobs obsessed over is effecting the overall quality of the hardware and software. Tim Cook isn’t a product guy I know, but my point still stands.
Also, Cook has made some pretty bad decisions which he felt was right at the time, like firing Scott Forstall due to wanting a “peaceful & harmonious working environment”. I still think that was one of his biggest mistakes because their software quality really has only detoriated since, not feature-wise but quality-wise. You need some friction to bring out the best in each other which Cook just doesn’t get. Jobs understood this with a quote somewhere saying how the Beatles were all very different with conflicting opinions about their music, they didn’t get along a lot of the time but still churned out the best music as a group. So this whole harmonious working environment is BS to me and it shows it isn’t working with their quality issues these days.
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LMAO at disorder. No one can please everyone. There's always like a mere mortal like you. Anyway, it's a catchy fun ad and features FACE ID. That's what you'll feel when you have the X. That ad works!
Like this ad shows, unlocking something every time you look at it isn’t always desirable. At least not for me. In the end, the difference between Face ID and Touch ID is literally only where you place your thumb, and both have their advantages and disadvantages.
You know all that happens with Touch ID too?
You know all that happens with Touch ID too?
This is exactly the kind of quality control I’m talking about. The fact that they even let this happen in the first place, let alone allow it to be shown in their damn ad, only confirms to me that they just don’t care about attention to detail anymore. It is amateur level stuff that you would expect from a company like Microsoft, yet even they don’t allow things like this to slip. And people say I whine about their software too much, replying with things like: “Who cares? Nobody is going to notice it anyway”. That’s not the damn point. It’s the attitude that Apple fans have these days which I’ve experienced on this site and Reddit. Apple no longer cares about small details so why should they? They used to be one of the only tech companies to sweat the details which is what made them special in the first place. Now that they don’t they are no longer as special as they once were. They are just like any other tech company.
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Just bad.....
It funny but not informative for an average person interested in an iPhone X or who want to know more about the face id vs touch id...
And in the last shot, the boys " necklace lock " came off after she glanced at him from behind...
Does the iPhone X have a Face ID on the back of the phone too???
It funny but not informative for an average person interested in an iPhone X or who want to know more about the face id vs touch id...
And in the last shot, the boys " necklace lock " came off after she glanced at him from behind...
Does the iPhone X have a Face ID on the back of the phone too???
Google Nexus... 6 years ago (video posted); 2011.
Yet "everyone copies Apple"? Wasn't 2011 about the same time the iPhone got copy & paste finally? lol
Yet "everyone copies Apple"? Wasn't 2011 about the same time the iPhone got copy & paste finally? lol
So your one of those people that thinks their opinion is right? stop it.