Apple Shares New Videos Highlighting What You Can Do With an iPad Pro

[citysnaps]

I never said you cannot do many light tasks on an iPad and I also say that an iPad can meet the needs of most people. Those people do not have to be very efficient.
What I am saying is that the iPad is not going to unsurp the computer workhorses.

People like you paint a picture that iPads can replace the computer but never mention the small print that it can only replace those with light workflows.

You are arguing with the wrong people trying to split hairs.

"What I am saying is that the iPad is not going to unsurp the computer workhorses."

Nice straw man. No one...me, Tim Cook, or anybody on this forum is saying that.


"People like you paint a picture that iPads can replace the computer but never mention the small print that it can only replace those with light workflows."

Now that's a real hoot. I've never said that. Feel free to go back thousands of posts if you care to. Truth and facts matter. You conveniently leave out the "...for many people." Rather disingenuous.
[doublepost=1547999498][/doublepost]

I always find it funny when people say "think beyond yourself" erm no I am the customer; the company (Apple) should be addressing me. It's their job to serve the customer (which in this case is me)

Got it. You're special. The other 200+ million customers Apple is building products for don't matter.

 

[Zdigital2015]

Then, Apple should optimize macOS for touch interface on such Mac tablet. When I said USB port, I meant it (read, fully-functional one, as the one in the Mac). But those are just some examples. What I want is a full Mac computer in a tablet. Otherwise, the iPad is a deal breaker!

Unfortunately, for you and others who share your desire, Apple has shown zero interest in optimizing macOS for touch, much less putting it into a tablet. For better or worse they are committed to iOS and the iPad.

 

[Rob_2811]

"What I am saying is that the iPad is not going to unsurp the computer workhorses."

Nice straw man. No one...me, Tim Cook, or anybody on this forum is saying that.

Hmmm..

In an interview with The Telegraph published Tuesday, Apple CEO Tim Cook foresaw the end of the PC era, but also touched on a variety of other topics, including encryption, Apple Watch sales and the possibility of the company making an entirely new medical device.

“I think if you’re looking at a PC, why would you buy a PC anymore," Cook said.

https://mashable.com/2015/11/10/apple-tim-cook-why-buy-a-pc/?europe=true

 

[citysnaps]

Hmmm..




https://mashable.com/2015/11/10/apple-tim-cook-why-buy-a-pc/?europe=true

And in many other Tim Cook quotes he's said an iPad can replace a computer for many people.

 

[Rob_2811]

And in many other Tim Cook quotes he's said an iPad can replace a computer for many people.

And in this one he's asking why anybody would buy a PC? A question that has got about a hundred answers.

The funny thing is that quote is from 2015, you couldn't even drag and drop on an iPad then, about as basic a productivity task as it gets really.

 

[Tapiture]

When you're 9.7" Pro can do everything they show....

 

[rowspaxe]

Also, have you seen what people are doing with LumaFusion? I'd call it very detailed video work.

Luma is fine; Doing extensive video editing with the pencil is insane

 

[Rob_2811]

Luma is fine; Doing extensive video editing with the pencil is insane

Yeah, I cannot fathom how people fail to understand this.

The fact that something is possible on an iPad is immaterial, the question should be is it efficient.

 

[Glockworkorange]

Hmm, either use the smart keyboard or use a portable bluetooth keyboard like Apple Magic Keyboard2 (I use this option). Still way more portable than a laptop, and flexible to both reading and writing tasks. When you connect to an external keyboard, you have a large scope while typing. It does not sound that convenient but the actual experience is great, and better than a laptop in my opinion.

I have the smart keyboard. It's fine for minor Word and email use. Heavy use? Not great.

 

[WatchFromAfar]

"What I am saying is that the iPad is not going to unsurp the computer workhorses."

Nice straw man. No one...me, Tim Cook, or anybody on this forum is saying that.


"People like you paint a picture that iPads can replace the computer but never mention the small print that it can only replace those with light workflows."

Now that's a real hoot. I've never said that. Feel free to go back thousands of posts if you care to. Truth and facts matter. You conveniently leave out the "...for many people." Rather disingenuous.
[doublepost=1547999498][/doublepost]

no you don't get it "The other 200+ million customers" should have their needs addressed by Apple (the company servicing them) (unless Apple doesnt want them

 

[DragoniteD]

I have the smart keyboard. It's fine for minor Word and email use. Heavy use? Not great.

You probably have not taken fully advantage of the shortcuts? To me the Apple Magic Keyboard 2 with the new iPad Pro can accommodate relative heavy typing work (5~10 hours a day). Also, it is a portable solution when outside, I always work on computer at home/office/lab. To me my MacBook Pro 2016 is probably gonna be my last personal laptop. It is likely that I will use the iPad + desktop combination in the future.

 

[Romeo_Nightfall]

I bet the videos are pretty short, cant do much

NOt short, because they repeat content, haha

 

[CrystalQuest76]

Luma is fine; Doing extensive video editing with the pencil is insane

Check out these impressive videos entirely edited in LumaFusion. It all about an individual's willingness to work with the tools at hand and their learning of a tools capabilities and most importantly IMAGINATION.
https://forums.luma-touch.com/viewforum.php?f=9

Obviously this is a tool that would not be appropriate for editing a network tv show or movie.

 

[rowspaxe]

Check out these impressive videos entirely edited in LumaFusion. It all about an individual's willingness to work with the tools at hand and their learning of a tools capabilities and most importantly IMAGINATION.
https://forums.luma-touch.com/viewforum.php?f=9

Obviously this is a tool that would not be appropriate for editing a network tv show or movie.

Yes, everything done on the ipad is about kludgey work arounds
by brand enthusiasts (except art). Complex video editing without a mouse
is a disaster. Productivity is not about IMAGINATION, its about efficient tools.

 

[Soi Dog]

I continue to be amazed how so many people think that because an iPad doesn't meet their needs for a computing device, then it can't possibly meet the computing needs of many of Apple's customer base. That's very narcissistic.

Not everyone in Apple's extremely broad customer base needs to run Photoshop, MATLAB, FCP-X, Maschine, Autocad, Mathematica, Maya, Lightroom, etc, etc.

Rather, Apple's customer base is very diverse. Many just need a device that can be used to send and receive email, surf the web, manage an appointment calendar with reminders, write some letters/notes, read a book, watch an occasional movie, edit and manage some photos, put together a home budget spreadsheet, edit a home movie with iMovie, plan a trip, listen to music, manage a contacts address book, read some pdf documents, listen to a podcast, send and receive some messages, play some games, watch the news, do some calculations, check the weather, engage their home automation setup, make some sketches, and on and on and on.

And for those many many Apple customers...an iPad meets their needs, is easy to engage and use, is relatively compact, and is an ideal computer.

EDIT. Sorry but long respons disappeared on send. But in short I can do that on my old iPad2 and expect more on what can be done on new iPad pros. The iOS file system or lack off is the big problem

 

[PickUrPoison]

Cloud computing usually refers to using thin clients on site attached to a row of localized machines serving dozens of clients. This isn't different than having a small render farm in-house connected via network to individual clients. Thin clients still cost quite a bit and still need some individual components. They often only lack a hard drive. Much of the size is reduced because the PSU is a large brick adapter with cord, like a laptop's but more powerful. There's also cloud computing which would refer to stuff like automatic upload to S3 storage buckets. The cloud encompassing the phrase cloud computing brings on more confusion because it's become a very generalized term.

Cloud rendering, which is what you were trying to refer to, isn't very cost effective even for large studios unless they're being constantly used. They also pose a security risk. You're also sharing compute time. What you're referring to isn't remotely new either. Tablets simply cannot go full throttle like a desktop can. The latter doesn't easily thermally throttle back because there are active cooling measures involves. Amazon EC2, which is infinitely cheaper than the competition, can cost a fortune to run for large compute basis. Render farm companies offer an edge in terms of usability and security because Amazon is a cloud services provider; what you choose to do with their services is up to you as there's no tailor made solution to an industry. Farms are often cheaper in the long run, but you can run into problems. A small production company may pay anywhere from hundreds to thousands a month depending on their workload and scheduled tasks.

Think beyond your particular use case. Like I said, “certainly there are plenty of applications where tablet computers aren’t appropriate.”

That tablets aren’t able to replace traditional computers for video production isn’t relevant to the fact that iPads have replaced desktops/laptops for a significant number of users.
[doublepost=1548019251][/doublepost]

Yes, who knew that when laptops reached feature and speed parity with large desktops, they'd increase in usage while desktops went down in usage. Go grab a workstation laptop from 2008. It'll weight close to 8 lb. Go grab a Xeon workstation laptop by HP right now, it's as slim as any highend laptop, and weighs considerably less, and has better battery.

Second, your image also shows an uptick in tablets, which defeats my earlier point until you realize that tablets have become incredibly common, and can be had for as low as $40 for a low-end product. This doesn't support your argument at all. A Kindle e-reader, not the Fire, is also considered a tablet. But I won't be editing videos with a Voyage.

You missed the fact that desktops/laptops combined—traditional computers—have decreased from 350 million a year in 2010-2012 to 250 million currently. There are plenty of users who find tablet computers sufficient for their computing needs; your use case isn’t relevant to them.

The iPad changed the way people compute. Deal with it.

 

[Rob_2811]

The iPhone changed the way people compute. Deal with it.

More accurate.

 

[9081094]

People need to remember that they are not necessarily the target market for the advertisement. The members here tend to be more tech-savvy, and more comfortable with complexity and power.

What the ipad brings to the market is the ability to streamline all these otherwise complex tasks for the normal everyday person.

I can share a personal anecdote of how I had fun with my iPad Pro at work this week. As a teacher, I was tasked with creating a roster of the students in my form class, complete with names and mugshots.

So what I did was use my ipad to take photos of each of my 40 students, crop them in the photos app, then insert them one by one into the supplied PowerPoint template. This last step was made easier by the use of split-screen (PowerPoint and photos running side-by-side) and drag-and-drop.

Finally, export it as a pdf to Dropbox, and emailing the final file (over 50 mb) to my year head using mail drop in the stock mail app.

It’s not an exactly complicated task, but there are numerous steps involved, and it’s ultimately easier when you are able to do it all on one device, compared to fiddling with a smartphone and laptop. Already, I see my colleagues struggling to import their photos to their work-issued windows laptop, or resorting to emailing the photos to themselves or uploading to google photos (which is still an extra step).

That’s what the ipad represents - an integrated solution which just works right out of the box.

You can do the same on an $ 100 tablet. If Apple wants to be noticed with an $ 800+ tablet, it needs to offer possibilities that justifies the price. As it’s just a phone OS, with no special capabilities it doesn’t offer compelling reasons to sell. The things you mentioned are all possible with the chrome books at a fraction of the price. No wonder Apple has lost the educational market to the chrome books.

 

[CE3]

Pretty slick!

 

[9081094]

"Pro" is just a marketing term.

Yep, unfortunately just like the rest of Apples products these days. All marketing with little substance.

I really wish iOS 13 will make up those price increases justified. But will probably be an incremental update with same everything.

 

[Abazigal]

You can do the same on an $ 100 tablet. If Apple wants to be noticed with an $ 800+ tablet, it needs to offer possibilities that justifies the price. As it’s just a phone OS, with no special capabilities it doesn’t offer compelling reasons to sell. The things you mentioned are all possible with the chrome books at a fraction of the price. No wonder Apple has lost the educational market to the chrome books.

I doubt the experience of performing those tasks on a $100 tablet would be anywhere near as good as doing it on an iPad Pro.

For me, the most compelling part of the iPad is that it runs ios, not macOS.

 

[9081094]

On a side note, this excerpt from Macstories is absolutely hilarious.

https://www.macstories.net/stories/thinking-different-keys-to-adopting-an-ipad-first-workflow/



There is no doubt Apple is committed to positioning the ipad as the general-purpose computing alternative for the masses.

Apple definitely wants to sell but they got overhauled in education by Google and I’m not seeing this changing. Google is delivering to the classroom what Apple has been hoping for.

 

[Soi Dog]

Apple, please stop trying to re-educate the Pro users! We know very well what iPad Pro is capable of - way better than your AD agent does. In contrast, you should listen to what the pro users want and make improvement accordingly! Treat pro users well and they will serve happily to promote your product.

Apple was once very good in doing that. What has made you stop?

Oh, wait ...
sigh ~~~

Best comment that says it all

 

[0388631]

Think beyond your particular use case. Like I said, “certainly there are plenty of applications where tablet computers aren’t appropriate.”

That tablets aren’t able to replace traditional computers for video production isn’t relevant to the fact that iPads have replaced desktops/laptops for a significant number of users.
[doublepost=1548019251][/doublepost]
You missed the fact that desktops/laptops combined—traditional computers—have decreased from 350 million a year in 2010-2012 to 250 million currently. There are plenty of users who find tablet computers sufficient for their computing needs; your use case isn’t relevant to them.

The iPad changed the way people compute. Deal with it.

Your post is mostly hearsay based on your belief that charts is referring to iPads only, when the reality is Android tablets are capable of many things the iPad are, as well as emailing, word processing, and more. The only upper-hand the iPad has is a slightly better ecosystem that coexists with other Apple products, the faster SoC and then some. Tablets have taken over from desktops only in certain uses cases that simply do not drive anything remotely creative or CPU/GPU bound. Tablets are the next step from netbooks which lived a short and terrible life.

 

[xxray]

People roasting the iPad in this thread clearly have never actually tried to get work done on it. It’s my full time device.
[doublepost=1548024976][/doublepost]People roasting the iPad in this thread clearly have never actually tried to get work done on it. It’s my full time device.