Apple Shares New Videos Highlighting What You Can Do With an iPad Pro

[YoitsTmac]

bump for this: can anyone tell me what the receipt app was in the first ad? My mom really needs it

 

[Mainsail]

I really wanted to make the iPad work as my sole computing device, but ended up giving the iPad to the family. super happy to be back on a macbook! so much more versatile, useful in so many more ways.

Yeah. I've been down the same road. There are numerous things I can do on an iPad without much difficulty, but sometimes even the little things get frustrating. For example, my wife and I are setting up our Trust, and the attorney sent us a 9 page questionnaire to fill in. With iOS, it is just so laborious to reach up and try to hit the fill-in boxes. Editing is a nightmare when you try to precisely locate the cursor inside the fill-in boxes. With my MBA and trackpad plus keyboard, the process is so easy and smooth.

This is just one example of a pretty routine type of day to day application that should be made easier in iOS on an iPad. Stuff like this drives customers crazy because it seems so unnecessary. There have been jailbreaks for a BT mouse on iPad since 2010. Why is this so hard for Apple to do?

Somehow, I find it hard to believe that Apple is intentionally holding the iPad back and clinging to the illusion that they can get average consumers to buy both a $1,200 iPad (with keyboard cover and pencil) and a $1,200 MacBook Air. If this is their strategy, I think it will fail. They are better off making the iPad Pro as useful as possible and let the market decide if people want laptops or tablets.

My 2 cents.

 

[Suttree]

I can tell you as an avid iWork user that creating Keynote presentations is a CHORE on the iPad. First of all, it's really Keynote Lite. It does have a lot of customization features but it's nothing compared to the macOS counterpart. But, honestly, it's all about the trackpad versus touch screen. Tapping, sliding, long-pressing, it's so unbelievably cumbersome and tiring compared to the accuracy and quickness of using a trackpad. That's on top of that fact that the macOS interface is better suited for multi-tasking and more in-depth work. And I've tried very, very hard to switch to an iPad Pro: A-series chip, FaceID, thinner and lighter than a MacBook. But even accounting for its multi-tasking features like Slide Over, etc., there nothing quite like working on a Mac.

 

[Marekul]

The frustrating thing is how people here tend to think they themselves are the measure for a company's marketing strategy. It's a constant theme here.

And a measure for product quality, success, pro status, etc.

That would go both ways. But in any way a marketing strategy that alienates or even offends large part of customers is Usually not a good strategy.

 

[citysnaps]

Wishful thinking of a salesman ...

Ah...The thinking of someone who projects their computing requirements onto everyone in Apple's customer base.

 

[Marekul]

I can tell you as an avid iWork user that creating Keynote presentations is a CHORE on the iPad. First of all, it's really Keynote Lite. It does have a lot of customization features but it's nothing compared to the macOS counterpart. But, honestly, it's all about the trackpad versus touch screen. Tapping, sliding, long-pressing, it's so unbelievably cumbersome and tiring compared to the accuracy and quickness of using a trackpad. That's on top of that fact that the macOS interface is better suited for multi-tasking and more in-depth work. And I've tried very, very hard to switch to an iPad Pro: A-series chip, FaceID, thinner and lighter than a MacBook. But even accounting for its multi-tasking features like Slide Over, etc., there nothing quite like working on a Mac.

My thumb hurts from trying to move the quotes in correct order. Trying to place the cursor works maybe every third time uu
Would think my iPhone is broken

I do my professional work on computers. Please, define “professional computer work” to me.
[doublepost=1547920982][/doublepost]

I offer arguments and proof (people actually doing professional work on iPads) but there is always someone who counters that with “you’re just wrong because I say so”. So, let me respond in the same way by saying you’re simply not correct.
[doublepost=1547921269][/doublepost]

Considering the negative things people say about Apple haven’t changed one bit and were exactly the same while Jobs was alive (everything from prices, thinness and features to quality issues, profit margins and design choices), and combining that with the fact that Apple keeps growing under Cook and sets records, I will conclude that this statement is completely false.

Pro as in Advanced Computer work. Many highly professional people use computers at work. That doesn’t make their devices or the use of them advanced. When a professional artists draws a picture with a pencil it doesn’t make the pencil a pro device.
Professional pencils have markings about their hardness and blackness and they are build to specification. These attributes make them Pro devices.

 

[Abazigal]

Wait, so now you need an iPad Pro AND an Apple TV, and the special app for copying and pasting. Anything else?

Bottom line is you’re never going to convince most of us that the iPad Pro is better than a laptop for again - most of us. As my original thesis stated, for some people absolutely it can be their main work device. For the majority, no chance.

As a photographer it’s useless to me, for example.

I am not trying to convince you that the iPad is better than a computer for you. I am saying that subjective statements need to be kept out of such discussion.

The focus should be on what the iPad is ultimately designed to do. That’s why I have been constantly flooding the thread with example after example.

In my view, “replacement” is the wrong word in this context. Instead, the question that should be asked is whether or not the iPad is a laptop alternative.

Bottom line - The iPad isn't a laptop replacement. Accordingly, it shouldn't come as a surprise that the iPad fails when being graded as a laptop replacement.

The iPad isn't a laptop replacement because the product can't do everything that can be done on a laptop. This is partially due to a different user interface and unique user inputs.

That’s not an iPad limitation. Instead, it's a source of incredible value for iPad. If the iPad was a genuine laptop replacement, able to handle all of the tasks that are currently given to laptops, I daresay the iPad wouldn’t be as compelling of a product to so many people.

Instead, it would be a compromised machine.

Some may pushback at this point and say that if an iPad can handle your computing needs, then it is correct to say the iPad replaced a laptop. However, those are the kind of statements fueling the iPad vs. laptop debate because they don't apply to everyone. There are other users who have laptop workflows that can't be met with iPhones and iPads.

There is no evidence to suggest Apple will give the iPad new design attributes in order to turn it into a laptop replacement. Instead, the iPad will remain a laptop alternative capable of handling some tasks given to laptops. The value is found with the brand new tasks given to iPads that laptops were never capable of handling in the first place.

And there is nothing stopping people from having an iPad in addition to their existing computing device to further augment their work. This isn’t a mutually exclusive proposition.

 

[dilbert99]

Neat! Love mine. Takes time to get used to it, but it’s worth it.

I guess you don't do much text replacement on an iPad, touch sucks for selecting and replacing text.
[doublepost=1547945654][/doublepost]

The straight iPad at the beginning of the ads triggered me.

Ha Ha Ha, you have me doubled over
[doublepost=1547945805][/doublepost]

I have the last generation iPad pro, it is super fast but I only use it to read books and take notes. I use it a couple times a week, but I use my MacBook Pro every single day. If the iPad ever wants to replace my laptop, I need it to be able to run Xcode, have a true file system, and be a complete development machine. I don't understand how Apple can sell the iPad pro as a "pro machine" if you can't even create iPad apps on it? Right now, my iPad feels like a race car in a 20 mph school zone, it has awesome hardware and potential but there is very little software that can actually take advantage of it. Until Apple makes Logic, Final Cut, Xcode and other actual "pro apps" for the iPad, I will always consider the iPad as a tool and not a "pro machine".

It doesn't matter if the iPad ran XCode, it would be painful to edit, run code and have all the other tools you need open to develop applications. Then you would also need dual monitors connected to the iPad.
[doublepost=1547945965][/doublepost]

Have you guys used iOS? I am able to save work on my Mac and see it, modify it, and move it on my iPad. Some work included notes (notability, notes app, Pages/Word) and programming (python and C++ code) among other things. iOS already has pretty great file management. Can it be improved. Oh god yes but let’s not be dumb here.
[doublepost=1547855020][/doublepost]
I’ve both programmed and up kept a server on my iPad. But I’m sure that ain’t “work”

You haven't programmed on an iPad. If you developed software, you would most definitely not be using an iPad.
You may have edited a few files, but you most certainly have not been efficiently programmed on an iPad with a full stack and all that goes with it.
[doublepost=1547946065][/doublepost]

I could not work one day with only an iPad Pro. Even if the software like sketch and photoshop and so on would be available, it would be a huge pain to only touch, pinch and swipe and not to have a trackpack and a decent keyboard to use shortcuts to get stuff done fast and precise. And the filehandling on ipad is a joke!

Although i bought me an iPad Pro Just to game or consume films and reading, because thats what an ipad is meant for and thats working perfect with this super display, the speakers, the battery and the formfactor!

Hey, don't bag pinch and zoom on an iPad, but just watch the strange looks from passers by as you shake that ipad in "that" undo motion to undooooooo.
[doublepost=1547947194][/doublepost]

I would say that for a device that I will be using for multiple hours a day, every day, I am most certainly not going to stinge on specs. Everything is just nicer. Spec out an iPad to 128gb and add 4g and it doesn't really cost all that much less than a 256gb iPad Pro anyways. For something I expect to use for the next 3 years, the savings just doesn't feel all that significant.

Lets get realistic...and compare Apples to Apples so to speak, the 6th gen iPad is half the price of an iPad Pro
iPad Pro 12.9" 256GB WIFI + Cellular = $1299 USD + pencil $129 USD + keyboard $199 USD = $1627
iPad Pro 11" 256GB WIFI + Cellular = $1099 USD + pencil $129 USD + keyboard $179 USD = $1407
iPad 6th gen 128GB WIFI + cellular = $559 USD. + pencil $99 USD + logitech keyboard $99 USD = $757

And I continue to be amused by people who suggest that I might have been better off with a Chromebook. I walk around the classroom with my iPad, which is mirrored to my class projector via an Apple TV.

its plain to see that the iPad is ideal for your situation, just as the iPad excels for people who draw or shops that want a cheap POS machine. But you are niche and the iPad pro is a niche machine.
As you walk around your classroom, i bet 99.9% of the kids that have an iPad have a 6th gen iPad or below
I'd also bet that you can do 99% of what you do on an iPad pro on a 6h gen iPad.

Also, the funny thing is that our school has no visualisers (due to our principal wanting to "force" teachers to make use of the interactive whiteboards), so plain pencil and paper wouldn't have been feasible anyways.

We have a smart whiteboard at work and they are awesome.

Likewise, I use my iPad for entertainment as well. I just finished playing Grimvalor, and it looks awesome on the iPad.

I just can't think of a more versatile device for both work and leisure.

I can the iPad 6th Gen

 

[Abazigal]

That would go both ways. But in any way a marketing strategy that alienates or even offends large part of customers is Usually not a good strategy.

I guess it’s a good thing that the critics here are but an extremely small, albeit vocal user base then.

 

[aevan]

My thumb hurts from trying to move the quotes in correct order. Trying to place the cursor works maybe every third time uu
Would think my iPhone is broken



Pro as in Advanced Computer work. Many highly professional people use computers at work. That doesn’t make their devices or the use of them advanced. When a professional artists draws a picture with a pencil it doesn’t make the pencil a pro device.
Professional pencils have markings about their hardness and blackness and they are build to specification. These attributes make them Pro devices.

And I suppose mouse support and an open file system makes a computer “pro”. Elsewhere on this forum it’s “user replaceable storage”. Last year it was 32Gb RAM support.

All silly. If there are professionals that use a tool for work, that tool is a pro device.
[doublepost=1547947333][/doublepost]

That would go both ways. But in any way a marketing strategy that alienates or even offends large part of customers is Usually not a good strategy.

Don’t confuse forum members with “a large part of customers”. We’re a very small minority compared to all users. And it’s not even all of the forum, at least half of the members disagree with the critics.

 

[dilbert99]

I continue to be amazed how so many people think that because an iPad doesn't meet their needs for a computing device, then it can't possibly meet the computing needs of many of Apple's customer base. That's very narcissistic.

Pot Kettle Black...

The iPad meets the needs of users who have few needs. In the hands of my parents the simple iPad requires little support from me, the iMac however needed lots more support.

The computer meets the needs of users who do work.

Its a bit like an Apple to Oranges comparison. The intersection of work that gets done on a computer doesn't really intersect all that much with the iPad.

iPad: media, occasional editing, light gaming, Apps from all the companies out there...
Computer: media, heavy editing, heavy gaming...
[doublepost=1547947596][/doublepost]

I guess it’s a good thing that the critics here are but an extremely small, albeit vocal user base then.

The same can be said for the vocal proponents of the iPad.

 

[iMi]

I've tried the iPad Pro as a laptop replacement concept. Complete failure. iPad, Pro or otherwise, is still largely a media consumption device. That is exactly how my iPad Pro is being used. I now have a MacBook Pro for on-the-go work.

 

[Rob_2811]

You are probably right on the resizing issue. However, this is also just one of many things I do on my iPad. I teach with it in class. It’s an excellent consumption device at home. It’s great for email, browsing the web, amongst other tasks. I like its portability, battery life, in-built 4g and ease of use. In terms of convenience, and the trouble saved from not having to deal with windows, I will say my past and present iPad purchases have more than paid for themselves in the form of greater productivity and fewer problems overall.

https://www.macstories.net/stories/thinking-different-keys-to-adopting-an-ipad-first-workflow/

Federico Viticci recently did an article on the challenges going iPad first, and I largely agree with him that the number one roadblock is still mindset first and foremost.

Nobody is born instinctively knowing how to use a particular device. People tend to be more accustomed to PCs because that’s what they have used for decades and that’s what they know will get the job done.

If you want a device to work for you, you will have to be ready to invest the time and effort into making it work. Sometimes, it’s simply a matter of waiting for the right app or feature to be implemented, but more often than not, I find it’s about believing enough in the possibilities of the platform to make it work, and well as embracing, rather than rejecting, the idiosyncrasies of the iOS computing platform.

You're thinking about it wrong.

 

[CrystalQuest76]

bump for this: can anyone tell me what the receipt app was in the first ad? My mom really needs it

There are a number of Scanner apps for the iOS devices. They can all be used for receipts. The built-in Notes app has scanning capabilities.

Check out this tutorial:
https://macmost.com/scan-documents-directly-to-your-mac-using-your-iphone.html

I use an App I acquired when Apple sponsored free App of the Week. The app has continually been updated by the developer and has OCR. It saves the scanned material as PDF. It is called Scanner Pro by Readdle.
https://readdle.com/scannerpro

 

[citysnaps]

Pot Kettle Black...

The iPad meets the needs of users who have few needs. In the hands of my parents the simple iPad requires little support from me, the iMac however needed lots more support.

The computer meets the needs of users who do work.

"Pot Kettle Black..."

Huh?

"The computer meets the needs of users who do work."

You are probably not aware that Apple's customer base is diverse, as is "work." But feel free and continue to elevate your "work" requirements over others within that customer base.

"The iPad meets the needs of users who have few needs."

Needs such as email, browsing the internet, listening to music, watching a video, doing a calculation, maintaining a appointment-based calendar, edit and organize casual snapshots, messaging, edit a home movie, read a book, check the weather, listen to podcasts, write some letters, engage in drawing or some other artistic endeavor, maintaining a home budgeting spreadsheet, and on and on?

But...in your mind, you doing "work" is superior to others' needs. And is what Apple's product line must address. The good news is that Apple makes a wide range of devices that serve the needs of a very board range of requirements and customers. It's not just about you being able to do work, and that being more important to others' needs.

Tim Cook was correct in saying an iPad meets the computing needs of many people. Why that bothers a lot of people here is bewildering.

 

[Abazigal]

You're thinking about it wrong.

 

[CrystalQuest76]

the reality is for many (I use the word 'many' intentionally) the iPad provides all the features they need to perform their professional requirements. For 'many' others, the iPad does not.

Even if an iPad does not meet all of an individual's professional needs; if it provides some of a person's professional needs it can still be considered a professional tool. Highly skilled individuals often have and use multiple tools to accomplish their tasks.

I chose to avoid using the word 'most' in this situation because that implies a number more than 50% and that is an ignorant assumption.

In my opinion ever since the creation of the iPad 3 (with its front and rear cameras and iWork apps, such as they were), they have been incredibly powerful and flexible devices. And Yes, of course the newer iPads with newer iOS and apps they can do many more things in a timely manner. While they don't allow for same workflow that a traditional PC or Mac they are great productivity devices for many working people.

To those of you that think that just since an iPad does not meet your needs and therefore it does not meet all other people's needs; I have this to say. "GET OVER YOURSELVES."

 

[tongxinshe]

On the Paperless video, what’s the receipt app name they portray there?
I need something like that can scan receipts and organize them.

A builtin app called “Notes”. Of course, there are more 3rd party apps can do similar things as well.

 

[CrystalQuest76]

Tim Cook was correct in saying an iPad meets the computing needs of many people. Why that bothers a lot of people here is bewildering.

The entirety of what you wrote was well said.
[doublepost=1547949097][/doublepost]

A builtin app called “Notes”. Of course, there are more 3rd party apps can do similar things as well.

I must have been responding at the same time. I included a tutorial for the original poster. There are so many features in the iOS that people don't know about. That is probably why so many people don't think the iPad can't be used for professional use (they just don't research and really learn about the product that they spent hundreds of dollars on.).

I have found that there are lots of great tutorials created by the guy that runs macmost.com
https://macmost.com/scan-documents-directly-to-your-mac-using-your-iphone.html

 

[citysnaps]

A builtin app called “Notes”. Of course, there are more 3rd party apps can do similar things as well.

Notes is a killer app, for both my iOS and macOS devices. I use it every day for a variety of purposes and would be lost without it. I like its subtle simplicity and that it "just works" across all of my devices.

I had used Evernote for a long time, but with the frequent UI changes and increasing (and often unnecessary) added complexity, discovering Notes was a breath of fresh air.

 

[azentropy]

I’m actually expecting delivery of my 11 on Monday, however These type of ads tick me off. Every single one of them shows off or requires accessories that aren’t included.

 

[jjudson]

This is great, but you can do all this stuff with the budget iPad as well.
Apple need to start delivering on this "Pro" moniker and release some "Pro" apps which actually take advantage of the power of the device (and price tag).

It really is time for Apple to break out a bit with the iPad Pro and start merging functionality with the Macbooks. All of that power is wasted on a tablet that's primarily just a tablet. Apple needs a drastic update to the iOS, along with better keyboard -- and yes -- mouse support. And of course, they need to get back to real durability.

I think the next gen Surface Pro may very well smoke the iPad line. I know I'm looking seriously at them myself since I've decided that bendgate is too concerning for me to upgrade my Gen 2 iPad Pro 10.5". The only thing that has stopped me from switching right now is the Surface Pro's lack of LTE and a 120Hz display. I'm pretty certain those will be addressed in the next gen.

2019 has to be the year that Apple makes the iPad Pro something a "pro" would use.

 

[citysnaps]

2019 has to be the year that Apple makes the iPad Pro something a "pro" would use.

In your view, what does "pro" mean?

I think many here have leapt to believing it means "professional." Which encompasses a wide swath of disciplines, and means different things to different people. And is clearly off the mark.

Apple's use of the moniker is, of course, simply a marketing product tier differentiator (similar to "Limited" being used as a tier differentiator in automobile models). But is really suggesting (better) "productivity."

Latching on on to a product tier differentiator and drawing sweeping conclusions, whether a computer or automobile, is probably not a good idea.

 

[Tech198]

I think Apple wants us to go "all-in" Clouding the need why paper is still needed today, and we do it this way, so everyone should do it as well method.. Just because iPad can have everything in digital form, doesn't mean its the way of the future always for everything..

By that method your also saying. you wanna loose control.

 

[jjudson]

In your view, what does "pro" mean?

I think many here have leapt to believing it means "professional." Which encompasses a wide swath of disciplines, and means different things to different people. And is clearly off the mark.

I disagree. I use my iPad Pro in very professional settings, thus to me, it's a professional device. It's my go-to device on the road when visiting clients, and many times my go-to device in the office as well. In fact, I use my iPad far more than any other device, including my company Think Pad and my personal Mackbook Pro.

There at present are only five things I do not use it for: Photoshop work, Lightroom work, Powerpoint building, Word document writing, and Excel spreadsheet development and work. Complex video editing I will also many times push off to another, more capable device. The ability to use the unit functionally for those apps creates the gap between a tablet and a "professional" computing device.

Apple needs to recognize that there are many of us out there who are pushing these units into professional settings that need more functionality, capability, and durability. If we don't get it here, we'll get it from another company. We've reached the capacity of what these devices can provide due to the constraints Apple applies to the interface. What makes it all the more disappointing is that Apple has built in the power to do these things into the iPad, but have really provided no path to use that power.