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Great ads, I like them very much, they showcase what the best use cases exclusive to iPad vs real computer are, ie replacing paper, taking handwritten notes. I wish Apple would do more though, ie focusing on massive adoption in education for example, why doesn't every kid already replace paper with iPad?
 
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I have read about many professional mobile journalists using iPads using LumaFusion to edit their videos. The application exports in a number of high res formats for web delivery as well as broadcast TV. I have used LumaFusion for my own video editing that i integrate into instructional content and I am also a professional.
Yes, the iPad Pro is not meet the needs of everyone, but it does meet the needs for many.
 
My new iPad Pro 11 suffered from spontaneous Display Screen Crack. No impact, no fall, no bend. Out of nowhere a hairline in from edge to edge in a corner. Luckily in the first 2 weeks, so i just return it. Anyone else noticing such strange damage?

This is exactly what could happen thanks to even imperceptibly small bends such as 0.4 mm.

It’s clearly damage-control marketing by Apple. They’re hoping to ride it out until the inevitable fix to build quality in the next version and have probably expedited that update as well.
 
On the Paperless video, what’s the receipt app name they portray there?
I need something like that can scan receipts and organize them.
 
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I create 3D scenes in Cinema 4D using a GPU-accelerated renderer. I guess I could, er... use an iPad Pro to watch the animation afterwards.

I review artwork from my team laid back in the sofa and then sketch what I want made and send it to my 3D artists, all with an iPad Pro, so they can model it and render it using GPU-accelerated renderers.
 
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Does anyone know if these videos are produced in house by Apple or by a third party? Assuming it’s the same team that did the how to shoot on iPhone series (or whatever is was called), not hating on the iPad, but the original videos were filled with so many many details and fab transitions that aren’t present on these ones, I would however love to see a behind the scenes on them.
 
With the wait wobbles, you can put a quarter on one side and smash the other side down to the table and it makes an excellent device for playing quarters or even beer pong. They thing is a veritable little catapault.
 
People need to remember that they are not necessarily the target market for the advertisement. The members here tend to be more tech-savvy, and more comfortable with complexity and power.

What the ipad brings to the market is the ability to streamline all these otherwise complex tasks for the normal everyday person.

I can share a personal anecdote of how I had fun with my iPad Pro at work this week. As a teacher, I was tasked with creating a roster of the students in my form class, complete with names and mugshots.

So what I did was use my ipad to take photos of each of my 40 students, crop them in the photos app, then insert them one by one into the supplied PowerPoint template. This last step was made easier by the use of split-screen (PowerPoint and photos running side-by-side) and drag-and-drop.

Finally, export it as a pdf to Dropbox, and emailing the final file (over 50 mb) to my year head using mail drop in the stock mail app.

It’s not an exactly complicated task, but there are numerous steps involved, and it’s ultimately easier when you are able to do it all on one device, compared to fiddling with a smartphone and laptop. Already, I see my colleagues struggling to import their photos to their work-issued windows laptop, or resorting to emailing the photos to themselves or uploading to google photos (which is still an extra step).

That’s what the ipad represents - an integrated solution which just works right out of the box.
 
Was about to write something like that! Paper and pencil - 8 dollars with a notebook. Vs Spend $1000 and not have a file system.

Tim’s logic - sales will sky rocket! - O wait their tanking, let’s just make commercials

Something something file system something Tim Cook something Apple doomed.

Another day at the iPad section of the forum.
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The members here tend to be more tech-savvy, and more comfortable with complexity and power.

The members here tend to be bitter, self-centered and full of resentment.
 
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I have been fascinated to watch the development of Apple's commercials since they brought it all in house, mostly they have been very well done with a few exceptional. It is the soundtrack that has always brought them to life and it seems that all the years have come together because these are the most impressive set of ads I've seen yet from Apple.

The soundtrack choice for what they wanted to show is pure genius, and the execution and subtleties of the soundtrack somehow make it possible to view the fast moving fast happening screen images without feeling nauseous.
 
I have been fascinated to watch the development of Apple's commercials since they brought it all in house, mostly they have been very well done with a few exceptional. It is the soundtrack that has always brought them to life and it seems that all the years have come together because these are the most impressive set of ads I've seen yet from Apple.

The soundtrack choice for what they wanted to show is pure genius, and the execution and subtleties of the soundtrack somehow make it possible to view the fast moving fast happening screen images without feeling nauseous.

Yup, great adds. Of course, coming in the comments section, I fully expected bitter remarks focusing on “real computers”, file systems, quality control and price, so I’m glad someone noticed how good the ads actually are.
 
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Laughable. The iPad (pro or otherwise) doesn't even have a decent file system or a unified way of accessing/saving files to connected and remote drives. It's a consumption device that Apple is trying desperately to turn into something it isn't and was never meant to be. Fingers are imprecise things. By definition, you cannot do some things with a touch device and you shouldn't try.

I'll stick with my 2012 Retina MacBook Pro, thanks.
 
I had the 12.9'' for a week but then decided to return it because for me it's too expensive($1500). It's a fantastic device for reading and note-taking and I really liked it.

If every month I would read a book priced $50 and taking notes with a high-end notebook such as Moleskine priced $20, it's $70 per month, and $1500 can last almost two years.
 
Great ads, I like them very much, they showcase what the best use cases exclusive to iPad vs real computer are, ie replacing paper, taking handwritten notes. I wish Apple would do more though, ie focusing on massive adoption in education for example, why doesn't every kid already replace paper with iPad?

Chromebooks are much better for the classroom. Any kid can login to any Chromebook and have all of their stuff. And when they go home, they can still login from a home computer and work on their assignments. You can't do that with an iPad.

Plus, Chromebooks are just so much cheaper, schools can't afford to outfit every student with an iPad.
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I have read about many professional mobile journalists using iPads using LumaFusion to edit their videos. The application exports in a number of high res formats for web delivery as well as broadcast TV. I have used LumaFusion for my own video editing that i integrate into instructional content and I am also a professional.
Yes, the iPad Pro is not meet the needs of everyone, but it does meet the needs for many.

How do you like LumaFusion? I have an original iPad Pro, and I've considered getting that for some home video editing. I've used iMove on the iPad, but I need something that gives me a little more control than that. Not Premier Pro level of control, but just a few more options.
 
Was about to write something like that! Paper and pencil - 8 dollars with a notebook. Vs Spend $1000 and not have a file system.

Tim’s logic - sales will sky rocket! - O wait their tanking, let’s just make commercials
You don’t have to purchase an iPad Pro as others have pointed out (which actually starts at $800). That $8 notebook in a box stored in the garage ain’t going to help you if you’re in another city and need your notes. Lastly, the Files app is fine for most use cases.
 
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You can do this all with a regular iPad though. Or a 200$ Chromebook. Or a 40$ tablet of Banggood.

Anything done on MacBook Pro can be done on a MacBook. Same with an iPhone XS and an iPhone 7. Seems logical the same would apply to the iPads. The difference in the pricing, unique features and performance if one needs those options.

Nice to have more then one screwdriver in ones toolbox!
 
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