Apple Shares New 'What's a Computer' Ad Focused on iPad Pro Features

[44267547]

Clearly an iPad and computer are going to provide different experiences for everyone. Some prefer to use an iPad and others rely on a desktop and iPad or Vice versa. It's whatever is convenient for the user, there is no one definition of what somebody should use.

 

[Benjamid]

It’s still missing multibles for all apps beyond Safari. If they have that I might stop using MacOS.
I’m using my iPad Pro as my work machine at home. Stopped having a MacOS machine apart from the office already.

Oh and Google Docs sadly sucks on iPad. Get it together Google and give us all features in iOS.

 

[nickpro]

Come on Apple - you blew it with that one!

Rather than “What’s a computer?” she should have said “What computer?”

HUGE missed opportunity

 

[fokmik]

I love my computer
I edit in imovie
I write my books on it
I play music
I edit music
Search the web
Make web design
Use it as a beacon for my homeKIT
Use it for projects and manipulate with fingers
Pay all my things with it
Its my lantern

So yes...it is a computer by 2017 standards...not for those stuck on the past

 

[iPadDad]

until iPad has a proper filing system, it will never replace my laptop

It does “files” what more do you want?
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Can’t do a full iOS backup without a true
“ computer “

Rubbish, back up to iCloud through WiFi and restore, (no infrastructure liability)
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Explain again how i can plug in a USB flash drive full of different files and use them on the iPad? Adobe files, ZIP files, a Quickbooks backup file, and oh...I have this ISO file I'd like to convert to a bootable USB Flash drive. I can do all that on an iPad?

You still use USB’s???, does your car still have a tape player??

P.s .....there are apps that solve your problems mentioned

 

[PastFuture]

To each their own...got a 10.5” iPad Pro in June, have used it to write clinical papers for journals (with reference management and all), study on it daily, get all my communications done, the occasional spreadsheet work, and presentation creation via Keynote and powerpoint, all with no struggle and tremendously liberating versus using my laptop. Meanwhile, my 2013 macbook air hasn’t been booted up in 2 months.

Like i said, to each their own. what you might consider “getting work done” properly on a device suitable to those tasks is very different from someone’s else’s productivity. Using iOS 11 on the Pro feels far less weighed down than the old paradigm of computing for me.

May I ask for details on your writing and reference management setup? I haven’t found a good option for automatic bibliography insertion and smart quotations yet.

 

[iPadDad]

"What's a computer?"

iPad can NOT replace a computer for the following reason.
1- You cannot back it up without a computer.
2- Bad filing system.

The only reason the iPad exists is because APPLE wants the user to buy an additional item.
Look at the Surface. Sadly, Microsoft hardware looks better than the Mac.
If Apple designs an entry level Macbook that can be flipped and used like an iPad, but with a regular OS, then we might consider the iPad can replace a computer. But the reason that Apple is not doing that is because it will kill the iPad.

The same concept applies to the iMac. The Surface Studio design is way ahead of the iMac. You can flip it down, you can write and it is touch screen. When they asked Phil Schiller if they were planning to do something similar, they said that it is not necessary to make the iMac screen a touchscreen. Phil Schiller should be fired....
It is pretty sad that the iMac design has not been updated in the last 10 years (only internals).

Even the new iMac Pro that suppose to come out soon, still has the same old design.

Unfortunately, innovation at Apple died with Steve Jobs.

WOW, troll alert!!!!

1.) back up through WiFi, safer, more reliable, faster!
2.) why what more do you want?

 

[adamfozzy]

Give me mouse support so I can do some remote desktop work... for a step in the right direction.

Try Jump Desktop app. That has mouse support.

 

[esk]

when will apple stop advertising their iPad as a Laptop replacement. Every time i see these ads I want to slap Cook and talk some sense into him.

 

[iPadDad]

Could you do any

They showcase very realistic usecases LOL
Climbing on a tree, photographing a mantis, laying in the grass, typing a long thesis on the limited Word which is not even capable to create proper table of contents.

Very laughable

Could you do any of those silly things no matter how pointless better or with more ease with your laptop? Nope!

 

[nutritious]

All of Apple's recent ads seem very sterile to me, including their products. There's just no personality anymore with Apple like there was under Jobs, just sterile, austere products and culture.

 

[iPadDad]

Pro

Nope, not ignorant. You are making an assumption that I don't think the iPad is useful at all because you took my use of hyperbole literally. The iPad can be used for actual work, obviously. So can an iPhone. I've heard of people even using their iPhone to even write their essays (ouch). I know there are people who use the iPad as a professional tool (my dad tries to for his business, but it's because he never learned how to properly use a real computer). I just don't get it, but I've been a computer nerd since I was 8. Almost everything you do on your iPad is more enjoyable on a proper desktop, outside a couple things (if you really know your way around an actual computer). I am infinitely more productive on my desktop than my iPad.

The iPad has its strengths over most laptops: better portability, better battery life, better screen, etc. There can be some use cases where the iPad is a superior choice, but it's not a replacement for professionals that need a real computer, and it will never be in its current form.
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exactly

I know many proffesionals who use iPad Pro!
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Until it can do more than my phone, it's faaar from a computer.

It can.

So its a computer then!

 

[danysl]

Very creative, but not a realistic ending.

The woman would call the device a "tablet", which is how older people refer to those things. Kid would look back with a self entitled face and reply that it is an "iPad" and not any cheap generic tablet.

Real world scenario.

 

[nutritious]

If I was in charge of Apple, I'd kill the iPad and iPhone and just make Macs, including great desktops with great GPUs. The hipsters and older weirdos that prefer tablets and don't know their way around a real computer can get their smartphones and tablet trendy tech from Samsung. Screw the money and shareholders. I don't even know what Jobs was thinking when he introduced the iPad. He was sitting on a chair, "the internet right in your hands. Best browsing experience ever!" It's fine until you accidentally tap a link over and over because of the touch interface. And on a deeper level, want to find something on the page? Can't command + f like on a regular computer. Gotta go tap the address bar and then look for it. Want to use an extension to see what font some website is using? Nope. Want to inspect elements on the webpage and easily modify the CSS or html of the page? Nope

If Facebook were to launch as a website only today, it would fail (even with pretending social media still didn't blow up). No garbage mobile app, no one would use it. The kids would ask where the "app" is. Why? Cause browsing the web on a ****ing iPhone and iPad is garbage compared to browsing on a laptop or desktop computer with a proper monitor.

/rant over

 

[Jonathantuba]

The people on this forum are not your typical users, often wanting to do technical stuff. For most people an iPad is all the computer they ever need. In fact there is a large percentage where just an iPhone is their computer. Almost 50% of online retail sales are now made using a mobile device and that is predicted to overtake traditional computers during the next year

 

[nutritious]

The people on this forum are not your typical users, often wanting to do technical stuff. For most people an iPad is all the computer they ever need. In fact there is a large percentage where just an iPhone is their computer. Almost 50% of online retail sales are now made using a mobile device

Most people can go play with their snapchat, instagram and their shallow mobile games while drinking their frappachino on their Samsung device for all I care.

I wish there was a company out there that focused on hardware and software that just made traditional computers.

Anyway, I'm getting too worked up over this. Time for bed.

 

[Jonathantuba]

Most people can go play with their snapchat, instagram and their shallow mobile games while drinking their frappachino on their Samsung device for all I care.

I wish here was a company out there that focused only on hardware and software that just made traditional computers.

Anyway, I'm getting too worked up over this. Time for bed.

I am sure there will always be traditional computers for those that need,like there will always be DSLR cameras for photographers. But for most people iPhone and iPad are the future and Apple knows it!

 

[Galatian]

It could be a replacement when Apple finally adds external monitor/multi-monitor support. But I guess iPadDad will also tell me that I can get the HDMI dongle and that the limited to full HD screen mirroring is all that one could need.

 

[JackieTreehorn]

That's one ugly kid.

 

[rubberfish]

It’s clearly a neighbour. Not the teen’s mother.

 

[fokmik]

This kid is a girl or a boy?

 

[Abazigal]

If I was in charge of Apple, I'd kill the iPad and iPhone and just make Macs, including great desktops with great GPUs. The hipsters and older weirdos that prefer tablets and don't know their way around a real computer can get their smartphones and tablet trendy tech from Samsung. Screw the money and shareholders. I don't even know what Jobs was thinking when he introduced the iPad. He was sitting on a chair, "the internet right in your hands. Best browsing experience ever!" It's fine until you accidentally tap a link over and over because of the touch interface. And on a deeper level, want to find something on the page? Can't command + f like on a regular computer. Gotta go tap the address bar and then look for it. Want to use an extension to see what font some website is using? Nope. Want to inspect elements on the webpage and easily modify the CSS or html of the page? Nope

If Facebook were to launch as a website only today, it would fail (even with pretending social media still didn't blow up). No garbage mobile app, no one would use it. The kids would ask where the "app" is. Why? Cause browsing the web on a ****ing iPhone and iPad is garbage compared to browsing on a laptop or desktop computer with a proper monitor.

/rant over

Then I consider it my good fortune that you are not in charge of Apple.

The stuff you say is impossible to do on an iPad like inspect the font, nobody cares.

As the Mac becomes an increasingly niche product, Apple is positioning the iPad as the Mac / PC alternative for the masses. I can’t wait to see what more iPad features future releases of iOS brings.

 

[phalseHUD]

Did the ad depict a day in the life of this kid? If so, the kid spends way too much time in front of a screen! Is this the future? Hopefully not.
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This commercial also shows how out of touch Apple senior staff is with America and the world.
You don't hand a young child a $800 iPad Pro to carry around all day like a toy.
Maybe Mr Cook is handing his grandchildren iPad Pro devices but that's not normal. Children would be dropping them breaking them and loosing parts taking them outside or on the street or worse, stolen at the child's peril.

Now if iPad Pro devices started at $49 you just might see this in Mr. Cook's utopian world.

Agreed, didn’t Steve Jobs’ kids not have iPhones or iPads...? I’m sure I’ve read somewhere that a lot of the tech bosses ensure their kids go to schools that severely restrict screen time etc. Maybe I dreamt it...

 

[Bacillus]

Now that this confusion around a computer (at the original inventors of computers) has been formalized, I expect Eddy Cue to dismantle all those huge server farms.
iCloud will be run from his iPad Pro, residing at some capucchino bar.
(message to Tim Cook: https://en.wikipedia.org/wiki/Computer)

 

[Steeley]

My sister manages a fast food restaurant and uses an iPad exclusively just fine with a Smart Keyboard case, and as her preference.

Email, office, google drive, Dropbox, web browser, messages, it’s all she needs. If something needs printing it goes straight to her AirPrint printer. She uses the same iPad at home to watch Netflix, Hulu etc.

To her and her workflow it is a computer.