Apple Shipped an Estimated 29 Million iPhone X Devices in Q4 2017

Discussion in ' News Discussion' started by MacRumors, Jan 23, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple shipped 29 million iPhone X devices in the fourth quarter of 2017, according to new research data shared today by Canalys. At 29 million devices shipped, the iPhone X was the "world's best-shipping smartphone model over the holidays."

    iPhone X shipments were not, however, the fastest ever for an iPhone due to Apple's decision to offer the device alongside the iPhone 8 and the iPhone 8 Plus, and shipments were below industry expectations.


    Canalys says that adoption was largely driven by upgrade demand in operator-centric markets like the United States where the installed base is high and customers can finance $999 cost of the device over many months. Apple was able to hit the 29 million number after a significant increase in production throughout November and December, with the company shipping out iPhone X orders earlier than expected and hitting supply/demand balance towards the end of the month.
    Of the 29 million iPhone X devices that were shipped in the fourth quarter of 2017, Canalys says seven million of those were shipped to China, a country where Apple has been aiming to increase growth.

    Canalys says that along with the iPhone X, iPhone SE, iPhone 6s, iPhone 7, and iPhone 8 models also continued to "ship well" in Q4 2017, with the older smartphones remaining popular due to their lower price tag.
    Canalys' data is in line with other estimates that have suggested the iPhone X sold well -- though not as well as hoped -- during its first few months of availability. Consumer Intelligence Research Partners recently said that 20 percent of all iPhones sold in Q4 2017 were iPhone X devices, while 24 percent were iPhone 8 devices and 17 percent were iPhone 8 Plus devices.

    Kantar Worldpanel said that the iPhone X saw "stellar" performance in several countries during its first month of availability, though it was outsold by the iPhone 8 and the iPhone 8 Plus. Combined, Apple's three new iPhones captured the top spots for best-selling smartphone models during the month.

    Though Apple does not breakout iPhone sales on a model-by-model basis, we'll get a better idea of just how well the iPhone X sold when Apple announces its Q1 2018 earnings on Thursday, February 1.

    Apple's guidance for the first fiscal quarter (fourth calendar quarter) of 2018 includes expected revenue of $84 to $87 billion and gross margin between 38 and 38.5 percent. It will be a record setting quarter even at the low end of the guidance range, as Apple reached just $78.4 billion in revenue in Q1 2017.

    Article Link: Apple Shipped an Estimated 29 Million iPhone X Devices in Q4 2017
  2. DamoTheBrave macrumors regular

    Apr 20, 2011
    Great. Looking forward to the price dropping now that they've paid off their initial investment.
  3. rezwits macrumors 6502a


    Jul 10, 2007
    Las Vegas
    It's not enough. Bankruptcy's eminent! Had too... Oh and this model is getting discontinued and sent to the scrap heap! /s
  4. Q-Dog macrumors 6502a


    Sep 9, 2007
  5. alphaod macrumors Core


    Feb 9, 2008
  6. HobeSoundDarryl, Jan 23, 2018
    Last edited: Jan 23, 2018

    HobeSoundDarryl macrumors 604


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    OP author: I'd give more thought to the suitability of keeping "just" in that last line of the article. While your use of it is structurally sound, it practically begs for a smug emoji if one existed to pair with the revenue number... like saying I'm just a billionaire or I'm just attractive to super models or I just drive a Lambo, etc.
  7. zahuh macrumors regular

    Oct 22, 2004
    How many iPhones did Wall Street estimate sold in the quarter?
  8. jav6454 macrumors P6


    Nov 14, 2007
    1 Geostationary Tower Plaza
  9. Baymowe335 macrumors 601

    Oct 6, 2017
    Most think they will sell 82M iPhones in total. They sold almost 79M in the same quarter last year.

    If they sold 30M X in 2 months, I am happy as an investor. Insane ramp up and well over $30B in revenue for 1 product in 57 days on sale. Amazing.

    Hope everyone is ready for Apple to deliver a blowout quarter and $4/share. I believe they will do 85M iPhones and Nearly $95B in revenue if not more.

    ANY report not from Apple, even a positive one like this, should be taken lightly. It happens every quarter. “Analysts” guess what is going on with Apple supply chain and they are wrong literally every time. Go look at the crap Nikkei was reporting about iPhone production cuts, poor sales, etc. Apple always proves them wrong.
  10. neutralguy macrumors 6502a

    Jun 5, 2015
    So taking into two statistcs: one saying it's 29 million and the other saying 20% of total sales, do we assume apple sold around 150 million iPhones in 4th quarter?
  11. dazz87 macrumors 65816


    Sep 24, 2007
    What are the numbers for return? I bet there was alot.
  12. GTO Suspended


    Jan 23, 2018
    I still don't like the notch on X. I like 8 Plus design much more
  13. smorrissey macrumors 65816

    Mar 12, 2015
  14. thadoggfather macrumors G4


    Oct 1, 2007
    Just for lack of notch or the whole design like bezels and such?
  15. PinkyMacGodess macrumors 601


    Mar 7, 2007
    Midwest America.
  16. JediZenMaster Suspended


    Mar 28, 2010
    So much for failure and people praying for a price drop looks like that’s a hard pass.

    Glad on both fronts
  17. thadoggfather macrumors G4


    Oct 1, 2007
    Why is a price drop bad for consumers?
    (Aside from early adopters,)
  18. Seoras macrumors 6502


    Oct 25, 2007
    Scotsman in New Zealand
    Numbers I'd like to see:
    • What percentage of Android phones in 2017 had no head phone jack
    • How many of the same have tried to do their own version of AirPods
    There's financial numbers and then there's the numbers that run against what the angry mob were shouting about this time last year.
    Feeling sorry for them this year. All they seem to have is "that notch - I don't like that", "someone sez Apple is discontinuing the X". :)
  19. Glideslope macrumors 603


    Dec 7, 2007
    A quiet place in NY.
    Q1 will be between 80-82 million total iPhone sales. Of that the X will be roughly 35-38 million units being optimistic. Gross revenue for Q1 will be between 84-85 billion. Margins still at 38%. :apple:
  20. Bawstun macrumors 68000


    Jun 25, 2009
    By Apple standards, those numbers are a failure. Many many people did not upgrade to the iPhone X. That’s not a good sign or thing.
  21. smorrissey macrumors 65816

    Mar 12, 2015
    Well we are 7.6 billions people world wide so yes 29M... it is a failure...we are talking about cell phones here even kids have one nowadays...
  22. 920R macrumors member


    Aug 11, 2009
    29,000,000 phones x $999 = $28,971,000,000 / 38% = $11,008,980,000.

    That's 11 BILLION in revenue from this 1 phone in the Quarter. Unbelievable.
  23. Baymowe335 macrumors 601

    Oct 6, 2017
    Gonna throw out a no on that one, but I would not underestimate AAPL. Apple doubters have been wrong lately. Stock was near all time highs again today and was knocked down by more fake news from JP Morgan acting like they knew what premium smartphone demand is doing.
  24. JediZenMaster Suspended


    Mar 28, 2010
    A price drop once the next variant of a device comes out is one thing but this is why Apple has low, mid and high tier devices.

    Its bad for consumers because it placates them into thinking that everything should be in the same pricing tier.

    I know if I want iPhone X then I had to pay the premium pricing and I was also aware that if I didn’t then there was a mid tier model.

    It’s not the problem of Apple if I am tight or loose with my wallet. I hope current variants of the X are never lowered below 999 until they are older models.
    --- Post Merged, Jan 23, 2018 ---
    Ask Huawei or google if they would be happy out the gate if they had a single model that had “failure” numbers like that and gained them that much profit.
  25. Baymowe335, Jan 23, 2018
    Last edited: Jan 23, 2018

    Baymowe335 macrumors 601

    Oct 6, 2017
    No, that’s $29B in revenue from 1 phone and definitely more because ASP will be over $1000 because of the $1149 model.

    Revenue is MSRP times units sold. You calculated gross profit as they have around 40% gross margin overall, although likely more on iPhone X.

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163 January 23, 2018