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Apple Shooting 3G iPhone Commercial in 5th Avenue Store?

some guy on another forum said this:

Evan (23:23:11) :
Guys,
“Anonymous” is the name of the production company ‘Anonymous Content’.
As quoted on Appleinsider.com;
“Murmurs from the underground sent to AppleInsider suggest that famed director and regular Final Cut Studio user David Fincher has been involved in shooting a commercial for Apple in Los Angeles.”
David Fincher is represented by Anonymous Content. I work in Commercial Production, and those boxes probably contain nothing more than Walkie Talkies.
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU like Mac OS X; en) AppleWebKit/420.1 (KHTML, like Gecko) Version/3.0 Mobile/4A102 Safari/419.3)

I'm waiting for great things!
 
stormpoint said:
The truck outside in one of the pictures belongs to Panavision New York. Panavision makes 35mm film cameras that are used for big budget movies. So I think this may very well be something big (remember 1984). We'll see, but in order to shut down the flag ship store, I would bet this will be somrething big.
Click to expand...

Panavision is also a rental company -- they have the latest gen cameras as well.
 
Hey people. Sidney from TheiLife.com.
I was indeed totally unprepared for this, and Matt did a great job cobbling together my frantic SMSs and iPhone pictures.

My pictures are all available on Flickr (here), and I'll be adding others that my iPhone didn't upload.

When I first arrived, there were indeed barriers all around the store, but they were close enough that anyone could still stand on the left side of the cube and look in. As I attempted to take pictures of the cardboard around the iPhone tables and Aurora-bearing Macs, a couple of crew members came around and moved the barriers back several feet ("Sorry, boss!" (they liked calling non-crew people boss... industry thing)).

Several of those fully-loaded Panavision trucks began to fill the streets around the store, and eventually security guards kicked everyone out of the tables in the plaza to the right of the store entrance. Barriers were set up at several points — the first of which was actually across the street from the store — and crew members in vests (very kindly) asked passers by to make it easier for them to film by staying away.

They did indeed hook into a fire hydrant by FAO Schwartz. I have no idea why.

I'm sorry that the picture of the cases was so blurry. They were in what felt like a dark alley formed by the trucks against the sidewalks and were being watched by crew members: I did not feel like sticking around. There were three or four cases, all marked with masking tape "Anonymous (something)." I'm actually not sure about the order of the numbers: that one case may have been 5+4 or 4+5, but I really wouldn't put too much weight on 'em: multiple cases have to be numbered somehow ;).

By the time I left, they appeared to be filming some sweeping crane shots of the cube with the boom. It was all awesomely nice equipment, remote controlled and totally silent.

Yay for stirring up excitement, and I can't wait to see the end result of whatever the heck was going on tonight.
 
Sidney ... Thanks for all of your efforts tonight. Great job getting us all riled up. LOL
 
LVdustin said:
Panavision uses a wide array of different camera systems...my best guess, they aren't using 35mm...but the typical HD Genesis system that they use for mostly 95% of all their commercials. Unless it's a theatrical commercial....which I doubt.
Click to expand...

No way... They don't shoot in HD yet. It's too expensive.

They're using the 3G iPhone to shoot it. Stop motion, cause video on a cell phone is just silly. Stop motion like... still frame by still frame.

Then they email each pic through a .mac account on their iPhone MAIL app to a applecommercialstills@hotmail.com email address.

Those pics are downloaded by some redheaded gentlemen at a post production house in Columbus, Ohio called "stills to video productions".

The stills are copied to a 5.25 inch floppy disk.

They ingest them into their Amiga Video toaster.

The stills are then properly ordered and the actors call the production company and record their voices.

After 30 - 35 days of rendering a low-res output is available for viewing.

Mr. Steve Jobs, the CEO of Apple and a couple of people get on a train and listen to their Sony Walkman's for several days to pass the time.

They exit the train and rent horses for a few days to get around the metropolis of Columbus. Steve really likes brown horses. (He smiles when they fart and poop.)

Steve and gang watch the low-res rendering on a portable video player called a "watchman".

Steve looks at the redheaded video editors - looks them square in the eye and says "You redheaded silly jerk faces have done it again! DEEEEECENT!"

765 days later the high resolution export of the commercial is ready for tv.

While watching WKRP, they interrupt your stories to try to sell you something... and you get to see it!!!! WOW!
 
Sidnicious said:
Hey people. Sidney from TheiLife.com.
I was indeed totally unprepared for this, and Matt did a great job cobbling together my frantic SMSs and iPhone pictures.

My pictures are all available on Flickr (here), and I'll be adding others that my iPhone didn't upload.

When I first arrived, there were indeed barriers all around the store, but they were close enough that anyone could still stand on the left side of the cube and look in. As I attempted to take pictures of the cardboard around the iPhone tables and Aurora-bearing Macs, a couple of crew members came around and moved the barriers back several feet ("Sorry, boss!" (they liked calling non-crew people boss... industry thing)).

Several of those fully-loaded Panavision trucks began to fill the streets around the store, and eventually security guards kicked everyone out of the tables in the plaza to the right of the store entrance. Barriers were set up at several points — the first of which was actually across the street from the store — and crew members in vests (very kindly) asked passers by to make it easier for them to film by staying away.

They did indeed hook into a fire hydrant by FAO Schwartz. I have no idea why.

I'm sorry that the picture of the cases was so blurry. They were in what felt like a dark alley formed by the trucks against the sidewalks and were being watched by crew members: I did not feel like sticking around. There were three or four cases, all marked with masking tape "Anonymous (something)." I'm actually not sure about the order of the numbers: that one case may have been 5+4 or 4+5, but I really wouldn't put too much weight on 'em: multiple cases have to be numbered somehow ;).

By the time I left, they appeared to be filming some sweeping crane shots of the cube with the boom. It was all awesomely nice equipment, remote controlled and totally silent.

Yay for stirring up excitement, and I can't wait to see the end result of whatever the heck was going on tonight.
Click to expand...

That clears things up a little. I think we can conclude that those cases are simply camera equipment though... Are you still able to go down there?
 
VideoShooter said:
No way... They don't shoot in HD yet. It's too expensive.

They're using the 3G iPhone to shoot it. Stop motion, cause video on a cell phone is just silly. Stop motion like... still frame by still frame.

Then they email each pic through a .mac account on their iPhone MAIL app to a applecommercialstills@hotmail.com email address.

Those pics are downloaded by some redheaded gentlemen at a post production house in Columbus, Ohio called "stills to video productions".

The stills are copied to a 5.25 inch floppy disk.

They ingest them into their Amiga Video toaster.

The stills are then properly ordered and the actors call the production company and record their voices.

After 30 - 35 days of rendering a low-res output is available for viewing.

Mr. Steve Jobs, the CEO of Apple and a couple of people get on a train and listen to their Sony Walkman's for several days to pass the time.

They exit the train and rent horses for a few days to get around the metropolis of Columbus. Steve really likes brown horses. (He smiles when they fart and poop.)

Steve and gang watch the low-res rendering on a portable video player called a "watchman".

Steve looks at the redheaded video editors - looks them square in the eye and says "You redheaded silly jerk faces have done it again! DEEEEECENT!"

765 days later the high resolution export of the commercial is ready for tv.

While watching WKRP, they interrupt your stories to try to sell you something... and you get to see it!!!! WOW!
Click to expand...



Jesus tap dancing christ...If that is true...I quit my life..
 
VideoShooter said:
No way... They don't shoot in HD yet. It's too expensive.

They're using the 3G iPhone to shoot it. Stop motion, cause video on a cell phone is just silly. Stop motion like... still frame by still frame.

(Edited for the sake of the innocent.)
Click to expand...

Assuming that process is the alternative to HD, I don't think HD is actually more expensive. Also, I'm really not sure why I read all of that.


chadaw said:
Come on dude was that really necessary.
Click to expand...

Is this whole discussion really necessary? Although I must admit that "that" is really less necessary than the rest of this.
 
VideoShooter said:
No way... They don't shoot in HD yet. It's too expensive.

They're using the 3G iPhone to shoot it. Stop motion, cause video on a cell phone is just silly. Stop motion like... still frame by still frame.

Then they email each pic through a .mac account on their iPhone MAIL app to a applecommercialstills@hotmail.com email address.

Those pics are downloaded by some redheaded gentlemen at a post production house in Columbus, Ohio called "stills to video productions".

The stills are copied to a 5.25 inch floppy disk.

They ingest them into their Amiga Video toaster.

The stills are then properly ordered and the actors call the production company and record their voices.

After 30 - 35 days of rendering a low-res output is available for viewing.

Mr. Steve Jobs, the CEO of Apple and a couple of people get on a train and listen to their Sony Walkman's for several days to pass the time.

They exit the train and rent horses for a few days to get around the metropolis of Columbus. Steve really likes brown horses. (He smiles when they fart and poop.)

Steve and gang watch the low-res rendering on a portable video player called a "watchman".

Steve looks at the redheaded video editors - looks them square in the eye and says "You redheaded silly jerk faces have done it again! DEEEEECENT!"

765 days later the high resolution export of the commercial is ready for tv.

While watching WKRP, they interrupt your stories to try to sell you something... and you get to see it!!!! WOW!
Click to expand...

Yuh. Dragged that one on too far, didn'tcha!
 
Tankgunk said:
Assuming that process is the alternative to HD, I don't think HD is actually more expensive. Also, I'm really not sure why I read all of that.




Is this whole discussion really necessary? Although I must admit that "that" is really less necessary than the rest of this.
Click to expand...

HD is becoming an industry standard, soon everything will be transitioned to HD, as for Apple and HD commercials, they have been in the HD business for a long long time now. fyi, all the Get A Mac Ads are HD. They are shot with the Sony XDCam HD, I am not sure if they moved to the EX or not.
 
zync said:
I noticed that.

They don't just shoot big budget films. You can actually rent Panavision equipment if you have the money or the clout. It might be big, but it doesn't have to be that big.

Instead of 35 it could be the Genesis. I think we might have shot with one. I know that our usual DP has shot with it. I don't know why they'd be shooting 35 over there for a commercial. But then again, we do every time we can get it in the budget. It's just so much more fun! :D
Click to expand...


Yeah I forgot about Genesis. And also theres the F900, but I don't think they'd use that. I thought Apple usually used 2/3" HD cameras though, not in the Panavision range.
 
LVdustin said:
HD is becoming an industry standard, soon everything will be transitioned to HD, as for Apple and HD commercials, they have been in the HD business for a long long time now. fyi, all the Get A Mac Ads are HD. They are shot with the Sony XDCam HD, I am not sure if they moved to the EX or not.
Click to expand...

HD?

HD?

Are you kidding me?

The Amiga Video Toaster doesn't even have HD!

Only Lucas and Spielberg have even seen what HD looks like.

You're on crack!
 
LA iPhone Commercial

During Memorial Weekend they shot a commercial for the new iPhone in LA just in case anyone cared to know
 
LVdustin said:
HD is becoming an industry standard, soon everything will be transitioned to HD, as for Apple and HD commercials, they have been in the HD business for a long long time now. fyi, all the Get A Mac Ads are HD. They are shot with the Sony XDCam HD, I am not sure if they moved to the EX or not.
Click to expand...

I doubt they use the EX.. they have a bigger budget than that.
 
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