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Apple Shooting 3G iPhone Commercial in 5th Avenue Store?

swagi said:
I imagine nothing but that. A commercial, stating that Apple stores are the ultimate buying experience.
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Joking, right? I hate the way the pester you in those places. The shops do my head in - well actually, it's most of the staff. I have told two geniuses that they've been wrong in the past - and I actually turned out to be right. Put that in the video.

I also get sick of these lame posts people do:

"Camera to Steve. iPhone on the table. Boxed." I hate listing things like that. I also hate the fake adverts people do.

I feel like I am annoyed at something... :(
 
thechidz said:
I asked the guy if it was iPhone 2 and he laughed and smiled and said "I don't know" he seemed to know something though and I said I'll take that smile as a 'maybe' and he smiled again...;)
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He really doesn’t know. But you are Mr. 20983 to ask that question, that’s why he smiles.
 
filman408 said:
I don't see how this could be for an ad thats airs on the 9th, they could not possibly complete post work in a weeks time. It usually takes at least a month for editorial, color, sound, etc.

It would be great if I were wrong.
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It could be possible, at a push. If its a 30 sec advert they'd be no sync sound (just a voice over and music) so the audio post would be going on right now. The pictures would already be story boarded way before the cameras shot anything and i think commercials work very tightly to that storyboard, i.e, theres not weeks of changing shots in the edit. So i think its do able.

Just as a note, we (my work) are cutting a 30 minutes day time tv program in 2 weeks.

----------------------
Also a Avid editor and Enginner
 
Sorry if this has already been asked - but why was no-one in a building across the street with a DSLR and a 300mm lens to get some closeups? Surely at least one Apple fan in NYC could have done that....
 
maybe there demoin a new webaap that will enable interaction between iphone and apple store, ordering from your iphone whilst instore...
 
alFR said:
Sorry if this has already been asked - but why was no-one in a building across the street with a DSLR and a 300mm lens to get some closeups? Surely at least one Apple fan in NYC could have done that....
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I believe this particular Apple store is underground. The Cube has a flight of stairs which you must go down in order to get to the shop floor.
 
They would not disrupt business at that store unless the shoot were for something big, most likely the new iPhone. It COULD be related to Wall-E, but my $ is on the iPhone.
 
As a professional production guy, here's my take on it.

If it were a non-apple feature film/production, they wouldn't use Apple employees as lockdowns/PAs to keep people away from the store. They would be renting cops and paying PA's $75 for the night.

If it were an iPhone 3G commercial, they wouldn't have the store's regular employees anywhere nearby. As we all know, Apple guards their secrets very closely, and wouldn't allow any employees anywhere near the glass store. We also know that Apple's advertising partners have signed a lot of NDA's, and wouldn't tell anybody anything over the phone... especially the concept of the ad itself (the Big Lebowski bollocks). We also know that apple ads are shot on soundstages, with small crews. This is not the case here, as it is in a store, and employing a relatively large production crew.

My bet is that it's some sort of sizzle reel/presentation video for the upcoming keynote, or possibly a future keynote. They also may be shooting an internal video, but they have the mockup store for that. They also wouldn't need a Jib. A possible explanation for that is having the store closed for a separate (internal/presentation) video, and rolling out a Jib for stock shots as long as they have the lighting and film permits.

Bottom line: Too many people/wrong location for an iPhone ad. They also wouldn't need exterior shots of an Apple store for a national iPhone spot. It's something else.
 
Kingsnapped said:
Bottom line: Too many people/wrong location for an iPhone ad. They also wouldn't need exterior shots of an Apple store for a national iPhone spot. It's something else.
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Not unless they wanted to generate hype by doing the new iphone comercial in the store.

Look at this thread ... 400+ posts just on some camera's showing up to a apple store. Steve's not stupid ... the hype alone is well worth the effort of doing something like this.
 
Diode said:
Not unless they wanted to generate hype by doing the new iphone comercial in the store...
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There's already plenty of hype. By too many people, I mean there's too many people (employees and production cew) that have access to this set. Considering how secretive Apple is about new productions, and espcially the iPhone, any ads for it are going to be an absolutely closed and secure set. Not a glass box surrounded by retail employees.
 
Kingsnapped said:
There's already plenty of hype. By too many people, I mean there's too many people (employees and production cew) that have access to this set. Considering how secretive Apple is about new productions, and espcially the iPhone, any ads for it are going to be an absolutely closed and secure set. Not a glass box surrounded by retail employees.
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I'ma have to go with this guy. It's probably something else. Maybe something last minute for WWDC.
 
iFemme said:
It's probably just the video where Steve Jobs announces his systematic grand plan to take over the world, starting with putting an iPhone in the hand of every single person within reach of a 3G network and ending with the world being the most user-friendly, efficient, and ergonomically designed place in existence. :apple:
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The iPhone extends the effect of the Reality Distortion Field, so with one on everyones hand, it would be easy for Jobs to declare him self emperor of the world and have all his mind melted subject buy nothing but Apple products. People skip on food for their children to buy all new products.

LOL.:apple:
 
Project said:
I believe this particular Apple store is underground. The Cube has a flight of stairs which you must go down in order to get to the shop floor.
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True - looks like they had a lot of lights set up outside though and presumably were doing at least some of the filming outside.
 
Kingsnapped said:
As a professional production guy, here's my take on it.

If it were a non-apple feature film/production, they wouldn't use Apple employees as lockdowns/PAs to keep people away from the store. They would be renting cops and paying PA's $75 for the night.

If it were an iPhone 3G commercial, they wouldn't have the store's regular employees anywhere nearby. As we all know, Apple guards their secrets very closely, and wouldn't allow any employees anywhere near the glass store. We also know that Apple's advertising partners have signed a lot of NDA's, and wouldn't tell anybody anything over the phone... especially the concept of the ad itself (the Big Lebowski bollocks). We also know that apple ads are shot on soundstages, with small crews. This is not the case here, as it is in a store, and employing a relatively large production crew.

My bet is that it's some sort of sizzle reel/presentation video for the upcoming keynote, or possibly a future keynote. They also may be shooting an internal video, but they have the mockup store for that. They also wouldn't need a Jib. A possible explanation for that is having the store closed for a separate (internal/presentation) video, and rolling out a Jib for stock shots as long as they have the lighting and film permits.

Bottom line: Too many people/wrong location for an iPhone ad. They also wouldn't need exterior shots of an Apple store for a national iPhone spot. It's something else.
Click to expand...

- I agree. It's almost definitely not a non-Apple feature film/production.

- Obviously not being there myself, I can't say, but from the pictures that we've all seen, it seems very apparent that the personnel actually allowed into the property and on the set of filming was very limited even to Apple employees. The majority of those Apple employees were asked to be security detail outside of the building, and even at that, they pushed that border from next to the building to about a surrounding circumference to the edges of the sidewalks. I'm not saying it can only be a commercial for the 3G iPhone, and perhaps it's my naiveté but I think it could be a possibility.

- I disagree. As a professional production guy yourself, do you really believe that Apple would go to this much trouble for an internal presentation video?

- Saying that bottom line Apple wouldn't need exterior shots of an Apple store and to go to this extent for a national iPhone spot...doesn't that lack a bit of a sense of creativity? I feel like you need to give Apple more credit. Once again, I'm not trying to say that this is 100% an iPhone commercial and every other possibility is wrong, but I am saying that there definitely is no bottom line here. You could, in fact, be spot on, but you might not be.
 
Aw crap, I was driving back in the city nearby last night. I would love to have snapped a few shots after driving by it. :)
 
Talk about fanboys. More than 400 posts just b/c Apple shooting something (commercial, something for the keynote, who knows?). Sure, Apple products are cool and the iPhone 2 is a highly talked about product, but who cares? I'm not going to fly 1000 miles out of my way & buy a $5000 camera so I can take pictures of people making a commercial.
 
Wirelessly posted (iPhone: Mozilla/5.0 (iPhone; U; CPU like Mac OS X; en) AppleWebKit/420.1 (KHTML, like Gecko) Version/3.0 Mobile/4A102 Safari/419.3)

Diode said:
Kingsnapped said:
Bottom line: Too many people/wrong location for an iPhone ad. They also wouldn't need exterior shots of an Apple store for a national iPhone spot. It's something else.
Click to expand...

Not unless they wanted to generate hype by doing the new iphone comercial in the store.

Look at this thread ... 400+ posts just on some camera's showing up to a apple store. Steve's not stupid ... the hype alone is well worth the effort of doing something like this.
Click to expand...

That is a good point. It is all part of Apple's plan to take over the world. Or maybe it is just Steve's plan and Apple is the vessel to get there.
 
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