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Apple Slaps Up to 10% Price Increase on Built-to-Order Mac Configurations in Many Countries
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I bet you also argue for higher taxes just because.
Hmm, and the last few weeks (since mid October) where the £ has been trading a few cents either side of $1.30 but we've still been paying at USD party incl. VAT?
Astute business folks know it’s because the values of many foreign currencies have collapsed recently.
What a silly non-sequitur.
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Well...then you have a choice to make with respect to how you want your computing requirements met. Don't like Apple's prices? There are dozen's of Windows computers out there.
Being an adult means shouldering tough choices now and then.
Why? Everyone around the world should get huge discounts because they pay in collapsing currencies, while those of us in the u.s. continue to pay full freight?
Just because the prices rose doesn’t mean those people are actually paying more. Currencies change in value, so a euro today is not the same as a euro a month ago,.
This is borderline insulting and bad timing given the current crisis
Very likely, it is intended to decrease sales of certain models, while supplies are constrained. And to steer people to the standard configurations. Having done pricing strategy for a big tech firm myself, this is one approach to aligning demand with supply.
Further...Apple is only imposing the 10% on the BTO options. And not on the price of the computer itself.
You are consistently, unerringly negative here in these forums. You have a choice. Why are you not exercising that choice?
Why is it foolish? Would you prefer Apple impose a 10% uncharge on the whole computer, rather than say a $200 SSD upgrade (the result being an extra $20).
Apple is taking a hit on others' currency devaluations. Deal with Apple trying to not lose money.
Brilliant!
Although maybe the article would be even better if it started with "Bosh!" or "Take That!" and then in to "Apple Slaps..."
For everyone out there who complains, as a person educated in accounting, I can tell you that this is a standard in accounting. Not a business decision but ah accounting decision based on the value of the dollar versus other currencies.
Everyone thinks it’s Apple sticking it to them all the time, but in Accounting have to be conservative with money and currency exchange rates require this for international organizations to maintain margins. Apple isn’t going to be all that profitable if at all this quarter or next.
Everyone thinks it’s Apple sticking it to them all the time, but in Accounting have to be conservative with money and currency exchange rates require this for international organizations to maintain margins. Apple isn’t going to be all that profitable if at all this quarter or next.
This is an increase after what they said it would cost. There is no reason provided for the increase from the norm. How did you miss that?
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Yes ... but the timing is what makes it shady ... the economics is fluctuated ONLY based on the Pandemic official announcement from the WTO, not by actual real market influences ... just a pandemic. This has affected Apple's, Tesla's (specifically a $600 loss in 3wks) and many others in the tech industry.
If you'd like to provide real world insight into economics and what your finance class has specifically highlighted when stocks and the dollar is affected by a pandemic (along with the sudden rise of Gold bullion 1 troy ounce, again risen by Pandemic WTO announcement and lack of confidence in President's ability to handle this starting 3wks ago) ... by all means enlighten us.
Why are you speaking sense? This minimizes people's outrage. People want to be mad. You're not helping them be mad. Shame on you both. (/sarcasm).
Only when it goes above 10% that it's breaking the price gouging law.
https://oag.ca.gov/consumers/pricegougingduringdisasters
https://oag.ca.gov/consumers/pricegougingduringdisasters
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Even as a Brit, I'm not too surprised about this. GBP to USD has dropped at least 10% since the introduction of the 16". Probably not helped by COVID and USD being a relative safe haven.
After 20% VAT, we're actually paying (slightly) less than the USA for base models at the moment (although it really doesn't feel like it).
Unfortunately your chart above only shows current day. having a chart comparing the currency exchange from the date of WTO announcement to current day shows a lot more insight. the ONLY reason for the currency affected is due to the panic of this Pandemic and lack of faith of government officials ability to handle the situation ... in the next few weeks you'll see this taper off back to prior of the pandemic announcement. Hence why the shock of Apple's price rise of BTO options. The US dollar is getting strong which means the cost of BTO is cheaper for Apple and thus should be cheaper for purchasers in the USA>
Well that's part of your value decision. If you decide MacOS isn't worth the price increase then you can get alternative products from any number of other companies (with your only realistic alternative OS being Windows). If you decide MacOS is worth the price increase, then pay it.
That chart shows a month. It's been trending downwards anyway over the past year or so. No guarantee GBP will strengthen immediately after the pandemic either, especially with the aggressive economic policies outlined by our chancellor which probably won't do much to strengthen the pound, in the near-term anyway.
The good thing about being an Apple stockholder is that on rough times you get the company's customers to pay higher margins, because none was really expecting Timmy to lower margins and tell stockholders to buy more Apple products by now I guess.
Again the message, keep buying stocks guys, good timing.
Again the message, keep buying stocks guys, good timing.