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This is the result of exchange rates. I would even suspect that these price changes may be auto triggered. People will complain and then Apple may or may not choose to do something about it.

The price Apple charges for upgrades has been criminal for a long time. Charging $225 for a $60 upgrade is an obscenity.
 
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That chart shows a month. It's been trending downwards anyway over the past year or so. No guarantee GBP will strengthen immediately after the pandemic either, especially with the aggressive economic policies outlined by our chancellor which probably won't do much to strengthen the pound, in the near-term anyway.
Zero chance USD is allowed to stay this strong for too long lol. Last time USD was this strong against the other major currencies it was so bad for the US economy the finance ministers of the leading global economies signed the Plaza Accord to deliberately weaken it and help the US' balance of trade out the gutter. Considering Trump's stance on Balance of Trade if things don't normalise on their own, it's likely a similar thing will happen here.
 
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Some currencies are pegged against the US $ yet still a 10% increase over US prices

EG: $1 = AED 3.67 (fixed)

Screenshot_20200324-020039_Currency.jpg

A maxed out MBP 16" is $6099 in US or AED 22383 before state taxes

A maxed out MBP 16" is $ 6627 in UAE or AED 24322 before 5% VAT

Import duties are only 7% in UAE, probably less than US and distribution etc cost will be less

So I do not believe it's just currency corrections for some, it's more like subsidies and price fixing on a global scale

Many countries do not even get the same level of service, support or return windows yet pay more than the US
 
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If you can honestly defend this you need to have a good hard look at what the prices for the components cost from literally anyone else.

Exactly. And the thing is Apple for sure gets components at a lower cost than us end users because Apple buys in bulk.

When I purchased my Lenovo 2-in-1 18 months ago I opted not to pay the BTO price for upgrading the RAM or SSD because they were too high (very close to what Apple charged for upgrades at the time). Instead I purchased the upgrades after-market and installed them myself; I saved hundreds of dollars. But this isn't an option with most of Apple's products.

At an absolutely minimum the SSDs ought to be user-replaceable.
 
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Could this be because of the extra labour it requires, when there are so many layoffs?

Weird that you can give away millions to charity to combat supply shortages, but not write off the overhead of a CTO option. Seems to negate their act of generosity?
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Well look at that, they increased it in Canada too, its an extra $20 for the 32gb ram upgrade on a 16" MBP...
 
How come it didn't cost more a few days ago?

So you and others are saying Apple should, immediately upon being made aware of currency fluctuations, change their prices? Most posters were / are not going to buy the BTOs anyhow, so what specific date the prices change shouldn't matter.
 
You’re kidding right?

Or just unaware there’s 20% VAT included in the price?

btw, in the UK they’re currently enjoying a $41 discount over what we pay in the States.
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Hate when facts get in the way. It simply does come down to economics. Apple products have always been a premium, but look at the recent trend in pricing for many products: iPhone 11 came in $50 less than the XR with better specs. iPad Pro 2020 comes with twice the base storage for the same price as the base 2018 iPad Pro. The MacBook Air comes in with twice the base storage at $200 less than the 2019 model.
 
Add to that the fact that Apple charges the same in Pounds as it does USD and you've got some pretty significant price gouging going on in the UK.

The new MacBook Air costs USD $999 AND GBP £999 ($1152 USD).

It's been happening for years and it's pretty disgusting.

Is the VAT Apple pays also disgusting? Also, once again for our UK posters, please be aware that in the US we pay that list (suggested retail price) price PLUS a sales tax, which varies for each state from 4 or 5% to 9.5%.

There are no free rides anywhere.
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And you are certain of this how?

Because most people didn't buy BTO prior to this. Not a big leap.
 
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"It's not clear what provoked Apple to raise BTO Mac prices for consumers outside the U.S., although fluctuations in exchange rates, supply constraints, and labor shortages can't be ruled out."

If the pricing changes are just outside of the USA: Then it's almost certainly only fluctuations in the exchange rate. This also seems probable as exchange rates right now are experiencing unpredictable fluctuations, so Apple would be wise to increase their hedging threshold.
 
WOW. who running APPLE?
who is making these decisions?
Tim Cook? he is probably as rich as most movie stars now.

APPPLE has completely lost touch with most of its Mac users.

They think we are all millionaires that just want gorgeous over priced Macs

When you could actually build your own for much cheaper and end up with a faster machine.

I guess the future is Hackintosh.

and A MASS EXODUS FROM THE MAC when they switch to ARM Processors.
 
Is the VAT Apple pays also disgusting? Also, once again for our UK posters, please be aware that in the US we pay that list (suggested retail price) price PLUS a sales tax, which varies for each state from 4 or 5% to 9.5%.

There are no free rides anywhere.
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Because most people didn't buy BTO prior to this. Not a big leap.
Do you have Apple's official data on this?
 
Yeah but maybe not as much as I argued with him that he didn't actually need it for photography! At the very least I insisted he didn't put it under his desk so he could smile as he walked past it (at lot).
Yea, that is quite a purchase!! I assume he makes money with it and can expense part of it.
 
Yea, that is quite a purchase!! I assume he makes money with it and can expense part of it.
Nothing he could do with a normal iMac. He can get the tax back as he's still working a bit but he's nearly 60 and worked very hard all his life, so good luck to him. To think I thought my iMac Pro was expensive and I'm a full-time freelance – well, I was until the last few weeks!
 
On the upside this has solidified my decision to switch back to PC. The BTO prices from Apple are quite frankly insulting. If you can honestly defend this you need to have a good hard look at what the prices for the components cost from literally anyone else. Apple RAM has nothing special about it and in the case of the Mac Pro it was shown to be downright bottom of the barrel stuff.


Indeed, crying shame really seeing as how we don't have the high salaries of the US to make up for it. Average of $41k in the UK versus $65k in the US.

There is a bottom line for some commentators: I can so I can speak about it, if you can't, just shut up. I have an idea how to wish them to spend their money, but it probably goes against the forum guidelines
 
Nothing he could do with a normal iMac. He can get the tax back as he's still working a bit but he's nearly 60 and worked very hard all his life, so good luck to him. To think I thought my iMac Pro was expensive and I'm a full-time freelance – well, I was until the last few weeks!
Yea, times may be tough going forward. Are things in Hampshire as chaotic as they appear to be in London?
 
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