As I said, this is incorrect. Apple does determine this, and not even because they want to, but they have to by law. Just like they have to estimate warranty claims, pilferage, refunds due to defects and returns for other reason.
Just to clarify to clear any confusion. I stated:
“It’s the _sales_ that are factored. They’re not factoring returns. Manufacturers do not determine how many XYZ did we sell and how many XYZ were returned. It’s the initial sale of the product to begin with.”
The Bolded refers to they not factoring returns in this specific article. Which I will say once more, units sold doesn’t diversify over units returned. {Which also by the way, no manufacturer will ever release how many units returned. None of them release that type of information, given it’s just valuable to other competitors.}
Also, I did vaguely say “
Manufacturers do not determine how many XYZ did we sell and how many XYZ were returned.”
You mentioned it’s by law, which I would counter and say let’s also not necessarily true. (I won’t name the companies I have worked for), but as I mentioned before, I work for loss prevention for years determining logistics in sales and returns, and many manufactures do not claim/tally returns. For some of those reasons, being that they are either re-sold, remanufactured or they receive a tax credit if the item is returned for various reasons. I understand this is slightly off-topic, but again, something seems that you’re not factoring or somewhat ignorant of.
Apple has to estimate and report their returns quarterly. This gets adjusted later on with actual figures
While this may be true, that’s information that’s never released as I mentioned before for a multitude of reasons, and in terms of actual net sales, the consumer (Or Stock/shareholder) doesn’t care.
Of course it can, but it gets counted against sales regardless of its ultimate fate.
Fate? (Slightly off topic again: Just guessing by your post, but I don’t think you have a lot of experience in the sales industry.) In the sense of when you factor the initial sale of a product, units sold doesn’t diversify over units return (Redundant repeat). The success rate of a product that sells far greater than a return, it doesn’t really take away from the net sales. There will always be returns, but I don’t know what ‘Fate’ has to do with anything. (Especially given Company like Apple that sells volumes in units), perhaps a smaller company might be more conscious of this.
It matters because it give the whole picture of what is going on. There was reports and threads about low sales and high returns, so if there was a lot of returns, the 600,000 number wouldn't mean much.
Honestly, this part of your post is it not worth discussing. We don’t have any numbers to determine anything, it’s all speculation. We don’t know _and_ will never know the amount returns the HomePod has had because of XYZ reasons. [For example, this would be like the same as arguing about an undetermined score of basketball game that has no statistics to discuss.] I will say it would make it interesting to know the return rate for 600,000 units, given that number is not nearly substantially as high as volume as compared to let’s say the iPad, iPhone or even the Apple Watch/AirPods
But, in terms of just the article, the author could use any metrics they want to use, and leave out what ever metric they want. Just like how use estimated sales for Apple and shipments for Google and Amazon, there could be better ways of comparing and viewing the whole picture.
I don’t disagree with this. But; we need to focus on the facts of what we do know. Given the content of the article stating about 600,000 units sold, that’s all that’s really worth discussing. Discussing anything about returns is rather frivolous, because we don’t have any initial information that would even lead us to believe otherwise. But I do think it is safe to say that the success rate is much higher than the return rate is given majority are likely very content with the product they purchase, unless it was defective or they changed their mind.
In my mind, that is what
@Z3man was referring to, the fact that sales alone is not painting the whole picture for what is going on for the Home Pod.
While it may not have been accounted for in the article, maybe it should have been.
Fair enough. But I think it goes back to the points that I made a few times prior in my post, manufacturers don’t usually release that type of information when it comes to units returned. It’s one of the same reasons why manufactures don’t release specific numbers when it comes to unit sold, it’s usually an estimate or rounded figure. Because that’s all useful information to competitors they can be used against them. What it be interesting yes? Does it take away from the overall success of a product just because something is returned, No. In the tech industry, it’s expected to have returns, because it’s a mass produced item.
Thanks for the discussion.